Customer Lifecycle Management
Enrolling your customers in the Adobe Value Incentive Plan (VIP) is only the start. The success of a subscription software model requires a deeper level of relationship management than the old way of doing business. By nurturing a strong ongoing relationship and helping customers get the most value from their software throughout their subscription term, you will help them achieve their goals and maximize their investment. And as a result, you can increase renewal rates and expand your overall sales.
Customer Lifecycle Management (CLM) helps you engage with your customers throughout their membership journey.
The essential components of successful customer retention
Customer lifecycle management is a critical component of your customers’ journey and greatly affects the overall value they find in their membership, as well as their decision to renew each year. Use these important tools to ensure your customers have a good experience throughout every stage of the subscription lifecycle.
Build deeper relationships with Adobe CLM
Find out how Adobe Customer Lifecycle Management (CLM) drives customers success, leading to loyal Adobe customers and more revenue. Learn the four basic stages of CLM and start building long-term relationships with your customers.
The short video above offers a great overview of Adobe CLM. Once you've watched it, be sure to explore the CLM wheel above for more tips, resources, guidance, and assets that can help you:
- Focus on early and full deployment.
- Encourage active usage.
- Look for growth opportunities.
- Close renewals.
Make customer management simple with the Reseller Console
Learn how to use the Adobe Reseller Console to drive your business. See which customers are paid, deployed, or ready for renewal. Get easy access to important information about all your customers so you can engage them, maximize renewals, and generate more revenue.
The short video above gives a good overview of how the Reseller Console works. For deeper information, download the Reseller Console user guide.
Optimize the customer lifecycle with CLM data
Adobe provides CLM data to its partners via SharePoint so you can gain insight into your customers in a more structured way. With this data, you can manage customer risk, optimize your team’s workflow, and create engagement strategies.
Adobe's CLM data is available via SharePoint for managed resellers and distributors. Unmanaged resellers should coordinate access through their distributors.
Request access to Adobe CLM data >
If you already have access to your Adobe CLM data but lost the SharePoint link, please contact your Account Manager.