In the news
Designed with our DMe GTM & Sales team in mind, In the News delivers the latest Adobe news, sales updates, valuable assets, and enablement events. Everything you need to be successful, when you need it and always available.
SEPTEMBER 5, 2019 ISSUE
WHAT'S HAPPENING
The latest from The Academy
It’s been six months since we launched The Academy for all things sales training, from onboarding to on-the-job learning. And we've added a lot more to it since then. Head over now to explore the latest content, including:
- Three exciting new deal deconstructions from different parts of EMEA, featuring large fashion brands Giorgio Armani and Zalando as well as London Grid for Learning, that detail the respective sales teams’ success and how they got there
- The latest competitive guides for Creative Cloud and Acrobat show you how to successfully position Adobe products against top competitors
- A great sales win story from Noida
- A Meet the Trainer spotlight with Yuri Carezzato
- A Sales Systems & Tools progress update
The Adobe Stock sales guide is now localized
The Adobe Stock sales guide is now available for French, German, Japanese, Spanish, LATAM, and Korean.
This comprehensive enablement tool helps you build value for your customers with Adobe Stock. This guide leads you through each step of the sales process while helping you provide the best customer experience and achieve the best sales results.
The Adobe Stock sales guide is a great tool for internal sales and partners because it is loaded with information to help your discussions with business customers during any stage of the Adobe Stock sales cycle.
New Acrobat DC customer webinar series
We are excited to announce a new customer webinar series for Acrobat DC. The overall theme of this series is “Boost your IT efficiencies and workforce productivity with Acrobat DC.” It is intended for IT in small and medium sized businesses that own previous versions of Acrobat perpetual, as well as prospects that could benefit from learning more about Acrobat DC.
The first webinar is entitled “Learn how to save time and increase productivity with Microsoft and Adobe Acrobat DC” and is live on September 17 at 8am PT. This webinar includes a demo on how to convert, organize, and combine PDFs with a single click in SharePoint and One Drive, as well as best practices for centrally deploying and managing the integrations using the Office 365 Admin Tools. After each webinar, the events will be available on demand.
You will find partner promo assets, including email templates, website banners, social assets, and a campaign execution guide in the Acrobat IT Webinar Series promo kit. Please help us get the word out to your Acrobat and Microsoft customers and prospects about this exciting and informative event.
Don't forget to sign in
IMPORTANT: Sign in to C&B Connection with your COMPANY ID to access internal content
C&B Connection is your home for DMe GTM & Sales content, including news, enablement, training, events, assets, and more.
To access employee-only content, such as internal sales tools and training, be sure to sign in with your Company ID, which will prompt you for your LDAP credentials. If you use an Adobe ID, you won’t be able to see any internal content.
SALES SHOUT OUT
Adobe ANZ welcomes Santos to the VIP family
Reported by Brent Irwin, director of partner sales and SMB, ANZ
Sandra DiCamillo has done it again. It’s my great pleasure to welcome Santos to the rapidly growing VIP family after having placed an order for 700 Acrobat DC for enterprise seats this week.
Santos has a very interesting history when it comes to their past licencsing arrangement with Adobe. A number of years ago, they were on an ETLA. However due to the significant impact the mining downfall had, the business ultimately was forced to cut costs and anull the ETLA, only to reinstall all their old perpetual licences.
In June 2019, we re-engaged via our partner, Data#3 in Adelaide, and proposed going back to VIP with an option for 500, 700, or 1,000 Acrobat seats. The great news is that last year Sandra was also engaged with another mining company, Quadrant Energy, proposing a perpetual migration. During the course of our discussions with Santos, an acquisition was taking place for Quadrant, which added fuel to the fire resulting in a purchase of 700 Acrobat for enterprise licenses with room to grow in the future.
Sandra and team want to highly commend Sean Sounes from our reseller partner Data#3 in Adelaide for his knowledge on Adobe licensing and utmost professionalism while we were working collaboratively on this particular opportunity. Sandra and Sean have an excellent and trusting rapport, so much so that they are already working on the next giant deal.
Customer: Santos
Partner: Data#3 and Sean Sounes
Support team: Fruen Purnell, Reymond Chapman, and Stephanie Baartz-Bowman
COLLEAGUE CONNECTIONS
Meet Esther Ong
Role: Channel Account Manager
Office location: Singapore
Time at Adobe: 1 year and 5 months
Biggest achievement at Adobe: 2018 Rookie of the Year
Who’s your partner in crime: Eugene Koh
Advice you’d give to a new employee: Be yourself.
How about hobbies: Going to the gym
What are you most proud of (work or personal life): My son
Favorite quote: “Success is not final, failure is not fatal: it is the courage to continue that counts.” —Winston Churhchill
Who/What inspires you: My dad
a
RECENT EVENTS
Acrobat DC September enablement
This month’s enablement session will cover TLP sub 100 seat offers for Acrobat DC and the education price changes for Acrobat DC and new offers. You will also learn about the upcoming customer Acrobat DC webinar series.
Watch NA | LATAM | EMEA session >
Demonstration of Microsoft 365/SharePoint and OneDrive integrations
Learn how the Microsoft integrations can be a driver for your customers to migrate to Acrobat DC.
Agenda:
- Feature update for Acrobat DC
- 64-bit support for Mac
- Demonstration of Microsoft integrations with Acrobat DC
Watch the LATAM, EMEA, & NA session >
SALES TOOL SPOTLIGHT
Why switch to Adobe Stock for teams
A two-page battlecard of Adobe Stock value propositions and competitor comparison.
Admin Console Sandbox for Value Incentive Plan (VIP)
The Admin Console is a single interface that gives admins one place to log in and manage their users and licenses. Use this sandbox to see what VIP admins will have access to, but keep in mind that demo accounts can have some limitations because engineering priority is placed on the production version. This specific sandbox has a mix of team and enterprise offerings, so you can see the different features (like provisioning by user group) side by side. If you wish to share this sandbox with a customer, please do so by sharing your screen and guiding them. But please don't share this link for independent use.
MORE GOOD STUFF
The Academy
Your one-stop place to get training and sales assets for everything from new hire onboarding to on-the-job learning.
Consumer & Business FY19 products and programs roadmap
Find out what's coming throughout the year for Adobe products and programs.
Calendar of events
Find out about upcoming events or check out resources and summaries of recent events. It's easy to browse by date or keyword.