How VIP Marketplace works
Learn how to invite customers to the VIP Marketplace program, what the three subscription term options are, and how volume discounts work.
New VIP Marketplace members (customers) have three subscription term options: annual subscription, extended paid-up-front subscription, and the 3-year commit option.
| Annual subscription | Extended paid-upfront subscription | 3-year commit | |
|---|---|---|---|
| Subscription length | 1 year |
Up to 3 years (36 months)¹ (Member selects Anniversary Date |
Up to 3 years (through 2 renewals) |
| Minimum | 1+ licenses |
1+ licenses | 10+ licenses |
| Payment | Pay upfront |
Pay upfront |
Pay annually |
| Discount | Can achieve a discount level with as few as 10 licenses | Can achieve a discount level with as few as 10 licenses |
Set price* for up to 3 years with license commitment† |
¹ Up to 4 years (48 months) for education and government members
Annual subscription
Annual subscription allows VIP Marketplace members to pay upfront for a 12-month license subscription. An annual term is the 12 months until the member’s next anniversary date. New VIP Marketplace memberships will default to this subscription term option, and VIP Marketplace renewal subscription terms are automatically 12 months as well.
Extended paid-upfront
New VIP Marketplace enrollments are eligible for the extended term option. Prior to placing the first order, members can choose their own anniversary date and/or an extended term duration, for which they pay upfront. Any additional licenses added during the subscription term will reflect current price list pricing.
Extended paid-upfront subscriptions work well for a customer who needs a subscription term between 13–36 months (13 – 48 months for education customers) so that their anniversary date aligns with their budget schedule or if they need to make use of the budget, they have available at the time. A custom anniversary date can be created when initiating the VIP Marketplace invitation or when placing the first order. All license purchases made throughout the term will prorate to the designated anniversary date and year.
Note: VIP Marketplace members with the extended paid-upfront term will automatically renew with 12-month subscription terms.
3-year commit option
With the 3-year commit option in VIP Marketplace, a VIP Marketplace member agrees that a set number of licenses (the minimum commit) will auto-renew on the member’s first and second anniversary date in VIP Marketplace. In exchange, Adobe agrees to offer set discounted partner pricing* on all qualifying and available products during the member’s 3-year commit term. An additional agreement is required to sign up for the 3-year commit option.
Important: The 3-year commit option is not available for VIP Marketplace members with an extended paid-upfront subscription.
Minimum commit: A VIP Marketplace member can qualify for the 3-year commit option with a minimum named user license quantity of 10 or a minimum Acrobat Sign transaction quantity of 1,000. The 3-year commit option enables an organization to pay annually at a set partner price* on the license quantity defined at the beginning of the agreement.
Customers can add additional licenses throughout the subscription term at the discounted price defined on the day they accept the 3-year commit agreement. Additionally, VIP Marketplace members can opt into a higher discount level during their 3-year-commit period by recommitting to a higher minimum number of licenses. Recommitting to a higher discount level does not extend their 3-year commit period.
Accepting 3-year commit: The reseller must initiate the 3-year commit invitation. The reseller may initiate a 3-year commit invitation either before or after the VIP Marketplace member has achieved a volume discount level. If initiated in advance, the qualifying order that meets the agreed minimum commitment must be placed within 7 days of the member accepting the 3-year commit agreement. Note that the member may choose commit to less than their full license quantity if desired.
Auto-renewal: With the 3-year commit option, auto-renewal will be enabled by default and cannot be disabled during the 3-year commit period. If the member does not wish to renew licenses or transactions in excess of their committed quantity, the update subscriptions API can be set to renew the committed quantity only.
* Specific pricing is always between the reseller and the member. Adobe will offer the same price to Adobe’s direct partner during a 3-year commit term. Certain currencies may be affected by fluctuations in exchange rates.
† The 3-year commit option is not available for customers with extended paid-up-front subscriptions.