Selling through VIP Marketplace
Learn how to become an Adobe direct partner or reseller to sell Adobe software through VIP Marketplace.
The VIP Marketplace program helps direct partners and resellers purchase, distribute, and manage Adobe software licenses.
What's the difference between direct partners and resellers?
Direct partners are Adobe Partner Connection (APC) partners that contract with and purchase directly from Adobe—typically platinum resellers and distributors. Direct partners manage and distribute Adobe VIP Marketplace licenses through their technology platforms, called marketplaces, that are directly integrated with Adobe using APIs. Direct partners are responsible for supporting their resellers’ needs.
Learn how to become a direct partner >
Resellers may be direct partners who sell directly to end customers or a distributor authorized reseller. Resellers resell VIP Marketplace licenses to customers through one (or more) direct partners. Resellers manage their customers through a direct partner’s marketplace.
Learn how to become a reseller >