In the news
Designed with our DMe GTM & Sales team in mind, In the News delivers the latest Adobe news, sales updates, valuable assets, and enablement events. Everything you need to be successful, when you need it and always available.
MAY 13, 2020 ISSUE
WHAT'S HAPPENING
New! Adobe Acrobat 2020
Starting June 1, Adobe will begin selling Acrobat 2020, a new perpetual version of Acrobat for desktop customers. The majority of Acrobat customers are adopting Acrobat DC (subscription) for access to desktop plus services that enable remote teams to stay productive and connected. Acrobat 2020 is for the subset of customers who need additional time to migrate or who are unable to move away from desktop-only software due to their unique environment or use case.
The Acrobat 2020 channel kit can be found on CBC and includes:
- Channel copy—Turnkey copy that can be used in reseller marketing channels
- Comparison guide—Compares product features in Acrobat 2017, Acrobat 2020 and Acrobat DC
- Acrobat 2020 FAQ (coming soon)
For information about how Acrobat DC can empower teams to work from anywhere, check out the Keep your business moving with Acrobat DC kit on Consumer & Business Connection (CBC).
Reminder: New campaign! Top 10 ways to keep business moving with Acrobat DC
As business evolves, companies need agile tools to keep their workforce connected and productive—while minimizing IT overhead. Now more than ever, IT managers are looking for flexible document solutions that are easy to support for both local and remote users. Acrobat DC enables IT to deliver the PDF tools and services their teams need—across desktop, web and mobile.
Use this new campaign kit to help your customers understand how Acrobat DC:
- Keeps remote teams productive and connected with PDF tools and services that enable them to collaborate and work from any location across desktop, web or mobile
- Reduces IT burden by streamlining how they manage and deploy licenses via the Admin Console
- Enhances team productivity by adding time-saving PDF tools to Office 365 applications, SharePoint, OneDrive, and Google Drive
The Campaign Execution Guide (in the kit) provides a description of the kit and its contents.
Download the Keep business moving with Acrobat DC campaign kit >
Reminder: Adobe Sign localized assets on C&B Connection
With a powerful, broad, and easy-to-use set of features, Adobe Sign helps customers get important documents and agreements signed faster than ever, and we’ve made it easier to find the information you need to support your customer conversations. From product information and plan comparison to assets and sales training, the Adobe Sign section under Products on C&B Connection helps you take advantage of all the available resources to share the value of Adobe Sign with your customers.
Now you can take advantage of localized resources to help you share the Adobe Sign value with your customers. Visit the Sign sales training page for localized training decks for German, Brazilian Portuguese, and Spanish. More languages coming soon. (You must log in with your Adobe credentials to access this page.)
You can also access localized Sign customer resources, marketing assets, and sales tools for French, German, Italian, Spanish, LATAM, Brazilian Portuguese, Korean, and Japanese.
Reminder: Free Adobe Sign 90-day trial for NEW small business prospects
Available from April 2 until May 31, 2020 on Adobe.com.
Adobe understands that given the current COVID-19 situation, many businesses across the world, large and small, are finding themselves in difficult situations to assure business continuity. Adobe Sign electronic signatures are one of Adobe’s many products that help enable digital processes and remote work, so we have extended the length of our Adobe Sign free trials to 90 days for prospective customers new to Adobe Sign. The 90-day evaluation period allows for extra time to fully experience all that Adobe Sign can do.
After the 90-day trial ends, customers will still have access to log in to their Adobe Sign account and access any documents that have been signed, but they will not be able to send additional documents for signature until they upgrade their expired trial account to a paid subscription of Adobe Sign. The small business trial is for one seat and does not include access to customer support.
Reminder: It's easier to sign into Consumer & Business Connection
We heard your feedback and have made enhancements to improve the login experience for our internal Adobe teams when accessing C&B Connection's valuable content. Simply select the “My @adobe.com account” to gain quick access to everything you need.
Reminder: Help partners get access to valuable CBC content
If your partners are experiencing difficulty logging into C&B Connection, we’d like to help. Have them contact their local Adobe Partner Connection helpdesk who are ready to assist.
North America help desk | EMEA help desk | APAC help desk | LATAM help desk
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SALES TOOL SPOTLIGHT
Education value conversation guides
These guides are focused on helping sellers ensure that education customers are getting the maximum value from their Adobe technology investments. One guide is for customers in IT, procurement, or a related purchasing function in K–12 schools or districts in the U.S. or in higher education institutions in the U.S. And the other guide is curriculum-focused and educational technology-focused customers (outside of IT) in K–12 schools or districts in the U.S.
Download the value guide for K–12 & HED (IT focus) >
Download the value guide for K–12 (non-IT focus) >
Security value conversation guide
Help customers understand the security features of Adobe products and answer any questions around Creative Cloud and Document Cloud security, compliance, and business continuity.
Work from home value conversation guide
The Work from Home Value Conversation Guide has been developed to enable sellers to lead with a support and guidance perspective, helping customers get the most from their current Adobe solutions and products to maintain business continuity.
Third-party integrations guide
The Integrations Guide has been developed to enable sellers to support customers with understanding how they can maximize the value of their existing Adobe investments by integrating their Adobe products and services with current third-party technology.
Sales voice & tone guide
The Sales Voice & Tone Guide has been developed to provide sales teams with clear guidance on the tone and voice they should be using when interacting with customers worldwide, especially those impacted by the evolving global situation caused by the COVID-19 pandemic.
UPCOMING EVENTS
Adobe Sign refresher
Join us to get a refresher on some key Adobe Sign details. Learn the steps for migration accounts, the appropriate materials to use for resolution of entitlement conflict (duplicate Adobe Sign accounts), and the onboarding process for Adobe Sign.
Session 1
June 4—NA | EMEA | LATAM time zones
Register >
Session 2
June 5—APAC time zones
Register >
RECENT EVENTS
Adobe Sign Microsoft integrations
Join us to get an overview of Adobe Sign integrations for Microsoft products, including Outlook, Word, Teams, SharePoint, Dynamics, and Power Apps.
Watch the NA | EMEA | LATAM session >
Adobe Acrobat 2020 release
Join this session to learn about the Acrobat 2020 offering, including positioning, target audience, and the offer.
Watch the NA | EMEA | LATAM session >
Buying Programs updates for Q2 2020
Join this session to learn about recent changes to Adobe’s Value Incentive Plan terms and conditions and the new VIP program guide.
Watch the NA | EMEA | LATAM session >
Watch the APAC | Japan session >
Competitive deep dive: Adobe Sign vs. DocuSign
Come learn about how to position Adobe Sign relative to major competitor, DocuSign.
Watch the NA | EMEA | LATAM session >
Watch the APAC | Japan session >
Help your customers get the most from their Acrobat DC Subscriptions while managing a remote workforce
We will cover options available to help your customers get the most from their Acrobat DC subscriptions while managing a remote workforce. Learn how your customers can leverage Acrobat DC desktop, web or mobile apps to get more from their Acrobat DC subscription. Learn what resources are available for customers who need to virtualize Acrobat DC. And learn how your customers can leverage their Microsoft and Google investments while using Acrobat DC.
MORE GOOD STUFF
The Academy
Your one-stop place to get training and sales assets for everything from new hire onboarding to on-the-job learning.
Calendar of events
Find out about upcoming events or check out resources and summaries of recent events. It's easy to browse by date or keyword.
NEWSLETTER ARCHIVE