Creative Cloud sales guide overview  >  Recommend

 

Benefits by persona

Different types of customers have different needs. The following chart shows Creative Cloud value propositions by target persona so you can focus on the benefits that mean the most to your specific customer based on their job role. 

 

IT manager benefits

Challenge Creative Cloud benefits

Mitigating security risk

Protect your content and data with industry-leading security processes and controls built into every Creative Cloud application and service.

Your intellectual property and creative content are encrypted both in transit and at rest, ensuring your data is protected at all times.

Ensure secured access to Creative Cloud apps and reinforce intellectual property with single sign-on (requires Creative Cloud for enterprise).

Enterprise asset settings allow IT admins to control how users share assets and intellectual property (requires Creative Cloud for enterprise).

Read-only libraries ensure critical folders are safeguarded.

For extra security, you can have a dedicated encryption key for your organization (requires Creative Cloud for enterprise).

Audit logging of events to monitor security and for troubleshooting (requires Creative Cloud for enterprise).

Admins can centrally manage data and reassign content from one user to another (requires Creative Cloud for enterprise).

Purchasing the most appropriate and industry-leading tools and apps for the organization

From designers and photographers to video producers and 3D artists, pros in every discipline rely on the all-digital design tools in Creative Cloud to create amazing brand experiences that deliver real results. 

Creative Cloud for teams comes with 20+ industry-leading apps for outstanding design, photography, video, and web—including Adobe Photoshop, Illustrator, InDesign, Premiere Pro, and Acrobat Pro.

Deploying software and apps across the organization in a timely manner

Deploy apps and updates your way—either handle them centrally or let team members self-install as needed.

Access one-on-one expert technical support 24x7—including a dedicated phone line for admins—to make sure your deployments run smoothly.

 
Tracking user licenses and staying compliant

Whether you need to provision software, track licenses, or add or reassign seats—the Admin Console puts everything you need at your fingertips. 

Control which users and groups have access to Creative Cloud apps and services.

Automated user management and directory synchronization with SDK (requires Creative Cloud for enterprise).

Take advantage of delegation and granular control of admin capabilities (requires Creative Cloud for enterprise).

Add, reassign, and remove licenses as your needs change. Licenses are tied to your company, not individuals. 

Ensuring solutions don’t indirectly drive up the cost of IT, such as more help-desk calls, unnecessary additions to the IT footprint, or difficult deployments that strain IT resources

Expert Services included with Creative Cloud gives users access to 1:1 phone sessions with Adobe specialists to help them solve workflow issues and make the most of new features.

Creative Cloud offers thousands of step-by-step guides and videos designed for every experience level to help you users learn the latest Creative Cloud tools.

Buying solutions that fit within the IT infrastructure 

Get budget predictability and lower up-front costs with an annual Value Incentive Plan (VIP) membership that gives you access to Adobe’s creative desktop apps plus exclusive feature updates at no additional cost.

Choose your own subscription anniversary date to align with your organization’s budget cycle.

Enjoy volume discounts for 10 seats or more with VIP.

Creative leader benefits

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Always innovating and maintaining a competitive edge

 

 

 

Creative Cloud delivers 20+ industry-leading tools for every major creative discipline—from photography, video/audio, and UX/UI design to emerging areas such as 3D and virtual reality.

There's always something new in Creative Cloud. Get the newest features and services as well as the latest product updates on an ongoing basis at no additional cost. 

Find the perfect high-res, royalty-free, stock image to enhance your next creative project from within your Creative Cloud apps. All team members can purchase and share Adobe Stock images and videos through one Adobe Stock plan. (Adobe Stock is included with Creative Cloud Pro Edition plans or available as a separate purchase.)

Delivering higher volumes of content in more efficient ways

Connections across Adobe apps and services make workflows seamless as they move between creatives, marketers, developers, and other content collaborators.

Jump-start design projects with thousands of fonts from Adobe Fonts and millions of Adobe Stock images, graphics, and templates. Plus work smoothly across all your design apps using Creative Cloud Libraries.

Cloud documents enable you to easily work across the web, desktop, devices, and your favorite Creative Cloud apps.

Easily view the version history of a cloud document and restore previous versions for up to 60 days. 

Streamlining collaboration among teams and extended resources across locations and devices

Stay in sync by sharing colors, character styles, logos, images, videos, and more across your apps and devices using Creative Cloud Libraries. Just drag an asset from an app to a library, and it turns into a reusable element. Files automatically convert to the right format for your apps. 

Work more productively thanks to 1TB of storage per user and integration with Microsoft Teams, Slack, and other business tools.

Invite collaborators to contribute to your creative work right from Creative Cloud apps such as Photoshop and Illustrator.

Maintaining brand consistency

Easily maintain brand rules in every piece of content produced for every channel by using CC Libraries to create, share, track, and access frequently used colors, text styles, materials, brushes, images, videos, themes, templates, and other brand identity assets across Creative Cloud desktop and mobile apps.

Stretching flat or decreasing budgets

Adobe's annual plans offer flexibility and stability. License Adobe’s complete collection of creative tools or just a single app for one low, predictable price with consolidated billing.

Volume discounts are available when you purchase just 10 or more licenses.

As the contract owner, you can edit payment details, view billing history, and download invoices.

Publishing content across channels, platforms, and devices

Adobe Creative Cloud enables you to create content for current channels like web, print, broadcasting, and social media as well as emerging channels like augmented and virtual reality or 360-degree video. 

Thanks to Creative Cloud Libraries, you can share, organize, and repurpose assets across multiple teams, applications, and projects—regardless of the output channel.

Hiring creative people

Hire the best talent from the world's largest creative community. Creative Cloud for teams members get unlimited job posts on Adobe Talent. Public posts on Adobe Talent average over 150 applications each.

Share job posts between managers, designers, recruiters, and everyone involved in the hiring process.

Leave notes on candidates to share your opinions or record important details. 

Get custom recommendations for each job post. Adobe Talent takes the criteria you put into your job post, searches for creative professionals who match your needs, and presents you with the right person or people for the job. 

Keeping up with the latest creative technology

Expert Services included with Creative Cloud gives users access to 1:1 phone sessions with Adobe specialists to help them solve workflow issues and make the most of new features.

Creative Cloud offers thousands of step-by-step guides and videos designed for every experience level to help your users learn the latest Creative Cloud tools.

Graphic designer benefits

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Increasing need to deliver innovative content to market faster

Creative Cloud delivers 20+ industry-leading tools for every major creative discipline—from photography, video/audio, and UX/UI design to emerging areas such as 3D and virtual reality.

There's always something new in Creative Cloud. Get the newest features and services as well as the latest product updates on an ongoing basis at no additional cost. 

Jump-start design projects with thousands of fonts from Adobe Fonts and millions of Adobe Stock images, graphics, and templates. Plus work smoothly across all your design apps using Creative Cloud Libraries. (Adobe Stock is included with Creative Cloud Pro Edition plans or available as a separate purchase.)

Cloud documents enable you to easily work across web, desktop, devices, and your favorite Creative Cloud apps. 

Establishing and maintaining brand consistency across all projects 

Easily maintain brand rules in every piece of content produced for every channel by using CC Libraries to create, share, track, and access frequently used colors, text styles, materials, brushes, images, videos, themes, templates, and other brand identity assets across Creative Cloud desktop and mobile apps.

Flat or decreasing budgets

Adobe's annual plans offer flexibility and stability. License Adobe’s complete collection of creative tools or just a single app for one low, predictable price with consolidated billing.

Volume discounts are available when you purchase just 10 or more licenses.

As the contract owner, you can edit payment details, view billing history, download invoices, and update the contract owner.

Scaling content creation from concept to production across all of the channels (3-second videos, TV, mobile, social, banners, and more)

Thanks to Creative Cloud Libraries, you can share, organize, and repurpose assets across multiple teams, applications, and projects—regardless of the output channel.

Finding the right imagery for each project

Get access to a diverse marketplace of carefully curated images, graphics, videos, templates, and 3D assets with Adobe Stock. (Adobe Stock is included with Creative Cloud Pro Edition plans or available as a separate purchase.)

Find the perfect high-res, royalty-free, stock image from within your Adobe Creative Cloud apps. All team members can share Adobe Stock images and videos. 

Powered by Adobe Sensei, smart search from Adobe Stock helps you find the right assets quickly and easily. 

Drop an image into the search bar to instantly find similar ones. 

Use aesthetic filters to fine-tune your search by copy space, frame and duration rates, or depth of field. 

Refine your search by content, color, and composition for even more accurate results with Find Similar.

 
Collaborating efficiently with freelancers in different locations and conducting client reviews

Sync and share elements with design team members; partners who work in Adobe Spark, G Suite, Microsoft Word, and PowerPoint; and even vendors who work outside your organization. Editing and read-only permissions help you maintain creative control.

Co-create faster and more productively, even when teams are apart. Everyone can work and share inside their favorite desktop apps. Previous versions are saved automatically, so you can always go back.

Stay in sync by sharing colors, character styles, logos, images, videos, and more across your apps and devices using Creative Cloud Libraries. Just drag an asset from an app to a library, and it turns into a reusable element. Files automatically convert to the right format for your apps. 

Work more productively thanks to 1TB of storage per user and integration with Microsoft Teams, Slack, and other business tools.

Invite collaborators to contribute to your creative work right from Creative Cloud apps like Photoshop and Illustrator.

Loop stakeholders and clients into your creative process at any time. Share links to your work in progress, and collect comments online. Reviewers don’t need a Creative Cloud app to participate.

Easily view the version history of a cloud document and restore previous versions for up to 60 days. 

Keeping up with the latest creative technology

Expert Services included with Creative Cloud gives users access to 1:1 phone sessions with Adobe specialists to help them solve workflow issues and make the most of new features.

Creative Cloud offers thousands of step-by-step guides and videos designed for every experience level to help your users learn the latest Creative Cloud tools.

Business communicator benefits

Challenge Creative Cloud benefits 
Keeping up with brand consistency

Easily collect and curate images, colors, text styles, and other elements across your teams, projects, devices, and Creative Cloud apps, and then share them with knowledge workers or freelancers via integrations for Microsoft Word, PowerPoint, Teams, Zapier, and Google Suite—all through CC Libraries.

Standing out from the competition

Capture ideas on your mobile device, refine them on the desktop, and present designs via tablets and smartphones.

Easily find fonts, colors, and related creative trends with Adobe Fonts and Adobe Color, and get inspired by other creatives through Behance.

Leverage 20,000 design assets and templates in Adobe Spark to create compelling social media graphics, videos, and pages.

Find the best creative talent through Adobe Talent on Behance, the world's largest creative network with over 15 million creative pros.

Getting access to the latest assets like logos, icons, product shoots, or copy

Connect your team’s creative workflows and assets beyond Creative Cloud apps through third-party integrations with other favorite business tools (such as Microsoft Teams and Slack).

Assets shared in CC Libraries update automatically across projects when altered, allowing stakeholders to update marketing content without the need to confirm with creative teams.

Marketers know they’re always using the most up-to-date brand assets when using third-party integrations with Microsoft Word and PowerPoint, Zapier, Gmail, and others.

Managing a growing quantity of assets

Thanks to CC Libraries, it is easy to build multiple collections of assets per product, type, color, language, campaign, or any other classification, and then selectively share those collections across your teams. Save time combing through server databases, and minimize the risk of using the wrong branded assets.

Adopting new technology 

Get 24x7 tech support and two 1:1 expert sessions per user per year to help overcome any creative roadblocks.

Creative Cloud in-app tutorials, assets, learning videos, and the worldwide community enable you to pick up new skills and creative workflows in a heartbeat.

Finding easy-to-use tools with a low learning curve

Producing high-quality output doesn’t have to be difficult. Since the release of multiple new applications in Creative Cloud in the last few years, business communicators are able to start with easy-to-learn apps, including:

  • Premiere Rush for editing and compositing video projects 
  • Lightroom CC for optimizing images using simple but powerful AI driven features
  • Adobe Spark for creating beautiful, template-based, social media graphics
Creating high-quality output With leading apps across photography, video, design, and social content, your team has all they need to deliver high-quality output across all creative functions. And everything is already included in Creative Cloud.
Reduce time to market for product launches, communications, and marketing campaigns

Online collaboration has never been easier thanks to cloud documents and the Creative Cloud online platform, which lets you:

  • Organize online PDF reviews with multiple stakeholders from a web browser or mobile device.
  • Co-edit projects using collaborative features in Adobe XD.
  • Start online reviews from Adobe InDesign, reducing your copy editing workflows and importing all feedback directly into your document.
  • Streamline and collaborate on your video projects thanks to Team Projects integration in Adobe Premiere Pro, After Effects, and Media Encoder.

Thanks to Adobe Sensei—Adobe’s AI and machine learning algorithm—users can automate mundane and repetitive tasks in apps like Photoshop, Illustrator, Premiere Pro, Dimension, After Effects, and many more. This enables you to accomplish things in a fraction of the time, including:

  • Removing subjects from their image or video background in just a few clicks in Photoshop and After Effects
  • Finding and editing all vector objects that match certain criteria with Global Edit in Illustrator
  • Automatically adding captions to video with Speech-to-Text in Premiere Pro
  • Compositing 3D models in a 2D background using Dimension while matching perspective, lighting, and reflections with the click of a button

Video producer benefits

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Editors are working with an increasing number of assets and varied formats and need a robust tool that can handle all of the demands of the modern video production process.

Creative Cloud provides a complete toolset for all your video needs, including feature films, TV shows, jaw-dropping effects, corporate videos and tutorials, virtual and augmented reality, interactive social media and web content, video podcasts, and animation.

Import all of your existing design and UX assets to Adobe video tools, which provide full support for Photoshop and Illustrator. Even import XD assets into After Effects.

Build content at the speed of light with an integrated workflow using Adobe Premiere Pro, After Effects, Audition, and the Lumetri color engine.

Decrease your delivery times using motion graphics templates and 4K video with Adobe Stock.

With our current AI tools, immersive VR/AR and 360 support, and continuing investment and development in AI and machine learning, Adobe continues to be the market leader in future technologies for the editors of tomorrow.

Premiere Pro offers unparalleled integration with Creative Cloud apps like Photoshop, After Effects, and Audition; highly extensible workflows; and built-in Adobe Sensei technology for frictionless video creation from start to finish. For example, Auto Reframe will dynamically crop and pan your footage to fit the new desired output formats based on Adobe Sensei AI technology.

Set your ideas into motion with industry-standard After Effects. 

Experience real-time animation with Adobe Character Animator. 

Build animated games and web experiences with Adobe Animate. 

Automatically upload and sync your files to any machine you are signed into with your Adobe ID from Premiere Rush.

Set up easy presets with your channel information prefilled to automatically publish anywhere with a single click.

Lack of collaboration tools and rendering inefficiencies can slow down production.

Work together smoothly and securely on shared sequences and compositions with Team Projects, which is hosted in the cloud and integrated right into Premiere Pro, After Effects, and Prelude. 

Store source files locally or share lightweight proxies to make it easy for remote editors to collaborate.

Quickly create multiple versions and collaborate on shared work in progress. Editors and motion graphics artists can share projects without fear of overwriting someone else’s efforts.

Team Projects auto-saves all your personal edits and provides access to them if needed. When you’re ready to share changes as a new version with collaborators, an infinite-level versioning system makes it simple to quickly share a new version and collaborate on work in progress.

Video editing takes highly skilled and experienced editors, audio experts, and motion artists.

Adobe offers a rich repository of high-quality stock video assets, which can be combined with a voice-over recorded on a phone to create compelling narrative without having to film your own video footage.

The Essential Sound panel in Premiere Pro can perform a variety of clean-up tasks, including removal of wind/aircon or other background noise. The Sensei AI algorithm can also identify, isolate, and accentuate male and female voices for better intelligibility.

Easily track and remove objects or logos from video as well as isolate and superimpose foreground elements to repurpose content using tools like Content-Aware Fill and Roto 2 in After Effects.

Create bespoke captions and graphics quickly from preformatted motion graphics templates (MoGRTs) for quick turnaround on video projects.

Achieve the desired look and feel for your footage with a sophisticated set of color-correction controls. Use a single button to match video to pre-existing imagery for consistency in your content.

Easily work remotely with all of your team members, as well as with freelance experts, to achieve your goal using Team Projects, which is built into After Effects, Premiere Pro, and Prelude.

UX/UI designer benefits

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Finding ways to innovate and get design work done faster 

Design for web, mobile, voice, and more with powerful Creative Cloud apps.

Whether you’re creating landing pages, websites, mobile apps, smartwatch apps, or any other kind of experience, Creative Cloud design and drawing tools can take you from simple wireframes to stunning mockups in no time.

Connect screens together, define interactions, and transform static designs into fully interactive prototypes.

Use touch and mouse gestures, keyboard and gamepad input, voice commands, speech and audio playback, and more.

Streamlining collaboration among team members and stakeholders 

Stay in sync by sharing colors, character styles, logos, images, videos, and more across your apps and devices using Creative Cloud Libraries. Just drag an asset from an app to a library, and it turns into a reusable element. Files automatically convert to the right format for your apps. 

Work more productively thanks to 1TB of storage per user and integration with other platforms like Slack and Jira with direct integrations.

Invite clients and stakeholders to review designs and give feedback. Sharing capabilities via the web make it easy to generate shareable links and gather feedback on designs.

Share Design Specs that give developers everything they need to start coding.

Coedit in real time with other designers on your team.

Keeping up with emerging technologies (like voice interface) and continuing to learn, adapt, and design for new creative formats

There's always something new in Creative Cloud. Get the newest features and services as well as the latest product updates on an ongoing basis at no additional cost. 

Expert Services included with Creative Cloud gives users access to 1:1 phone sessions with Adobe specialists to help them solve workflow issues and make the most of new features.

Creative Cloud offers thousands of step-by-step guides and videos designed for every experience level to help your users learn the latest Creative Cloud tools.

Reducing frustrations and slow-downs when moving back and forth between tools

Unlock powerful creative workflows that extend across creative disciplines with deep integrations with other Creative Cloud apps like Photoshop, Illustrator, and After Effects. 

XD simplifies complicated workflows by offering a single platform for product designers and their teams, rather than having to rely on a fragmented combination of apps and services to get the job done. 

Figuring out how to spend less time on tedious design tasks and more time on actual design work

Connect screens together, define interactions, and transform static designs into fully interactive prototypes. 

Preview prototypes on desktop, mobile, and voice-enabled devices to quickly test and tweak

Built from the ground up with the design community, XD offers unparalleled speed and performance through native applications, even for very large projects. Each feature is built with a level of quality only a leading technology company can provide. XD gets out of the way and helps you and your team deliver faster and scale seamlessly. 

Government benefits

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C-level

How to increase constituent reach and engagement to support the mission

Headaches from duplicated content and slow-to-respond communications

Unintegrated or legacy systems that continually add to the bottom line for support, update, and maintenance and are potential causes for security concerns

Vendor pricing and contracts that add pressure on budgets and planning

Take advantage of smooth and clear acquisition and maintenance of products, with a clearly defined pricing model.

Streamlined and packaged licensing enables your agency to adjust according to its usage rates and needs.

Simple product implementation and ramp-up reduces objections and complications.

Adobe Creative Cloud and Acrobat are FedRAMP authorized.

Creative Cloud is available across multiple government contracts and resellers.

LOB

Delays in compelling content production or multiple revision cycles

Program or project schedule coordination with communications department

Team members out of sync or working with outdated content

Team content stored or accessible only in certain physical locations

Equip teams with industry-leading creative tools to help them create more compelling and engaging digital experiences.

Essential cloud services let teams start a project on the go and finish it anywhere, while assuring that cloud-stored content is protected.

Teams benefit from content velocity through seamless collaboration, asset sharing, access to essential design elements, and AI-powered design workflows that make it easy to scale.

Improve productivity through access to high-quality assets available in a central repository featuring thousands of fonts, templates, UI kits, and 100M+ stock images and video templates, as well as AI-powered capabilities. 

IT

Lack of interoperability among agency applications or data

Complicated software licensing, maintenance, provisioning, and migration

Complex administration, with multiple management interfaces

User management and directory synchronization that can’t be automated

Fear that content is insecurely duplicated or put at risk

Inability to scale up or down in complex environments as agency use demands

Disconnected or isolated workstations are unable to connect to the internet and/or internal networks due to security reasons, making named user deployment impossible

Easily customize and integrate with other systems with industry-standard connectors and file formats.

Simplify software licensing and provision licenses to all intended users.

Manage users, groups, and entitlements from a centralized, cloud-based admin console.

Manage access control to content that is integrated and in sync with agency policies.

Ensure that agency content and data is protected at all times.

Scale up or down as agency use demands.

Deploy Creative Cloud and Acrobat offline with featured-restricted licensing (FRL).

Procurement

Unexpected changes in product or service pricing or contract terms

Multiple rounds of validation or approval for purchases

Delayed purchasing based on protests or fitness failures

Managing standards and mandated compliances

Managing multiple government acquisition contracts

Take advantage of smooth and clear acquisition and maintenance of products, with a clearly defined pricing model.

Streamlined and packaged licensing allows agencies to adjust according to their usage rates and needs.

Simple product implementation and ramp-up reduces objections and complications.

Adobe Creative Cloud and Acrobat are FedRAMP authorized.

Creative Cloud is available across multiple government contracts and resellers.

 

Creatives

Siloed or fragmented stores of creative content

Wasted or abandoned effort; needless or tedious repetition

Old creative tools that force hand-editing tasks that can’t be streamlined or batch processed

Expanding professional skills 

Ever-increasing demand for content creation compounded by no increase in resources to support

Provide always-on cloud-based creative tools and content access, so you can start a project on the go and finish it anywhere.

Store and share assets via a cloud environment that is vetted by IT and safe to use, avoiding the need to use personal cloud repositories like Dropbox and others.

Enable 10x faster content velocity through seamless collaboration, asset sharing, and access to essential design elements, making it easier to scale.

Save time on mundane production tasks through access to high-quality assets available in a central repository featuring thousands of fonts, templates, UI kits, and 280M+ stock images and video templates, as well as AI-powered design.

Access an enterprise learning hub for self-service learning.