October 1, 2020

In the news

Designed with our DMe GTM & Sales team in mind, In the News delivers the latest Adobe news, sales updates, valuable assets, and enablement events. Everything you need to be successful, when you need it and always available.

OCTOBER 1, 2020 ISSUE

WHAT'S HAPPENING

Products and Programs Roadmap

In an effort to increase visibility, gain alignment, and provide a concise view into the DMe GTM & Sales high-level initiatives, the enablement team works closely with our BU, GTM, and functional groups to identify key initiatives and communicate them to the organization in one place—the DMe GTM & Sales FY20 Products and Programs Roadmap.

We capture and deliver this data on a regular basis to the entire DMe GTM & Sales team, maintaining focus on our high-level objectives. This engagement allows us to remain closely aligned with these key groups, giving us foresight into company initiatives, and the ability to develop and deliver a complete enablement plan in support.

Check out the roadmap >

Localized versions of the updated Adobe Acrobat DC and Microsoft 365 campaign kit now available

IT managers want to keep teams connected, productive, and secure, whether they’re in the office or working remotely. By adding timesaving PDF tools to Microsoft 365 with Adobe Acrobat DC, customers can maximize their Microsoft investment and boost productivity across their organization.

The Adobe Acrobat DC and Microsoft 365 campaign kit was designed to help you show Microsoft 365 customers, as well as Acrobat perpetual customers considering investing in Microsoft 365, how they can benefit from an Acrobat DC subscription. Inside this kit, you will find:

Marketing assets—Get channel copy, an email template, web banners, and suggested social media content—as well as a video that shows the value of adding Acrobat DC to Microsoft 365—to help in your marketing efforts.
Conversation guide—Use this guide to facilitate productive conversations with IT customers about the business value of adding Acrobat DC to their Microsoft 365 workflows. This guide includes target customers, account planning and discovery, benefits, and objection handling.
Comparison chart—Share a detailed Acrobat DC comparison chart with your customers that compares Acrobat DC to previous versions and shows the differences between Acrobat Pro and Acrobat Standard.
Setup help—Get step-by-step guides and checklists to help you migrate from serialized licensing to named user licensing in VIP for both teams and enterprise.

Reinventing the Admin Console

In the past, the Admin Console has taken a one-size-fits-all approach and does little to guide admins to the right path for their situation, resulting in an experience that is far from optimal for any given user. The impact of our current Admin Console approach is most evident when we look at SMB cancellations and business support call volume:

Provisioning and administration-related tasks contribute to 37% of overall call volume across SMB and enterprise.
Unassigned licenses are a top driver of CC for teams churn.

The goal of the Admin Reinvent project is to provide personalized experiences for admins of all segments, promote value discovery, and minimize the friction of the setup and use phases, thereby reducing time-to-value for end users and getting us on par with the competition. Users can enjoy an easier onboarding process, more intuitive license management, and a personalized dashboard with important account information, including:

Clearer onboarding—Admins receive contextual, guided tutorials, and clear indication of progress to complete setup of their team and learn how to effectively use the Admin Console.
Easier license management—Admins can easily manage licenses with intuitive workflows for their specific needs such as the ability to quickly assign 10 users and easily bulk upload and use CSV options. Ensure that all team members accept their license by receiving notifications when invites are undeliverable or accepted.
More personalization—Upon login, view a dashboard with helpful information such as useful feature recommendations, account setup optimization, and help functionality. Easily share feedback to help improve experience.

This is a multiphase launch, which started in 2020 and is expected to conclude in Q1 2021. The GTM plan will include updated onboarding communications, helpX content updates, new sales collateral, and updates to the Adobe.com deploy and manage page.

Please contact dchalla@adobe.com with any questions.

Adobe RoboHelp MLP SKUs available from October 1, 2020

Multi-platform (MLP) SKUs for Adobe RoboHelp will be available starting October 1, 2020. These MLP SKUs (accessible by both Windows & Mac users) will be available for both teams and enterprise licenses in VIP as of October 1, 2020.

Reminder: 50% deal registration payout on Adobe Sign for eligible resellers

From August 29–November 27, 2020, we are pleased to offer an additional 20% deal registration payout on qualifying Adobe Sign VIP deals, for a total of 50% deal registration on qualifying opportunities. The minimum threshold is 10 licenses (hosted subscriptions) or 1,500 transactions (consumables). Deal registration availability is limited by reseller level and varies by region. Resellers can contact their authorized distributor for details.

Accessing partner content has never been easier

Partners can now register for an account in minutes.

We are excited to announce a new, simplified contact registration process for partners with existing Adobe Partner Connection (APC) memberships. Your Adobe sellers can now join their organization's membership with a simple lookup and approval process. They get quicker access to sales tools, training, and other valuable resources on Adobe Consumer & Business Connection, the APC partner portal, and the Adobe Channel Training Center.

How does a partner seller register?

From Adobe Consumer & Business Connection:

Click the Register link at the top right corner of any page.
Follow the instructions listed in the "Register for APC credentials" section.

From the APC partner portal:

Click the Register button in the Sign In box on the right side of the page.
Click the Create An Account link under the Sign In header.

Direct partners to the Partner HelpDesk if they have questions.

SALES TOOL SPOTLIGHT

Adobe Sign sales guide

This guide provides the information you need throughout the sales cycle to successfully recommend Adobe Sign and its features to a variety of customers. It includes industry- and department-specific information to help you understand what different types of customers need and how Adobe Sign can benefit them.

The Adobe Sign sales guide is available for these languages:

Adobe Acrobat DC sales guide

Get the information you need to successfully introduce Acrobat DC and its features to customers—whether they are purchasing as individuals, from IT, or for a specific vertical industry. We have also provided resources to guide you through the entire sales cycle, including target customers, discovery questions, recommendation tools, and objection handling.

The Acrobat DC sales guide is available in the following languages:

Adobe Stock sales guide

Adobe Stock provides designers and businesses with access to millions of high-quality, royalty-free creative assets—built right into their favorite Creative Cloud apps. This sales guide is loaded with information to help your discussions with business customers during any stage of the Adobe Stock sales cycle.

The Adobe Stock sales guide is available in the following languages:

UPCOMING EVENTS

CC for enterprise Pro in VIP offering overview

Join us for an overview of Creative Cloud for enterprise Pro Edition in VIP, which provides unlimited Adobe Stock standard images to CC for enterprise users and will be included on the VIP pricelist in November.

Session 1
October 13—NA | EMEA | LATAM time zones
Register >

Session 2
October 14—APAC | Japan time zones
Register >

Adobe MAX 2020: Creative Cloud new apps briefing

Join us for a review of what's announcing at MAX this year, including exciting updates to Creative Cloud apps and services focused on the key MAX themes of remote work, mobile creativity, reskilling for the future, and ways to connect and be inspired.

Session 1
October 15—NA | EMEA | LATAM time zones
Register >

Session 2
October 16—APAC | Japan time zones
Register >

RECENT EVENTS

Acrobat DC (new Box integration) and Adobe Sign updates and roadmap

Join us to get an overview of the new Box integration for Acrobat DC and some Adobe Sign updates, including changes in Admin Console, September price list changes for add-ons, and a roadmap for VIP changes.

Watch the session >

Download the deck >

Adobe Sign Workday integrations

Join us to get an overview of Adobe Sign integrations for Workday. Learn the value of Workday integration for prospective Adobe Sign customers. And get a click-through demo of the offer letter and onboarding experiences.

Watch the NA | EMEA | LATAM session >

Watch the APAC session >

Download the deck >

Engaging educators—Design & technology with Adobe Dimension

Learn how you can leverage new Adobe Product Power in Half an Hour free resources to easily show educators how they can use Adobe products to engage learners and enhance learning outcomes. And get a demonstration of the Design & Technology with Adobe Dimension activity.

Watch the session >

Download the deck >

Adobe Sign sales guide enablement

Join us to learn about a new sales tool for Adobe Sign. Get a tour of the Adobe Sign sales guide, and learn how this guide can provide answers necessary when selling Adobe Sign.

Watch the NA | EMEA | LATAM session >

Watch the APAC | Japan session >

Adobe Stock Audio, premium partners, and new search capabilities

Join us to get an update on key Adobe Stock launches. Learn about Adobe Stock’s newest asset type: Stock Audio, hear about our premium partnerships, and see a brief demo of the Object Arrangement filter, powered by Adobe Sensei.

Watch the session >

Download the deck >

Adobe Sign refresher

Join us to get a refresher on some key Adobe Sign details. Learn the steps for migration accounts, the appropriate materials to use for resolution of entitlement conflict (duplicate Adobe Sign accounts), and the onboarding process for Adobe Sign.

Watch the NA | EMEA | LATAM session >

Watch the APAC | Japan session >

Download the deck >