Adobe Creative Cloud sales guide

Prepare to engage

The best predictor of a meeting’s success is the planning that goes into the meeting beforehand. Be just as thoughtful preparing for a meeting with an existing customer as you are when preparing to wow a prospect for the first time.

Creative Cloud sales guide overview  >  Prepare to engage

 

Sales plays

Sales plays focus sellers on a set of activities, enablement, and guidance to optimize deal velocity and sales conversions. Below are SMB priority Creative Cloud sales plays for call centers, mid-market, and channel partners.

Select the tab that best describes your role and download the associated sales plays to start focusing your sales efforts on the opportunities that are most likely to yield successful results. 

Call centers

Creative Cloud for teams macroeconomic sales play

Customer cohort: Small (10–99) and mid-market (100–999)

Geo: Worldwide

Customer value proposition: During this time of economic uncertainty, Creative Cloud for teams is the integrated creative platform where you can securely create and collaborate to power your business’s success and alleviate business costs. Our customers are being affected by a variety of macroeconomic factors and this guide will outline how to best position our products and address some of these business concerns with supporting materials. 

Personas: IT/Admins

Download the sales play >

Acquire new SMB customers
 

Customer cohort: Small (10–99) and mid-market (100–999)

Geo: Worldwide

Customer value proposition: The integrated creative platform where you can securely create and collaborate to power your business’s success

Personas: Creative Leads (Creative/Art/Design Director…)

Download the sales play >

Upsell the Creative Cloud for individuals SMB base

Customer cohort: CC for individuals SMB customers with 2+ seats

Geo: Worldwide

Customer value proposition: The integrated platform where you can securely create and collaborate to power your business’s success

Personas: IT/Admins

Download the sales play >

Field

Creative Cloud for teams macroeconomic sales play

Customer cohort: Small (10–99) and mid-market (100–999)

Geo: Worldwide

Customer value proposition: During this time of economic uncertainty, Creative Cloud for teams is the integrated creative platform where you can securely create and collaborate to power your business’s success and alleviate business costs. Our customers are being affected by a variety of macroeconomic factors and this guide will outline how to best position our products and address some of these business concerns with supporting materials. 

Personas: IT/Admins

Download the sales play >

Resellers

Creative Cloud for teams macroeconomic sales play

Customer cohort: Small (10–99) and mid-market (100–999)

Geo: Worldwide

Customer value proposition: During this time of economic uncertainty, Creative Cloud for teams is the integrated creative platform where you can securely create and collaborate to power your business’s success and alleviate business costs. Our customers are being affected by a variety of macroeconomic factors and this guide will outline how to best position our products and address some of these business concerns with supporting materials. 

Personas: IT/Admins

Download the sales play >