How VIP Marketplace works
Learn how to invite customers to the VIP Marketplace program, what the three subscription term options are, and how volume discounts work.
VIP Marketplace offerings provide a variety of licensing and purchasing options for commercial, government, and education customers.
Named user licenses
Named user licenses are designed for use by an individual within the member’s organization. Adobe requires that any named user must be an active employee at the eligible organization.
Consumables
Consumables are products that are purchased, used, and then more may be purchased. Consumables may not be returned, even within the return window, if any consumable has been used. In VIP Marketplace, there are two types of consumables: Sign Transactions and Stock Credit Packs. For more on consumables, see Purchasing consumable products and Auto-renewal and consumables.
Education-specific offerings
Adobe offers two types of licensing options that allow students and teachers to access their Adobe software at work, at home, or in a computer lab: named user licenses and shared device licenses.
Named user licenses
Educational institutions (e.g., schools, districts, legal entities) may purchase named-user licenses for individual faculty, staff, or students. Named user licenses enable users to work at home and on campus and are ideal for bring-your-own-device (BYOD) environments.
Shared device licenses
Educational institutions may purchase shared device licenses to give students, teachers, and faculty the flexibility to access Adobe products in shared environments like labs, libraries, and classrooms.
To use shared device licenses, students and faculty in shared environments can simply log in with an ID (Federated or Enterprise) and password provisioned by the school. Higher education users have the option to log in using a free Adobe ID that they create on Adobe.com.
High Growth Offers
High Growth Offers (HGOs) are available on a limited basis in VIP Marketplace to accelerate seat expansion and to support migration from VIP to VIP Marketplace. HGOs introduce a new offer type that requires a Minimum Order Quantity (MOQ) and applies a maximum current seat count for eligibility. HGO offers are limited to Acrobat Pro at this time.
For more information on how to use these offers for Acrobat Pro, refer to the Acrobat Pro High Growth Offers Sales Enablement Deck.