Selling through VIP Marketplace

Learn how to become an Adobe direct partner or reseller to sell Adobe software through VIP Marketplace.

 

VIP Marketplace guide overview  > Selling through VIP Marketplace

 

Becoming a direct partner

Becoming a VIP Marketplace direct partner 

To become a direct partner in VIP Marketplace, an organization needs to provide the resources and capabilities—either internally or through a third-party vendor—to set up a platform that syncs with Adobe’s system via API calls.

Requirements for direct partners

  • Technical integration between direct partner’s marketplace platform and Adobe
  • Either a standard platform (such as CloudBlue,AppDirect, etc.) or an internal, house-built platform
  • Dedicated technical and business resources who will work closely with Adobe throughout the integration/launch and on an ongoing basis
  • Time commitment to assure on-time delivery for existing and new capabilities
  • Ability to manage resellers and ensure that they agree to Adobe’s reseller pass-through terms
  • Ability to keep the API credentials secure and take responsibility for all transactions that are made using their corresponding API credentials
  • Funding for integration—the direct partner must fund and invest in the integration into Adobe’s APIs

Additional requirements for government and education direct partners

Because government and education products are limited to qualifying end user customers, there are additional requirements for direct partners who wish to resell to customers in these market segments.

  • Ensure that government and/or education versions are supplied only to qualifying government and/or education customers.
  • Additionally, for distributors:
    1. Confirm the authorization status with Adobe of all resellers who wish to resell to government and/or education customers. (Adobe manages government and education authorizations for resellers.)
      • In North America and EMEA, distributor contacts can reference the distributor dashboard in the Sales Center to verify if a reseller is authorized for government and/or education. 
      • In all other regions, contact your Adobe channel account manager. 
    2. Enable qualified resellers to transact government and/or education by adding the appropriate market segment flag/s to the reseller’s account in the distributor’s marketplace.

Contact your Adobe channel account manager for information on the current requirements for government and education resellers in your region. 

Additional requirements for worldwide resellers

A worldwide reseller must be a Platinum Reseller who transacts directly with Adobe and must satisfy all requirements in the VIP Marketplace Worldwide Reseller Program Guide.  Contact your Adobe channel account manager for information on becoming a worldwide reseller.

VIP Marketplace onboarding direct partner journey

Initiation for the direct partner

  1. The direct partner’s first step should be working with their Adobe channel account manager (CAM) to get an overview of VIP Marketplace and access to all VIP Marketplace resources that are currently available on the Buying Programs Asset page on Consumer & Business Connection.
  2. Once all VIP Marketplace resources have been reviewed by the direct partner, Adobe will provide a VIP Marketplace contract.
  3. After the contract has been signed, the direct partner will work with their CAM for sandbox credentials for VIP Marketplace.
  4. During this time, the direct partner should begin development of their marketplace, testing within the sandbox, and start creating future plans around training and marketing of their marketplace.

Production and readiness

  1. The direct partner at this point should have completed all initiation and development of their marketplace platform.
  2. The direct partner then works with their CAM to complete the API access form for their production credentials and submit it to the Adobe VIP Marketplace onboarding team.
  3. Once the team has completed the request, and the direct partner is set up in production, and live testing can begin with internal test accounts or pilot customers.
  4. After testing is verified and the direct partner is comfortable with their platform, they can launch their go live plans.
  5. The direct partner is expected to provide their points of contact for billing to receive summary invoices and other business contacts as well as notifications when licenses are added by a customer within the Adobe Admin Console.

Going live

Once live, the direct partner is responsible for updates to their marketplace. Updates could be new releases or products added to Adobe price lists.

Resources