Welcome to VIP Marketplace

Adobe VIP Marketplace is an evolution of the customer and reseller experience, optimizing and scaling business transactions to accelerate growth and enable new opportunities—based on the legacy Adobe Value Incentive Plan (VIP) buying program.

How to use this guide

This guide helps direct partners and distributor authorized resellers (DARs) position, sell, and administer customer licenses through VIP Marketplace. This guide is a resource for new partners to help get you up to speed on how VIP Marketplace works and for existing partners to stay up to date on new program features and best practices.

In this guide, you will find the following sections:

What is VIP Marketplace—Get an overview of VIP Marketplace, including its key benefits and administration tools. 

How VIP Marketplace works—Learn how to invite customers to the VIP Marketplace program, what license terms are available, and how volume discounts work. 

Customer account management—Learn how to create and manage customer accounts, how to place orders and manage returns, how renewals work, and how to find and read Adobe price lists.

Becoming a seller—Get detailed information on the requirements and process for direct partners and resellers to sell Adobe products through VIP Marketplace.

Support—Learn how to get support for VIP Marketplace for any role, including the customer admin, reseller, direct partner, and marketplace provider. And find out how VIP Marketplace members can change resellers.