In the news
Designed with our DMe GTM & Sales team in mind, In the News delivers the latest Adobe news, sales updates, valuable assets, and enablement events. Everything you need to be successful, when you need it and always available.
MARCH 24, 2020 ISSUE
WHAT'S HAPPENING
Acrobat DC 2015 end of support extension
Adobe is extending support for Acrobat DC 2015 (perpetual) from April 7, 2020 to July 7, 2020 to give customers additional time to migrate to Acrobat DC. This means Adobe will continue to deliver security patches and technical support beyond the original support period to help ensure business continuity for the large base of customers who are still using Acrobat DC 2015.
Please use this additional time to make sure your customers understand:
- Migrating to Acrobat DC can help keep remote teams productive with PDF tools and services that enable them to collaborate and work from any location, across desktop and mobile devices.
- Acrobat DC can reduce IT burden by streamlining management and deployment of licenses via the Admin Console.
- Customers who remain on Acrobat DC 2015 after the extended support period ends on July 7 may be at risk of business disruption. Security updates will no longer be available, and Acrobat DC 2015 may no longer be compatible with future Microsoft operating system releases.
Acrobat DC migration offers are available when they move from Acrobat DC 2015 (perpetual) to Acrobat DC subscription in the Value Incentive Plan (VIP). Offer dates have been extended to August 31, 2020.
We will be updating the Acrobat 2015 End of Support campaign kit that is now available on Consumer & Business Connections (CBC) to reflect the new end of support date for Acrobat DC 2015 and the new migration offer end date. Contact your Adobe Channel Account manager for information on accessing customer lists, pricing, and SKUs.
Just released: Adobe Work from Home Value Conversation Guide
During this unprecedented time, it's more important than ever for us all to be having the right conversations with our valued customers.
The Work from Home Value Conversation Guide has been developed to enable sellers to lead with a support and guidance perspective, helping customers get the most from their current Adobe solutions and products to maintain business continuity.
Adobe Community Hub is now live
Adobe Community Hub is now live!
Visit the Adobe Community Hub, hosted on Adobe Connect, to have your questions answered, learn more about the recent programs, and stay up to date with new initiatives and the latest announcements about Adobe’s response to COVID-19.
Join the Adobe Community Hub now. It’s open all day, every day. Submit your questions any time. We’ll answer them as quickly as we can. Check back regularly.
Logistics:
- Use the Adobe Connect desktop app for the best experience. Adobe Connect for mobile is also available.
- The Adobe Community Hub is text only. There will be no audio/video.
- The Hub will be open all day and is being staffed by teams from around the world.
Stay tuned for the Partner Adobe Community Hub to get your questions answered
In support of our partners, we will launch a Partner Adobe Community Hub, a forum for asking real-time questions and getting the latest updates, this week. Watch for additional information on how to access it.
How Adobe is helping you support your customers and partners
As the situation with COVID-19 unfolds, we’re committed to giving you the support and resources you need to navigate these challenging times.
Key points
- Key programs to help customers and partners, including: 1) Extended VIP renewal grace period; 2) Extended payment terms for direct partners; 3) ETLA license charge changes; 4) Free student in-home access to CC; and 5) Free PDF and Adobe Connect services.
- In the coming days, we’ll provide guides to support new customer conversations. Topics will range from helping customers get the most benefit from the Adobe software they own today, to getting the most productivity from virtual teams and how new products will benefit their growth objectives in the new norm. As a starter, as more and more people are forced to transition to remote work, Adobe is taking steps to help our customers and communities stay productive.
- Adobe launched COVID-19 response content on Adobe.com.
Adobe enables distance learning globally for schools impacted by COVID-19
Free Creative Cloud tools offered to students through May 31, 2020
With heightened concern around COVID-19, many schools and universities worldwide are building disaster mitigation plans and preparing for school-wide closures. In response to this, Adobe will be providing schools and universities that have Creative Cloud access in onsite computer labs with temporary at-home licenses of Creative Cloud desktop apps for their students and faculty, at no additional cost. Access will be granted through May 31, 2020, and Adobe will bring forward or move back this date based on how the situation evolves. This will enable students to continue their learning remotely.
Adobe will enable Creative Cloud desktop app access to students and faculty who are part of an eligible EDU org (ETLA or VIP). All Creative Cloud desktop apps that are available in an All Apps subscription will be available.
Schools and universities will need to request access to participate in this program. Review the Partner FAQ below for more information.
What you can do
Join the upcoming Office Hours eSeminar to get your questions answered.
Session 1 (NA | EMEA | LATAM)
March 25
8:00am PT
Register >
Session 2 (APAC | Japan)
March 25
7:30pm PT
Register >
Review the Internal FAQ on Consumer & Business Connection to prepare for any customer questions you may receive. (Note: This will be updated as needed.)
Share this information with customers:
- Adobe Blog post (Adobe.com)
- HelpX page, including how customers can request access
- Adobe Distance Learning Resources on Adobe Education Exchange
What’s next
- Monday, March 16: Adobe will send an IT admin email to K–12 and higher ed customers. (Note: Adobe will NOT be emailing students or faculty directly.)
- Thursday, March 19: Adobe begins entitling customers.
C&B Connection available in multiple languages
Did you know that Consumer & Business Connection is available in 10 languages? Simply click the region selector at the bottom left corner of any C&B Connection page to select a different language version of the site, complete with localized content and assets.

You can also search for assets in more than 20 languages from any language version of C&B Connection. Simply click the magnifying glass icon at the top right corner of any C&B Connection page and type a word or term into the search bar. The search results will default to the language version you are currently using. Simply click the Language filter to select other languages to filter your search.
Don't forget to sign in
IMPORTANT: Sign in to C&B Connection with your COMPANY ID to access internal content
C&B Connection is your home for DMe GTM & Sales content, including news, enablement, training, events, assets, and more.
To access employee-only content, such as internal sales tools and training, be sure to sign in with your Company ID, which will prompt you for your LDAP credentials. If you use an Adobe ID, you won’t be able to see any internal content.
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SALES TOOL SPOTLIGHT
Adobe Sign training
Review the presentations and sales tools from the Face-to-Face Sign in VIP training from your region.
Company control of assets for CC for teams, CC for enterprise, & Acrobat DC
Last week, Adobe announced the release of company control of assets. We introduced the scope of this initiative that includes terms of use updates, migration of all Creative Cloud for teams and some Creative Cloud for enterprise customers to the new business identity and storage model, as well as the value of these new features for businesses.
Learn more:
Watch NA | EMEA | LATAM session >
Admin Console Sandbox for Value Incentive Plan (VIP)
The Admin Console is a single interface that gives admins one place to log in and manage their users and licenses. Use this sandbox to see what VIP admins will have access to, but keep in mind that demo accounts can have some limitations because engineering priority is placed on the production version. This specific sandbox has a mix of team and enterprise offerings, so you can see the different features (like provisioning by user group) side by side. If you wish to share this sandbox with a customer, please do so by sharing your screen and guiding them. But please don't share this link for independent use.
UPCOMING EVENTS
How to help your customers get the most from their Acrobat DC Subscriptions while managing a remote workforce
We will cover options available to help your customers get the most from their Acrobat DC subscriptions while managing a remote workforce. Learn how your customers can leverage Acrobat DC desktop, web or mobile apps to get more from their Acrobat DC subscription. Learn what resources are available for customers who need to virtualize Acrobat DC. And learn how your customers can leverage their Microsoft and Google investments while using Acrobat DC.
Session 1
March 26 EMEA & LATAM time zones
Register >
Session 2
March 27 Japan & Asia Pacific time zones
Register >
RECENT EVENTS
eSeminar: Adobe Sign 11.1 release
Join us to see the new features introduced in Adobe Sign 11.1. 1. Learn about the value to end users and to admins.
Watch the NA | EMEA | LATAM session >
Watch the APAC | Japan session >
Google Drive integration for Acrobat DC/End of Support for Acrobat 2015 perpetual
This eSeminar covers the new Google Drive integration for Acrobat DC for individuals and admins as well as the end of support kit for Acrobat 2015 perpetual. Learn how your customers can maximize their Acrobat investment by installing the Google Drive integration. Learn what key sales plays you would use to drive adoption or sales based on Google Drive integration with Acrobat DC. And see what materials are available to help drive the end of support messaging for Acrobat 2015 customers to accelerate migration to Acrobat DC.
Company control of assets for CC for teams, CC for enterprise in VIP, & Acrobat DC
In this first of two sessions around the release of company control of assets, we introduce the scope of this initiative that includes terms of use updates, migration of all Creative Cloud for teams and some Creative Cloud for enterprise customers to the new business identity and storage model, as well as the value of these new features for businesses.
Watch NA | EMEA | LATAM session >
Adobe Sign in VIP part 1: Learn Adobe Sign
In the first of four sessions for the release of Adobe Sign in VIP, we will cover the product basics. Learn what Adobe Sign is, what its basic product features are, what constitutes a legal e-signature, and the products in the Adobe Sign product family you will be selling through VIP.
Watch NA | EMEA | LATAM session >
Adobe Sign in VIP part 2: Target markets for Adobe Sign
In the second of our four sessions for the release of Adobe Sign in VIP, we will cover target markets, customer use cases, how to do discovery, and relevant sales plays for Adobe Sign.
Watch NA | EMEA | LATAM session >
Adobe Sign in VIP part 3: Specifics of selling Adobe Sign in the VIP buying program
In the third of our four sessions around the release of Adobe Sign in the Value Incentive Plan (VIP), we cover updates to the VIP program that support Sign, including how to order Adobe Sign in VIP, the differences between the named user and transaction licensing models, and switching Adobe Sign product types at renewal.
Watch NA | EMEA | LATAM session >
Adobe Sign in VIP part 4: Security/Compliance of Adobe Sign, post-sales process, and launch details
In the fourth of our four sessions around the release of Adobe Sign in the Value Incentive Plan (VIP), we cover the security and compliance of Adobe Sign, the post-sales process, and the final launch details.
Watch NA | EMEA | LATAM session >
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