In the news
Designed with our DMe GTM & Sales team in mind, In the News delivers the latest Adobe news, sales updates, valuable assets, and enablement events. Everything you need to be successful, when you need it and always available.
JULY 30, 2020 ISSUE
WHAT'S HAPPENING
We want to hear from you
Want to win US$100 to the Adobe online store? Take the DMe Global Sales Enablement check-in survey to help us understand your enablement needs and enter for your chance to win.
Your feedback will ensure the learning experiences we create are help you deliver successful customer conversations.
To enter, simply take the survey and provide your name at the end. Four winners per week will be drawn at random. The survey will be open for the next two weeks.
Now available: Localized versions of the Adobe Sign sales guide
The Adobe Sign sales guide is designed to help you have successful conversations with customers and prospects about Adobe Sign in the Value Incentive Plan (VIP). The guide leads you through each step of the sales process—from engagement and discovery to recommendations and growth/renewal—to help you provide an exceptional customer experience and achieve the best sales results.
Now available for the following locales:
Brazilian Portuguese
French
German
Japanese
Italian
Korean
Latin America (Spanish)
Spanish
English
Now available: Sales skills video podcasts
Introducing a brand new video podcast series from the Global Sales Enablement team. In this series, hear from experts from around the world giving their Why Adobe, Why Now sales pitches for our most current sales priorities, aligned to our sales skills program.
Check the Sales skills video podcast page regularly on C&B Connection to keep up on all the episodes.
We’d love to hear from you! Submit ideas for future video podcast topics.
New eSeminar series: Engaging educators with Product Power in Half an Hour activities
This 5-part series shows you how to leverage the new Adobe Product Power in Half an Hour for education free resources to easily show educators how they can use Adobe products to engage learners and enhance learning outcomes. Topics include:
- Educational context around Adobe and the Product Power in Half an Hour activities (such as digital literacy, creativity, equity, post-COVID build-back, ISTE standards)
- Expected benefits of the Product Power in Half an Hour activities for student/teacher experiences
- Demonstration of the Product Power assets in action
- Case studies and project ideas based on real school projects and workshops
Watch recorded sessions:
- Engaging educators: Chemistry with Adobe Illustrator
- Engaging educators: History with Adobe Premiere Rush
- Engaging educators: Geography with Adobe Photoshop
- Engaging educators: Storytelling with Adobe Audition
- Engaging educators: Design & technology with Adobe Dimension
Reminder: FY20 VIP promos for higher education customers
Adobe is introducing new options to make student licensing more accessible for our education customers.
SLP offer: Student License Pack is now available with a minimum quantity of 100 licenses at a reduced price of $142/student/year (not available in Japan).
For renewing device customers, additional options are available to be used on an as-needed basis via closed offers to help cover students in a distance learning environment. See details in the FY20 promos slide deck.
Leverage these options to support your customers in transitioning to named user licensing so students can have access to Adobe Creative Cloud from anywhere.
Who is eligible for the SLP offer?
- Offer only available on new purchases of 100+ licenses under the Student License Pack program
- Promo SKUs will be available in early August
- SLP customers only
Can I communicate these offers to customers?
- Only the SLP offer is an open offer; you may promote the SLP offer but not the other closed offers
- Other offers referenced in the above deck are closed offers that could be introduced to eligible customers on an as-needed basis
Who is eligible for the closed offers?
The closed offers may be extended to customers on an as-needed basis only. For details, see the FY20 promos slide deck.
Find events faster with the new calendar on C&B Connection
Now you can search for upcoming and past events on Consumer & Business Connection by date, region, event type, and keyword with easy-to-use filters. Select Upcoming to register for future events. Select Past to download assets from recent events or watch session recordings. Choose specific event types to focus on, such as eSeminars or enablement labs. And enter any text to search by keyword. Don't forget to sign in to see all the events you are eligible for.
Reminder: Adobe video tools in education
Share this three-minute video with educators and educational decision-makers to show them the ease of use and value of Adobe Spark, Adobe Premiere Rush, and Adobe Premiere Pro in education. The video presents relevant use cases and compelling messaging through the eyes and voices of students using these Adobe products to achieve relevant learning outcomes and professional achievements.
Download the 1080 resolution video >
Download the 720 resolution video >
Reminder: It's easier to sign into Consumer & Business Connection
We heard your feedback and have made enhancements to improve the login experience for our internal Adobe teams when accessing C&B Connection's valuable content. Simply select the “My@adobe.com account” to gain quick access to everything you need.
Reminder: Help partners get access to valuable CBC content
If your partners are experiencing difficulty logging into C&B Connection, we’d like to help. Have them contact their local Adobe Partner Connection helpdesk who are ready to assist.
North America help desk | EMEA help desk | APAC help desk | LATAM help desk
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SALES TOOL SPOTLIGHT
Top 5 reasons to call your education customers
This one-page flyer provides you with key conversation starters that support five compelling reasons why now is the right time to call your education customers.
Education value conversation guides
These guides are focused on helping sellers ensure that education customers are getting the maximum value from their Adobe technology investments. One guide is for customers in IT, procurement, or a related purchasing function in K–12 schools or districts in the U.S. or in higher education institutions in the U.S. And the other guide is curriculum-focused and educational technology-focused customers (outside of IT) in K–12 schools or districts in the U.S.
Download the value guide for K–12 & HED (IT focus) >
Download the value guide for K–12 (non-IT focus) >
Security value conversation guide
Help customers understand the security features of Adobe products and answer any questions around Creative Cloud and Document Cloud security, compliance, and business continuity.
Work from home value conversation guide
The Work from Home Value Conversation Guide has been developed to enable sellers to lead with a support and guidance perspective, helping customers get the most from their current Adobe solutions and products to maintain business continuity.
Third-party integrations guide
The Integrations Guide has been developed to enable sellers to support customers with understanding how they can maximize the value of their existing Adobe investments by integrating their Adobe products and services with current third-party technology.
Sales voice & tone guide
The Sales Voice & Tone Guide has been developed to provide sales teams with clear guidance on the tone and voice they should be using when interacting with customers worldwide, especially those impacted by the evolving global situation caused by the COVID-19 pandemic.
UPCOMING EVENTS
Acrobat DC (new Box integration) and Adobe Sign updates and roadmap
Join us to get an overview of the new Box integration for Acrobat DC and some Adobe Sign updates, including changes in Admin Console, September price list changes for add-ons, and a roadmap for VIP changes.
Session 1
August 6—NA | EMEA | LATAM time zones
Register >
Session 2
August 7—APAC time zones
Register >
RECENT EVENTS
Adobe Sign Workday integrations
Join us to get an overview of Adobe Sign integrations for Workday. Learn the value of Workday integration for prospective Adobe Sign customers. And get a click-through demo of the offer letter and onboarding experiences.
Watch the NA | EMEA | LATAM session >
Engaging educators—Design & technology with Adobe Dimension
Learn how you can leverage new Adobe Product Power in Half an Hour free resources to easily show educators how they can use Adobe products to engage learners and enhance learning outcomes. And get a demonstration of the Design & Technology with Adobe Dimension activity.
Adobe Sign sales guide enablement
Join us to learn about a new sales tool for Adobe Sign. Get a tour of the Adobe Sign sales guide, and learn how this guide can provide answers necessary when selling Adobe Sign.
Watch the NA | EMEA | LATAM session >
Watch the APAC | Japan session >
Adobe Stock Audio, premium partners, and new search capabilities
Join us to get an update on key Adobe Stock launches. Learn about Adobe Stock’s newest asset type: Stock Audio, hear about our premium partnerships, and see a brief demo of the Object Arrangement filter, powered by Adobe Sensei.
Adobe Sign refresher
Join us to get a refresher on some key Adobe Sign details. Learn the steps for migration accounts, the appropriate materials to use for resolution of entitlement conflict (duplicate Adobe Sign accounts), and the onboarding process for Adobe Sign.
Watch the NA | EMEA | LATAM session >
Watch the APAC | Japan session >
Adobe Sign Microsoft integrations
Join us to get an overview of Adobe Sign integrations for Microsoft products, including Outlook, Word, Teams, SharePoint, Dynamics, and Power Apps.
Watch the NA | EMEA | LATAM session >
Adobe Acrobat 2020 release
Join this session to learn about the Acrobat 2020 offering, including positioning, target audience, and the offer.
Watch the NA | EMEA | LATAM session >
Buying Programs updates for Q2 2020
Join this session to learn about recent changes to Adobe’s Value Incentive Plan terms and conditions and the new VIP program guide.
Watch the NA | EMEA | LATAM session >
Watch the APAC | Japan session >
Competitive deep dive: Adobe Sign vs. DocuSign
Come learn about how to position Adobe Sign relative to major competitor, DocuSign.
Watch the NA | EMEA | LATAM session >
Watch the APAC | Japan session >
Help your customers get the most from their Acrobat DC Subscriptions while managing a remote workforce
We will cover options available to help your customers get the most from their Acrobat DC subscriptions while managing a remote workforce. Learn how your customers can leverage Acrobat DC desktop, web or mobile apps to get more from their Acrobat DC subscription. Learn what resources are available for customers who need to virtualize Acrobat DC. And learn how your customers can leverage their Microsoft and Google investments while using Acrobat DC.
MORE GOOD STUFF
The Academy
Your one-stop place to get training and sales assets for everything from new hire onboarding to on-the-job learning.
Calendar of events
Find out about upcoming events or check out resources and summaries of recent events. It's easy to browse by date or keyword.
NEWSLETTER ARCHIVE