Recommend
Once you’ve confirmed your customer’s pain points, it's time to determine the best recommendation for their specific needs and communicate that recommendation in a way that helps your customer connect the dots about how the proposed solution addresses their challenges while offering additional benefits.It's important to connect the information you have gathered about your customer to the benefits that Creative Cloud offers in a way that shows you understand the problems they want to solve and you are recommending the right solution. Information must be communicated in a way that immediately answers the customer question, “What’s in it for me?”
What is Link–Feature–Bridge–Benefit?
Using the structure of Link–Feature–Bridge–Benefit is a simple way to speak to the customer’s interests:
- A link calls back to something the customer said previously.
- A feature is a fact.
- A bridge is a short phrase using the word “you” that pivots the feature to the benefit.
- A benefit is how the customer uses or experiences the feature.
Use the examples below to craft your own Link–Feature–Bridge–Benefit based on your customer's specific challenges. Creative Cloud benefits are listed by customer persona on the Benefits by Persona page of this guide.
Examples
| Topic | Remote collaboration | Deployment | Collaboration |
|---|---|---|---|
| Link | The company has a work-from-home policy due to COVID, and employees are working remotely on a variety of projects. | Earlier you mentioned that you face issues managing your users and have problems keeping track of different licenses under the account. |
Creative Cloud Libraries not only speed up work for individual users, but they also accelerate collaboration.
|
| Feature | One useful feature of Creative Cloud for teams is Creative Cloud Libraries, a central repository for you and your team. When a user creates a digital asset and saves it to the shared Libraries, other teammates can collaborate using any mobile device and share real-time feedback. | One helpful feature of Creative Cloud for teams is the Admin Console, which is a central repository for all administrative tasks. You can assign and unassign users, deploy licenses, add products, and manage the billing using one central console window. As the primary admin, you can even add a secondary admin who can help you with the admin activities when you are not available. This will ensure you have complete control over the licenses and keep track of who is using what. |
Any change made to items in a Creative Cloud Library is automatically updated for all users with access to it. According to a benchmark study by Pfeiffer Consulting, sharing with Creative Cloud Libraries is 8x faster than other methods. |
| Bridge | What this means for you and your team is… |
What this means for you is… | What this means for your team is… |
| Benefit | Your team will stay connected and more productive wherever you are, at any time of the day. This provides greater flexibility and increased speed on project completion. | The Admin Console gives you the controls you need to manage things in one central repository. Simply log in with your Adobe ID and password, and get started deploying licenses directly from your system and schedule them to be installed directly on users' computers on your preferred date. In addition, request tech support or schedule expert services for your team, create deployment packages, and manage centralized billing, all from one place, the Admin Console. |
Your creative teams can streamline their work by collaborating with folks inside and outside the company. And as a manager, you can ensure that everyone has the latest approved assets available whenever (and wherever) they need them. |