In the news
Designed with our DMe GTM & Sales team in mind, In the News delivers the latest Adobe news, sales updates, valuable assets, and enablement events. Everything you need to be successful, when you need it and always available.
AUGUST 7, 2019 ISSUE
WHAT'S HAPPENING
We need your advice on migrating Acrobat customers to subscription.
Your opinion really matters, and the first 100 respondents get an Amazon gift card.
We realize you’re on the front lines helping migrate Acrobat customers from perpetual to subscription. We want to make this process easier, and your candid feedback will help all of us reach our sales goals.
Please give us five minutes of your time to take this short survey. The first 100 respondents will receive a $25 Amazon gift card. Plus everyone who completes the survey will be entered into a drawing for a $1,000 Amazon gift card. Survey closes end of day on August 15, 2019. Don't forget to sign in so we can get you a gift card if you qualify or win.
a
Introducing the Adobe Stock sales guide
Announcing the latest enablement tool to help you build value for your customers with Adobe Stock. This guide leads you through each step of the sales process while helping you provide the best customer experience and achieve the best sales results.
The Stock sales guide is a great tool for internal and external audiences and is loaded with information to help your discussions with business customers during any stage of the Adobe Stock sales cycle.
Announcing Adobe Sign for small business
Only available through Adobe.com and via Hendrix in call centers
Adobe announced Adobe Sign for small business, delivering e-signature capabilities that are powerful for the enterprise but tailored to the needs of small business users. Millions of small businesses already rely on Adobe to simplify document work—converting paper to digital with Adobe Scan; creating, reviewing, and editing PDFs with Adobe Acrobat; and accessing the most powerful PDF services right from Microsoft Office 365. Now, Adobe Sign for small business completes the toolbox for small companies to fully digitize their business.
Feature-Restricted Licensing for government has launched
On July 26, Adobe released Feature-Restricted Licensing for government customers, through VIP—for Creative Cloud for enterprise and Acrobat DC for enterprise. FRL is available through three activation methods: connected, isolated, and LAN.
To learn more:
- Download the FRL customer presentation
- Read the Licensing in Secure Environments technical white paper
- Read and share the FRL overview
Don't forget to sign in
IMPORTANT: Sign in to C&B Connection with your COMPANY ID to access internal content
C&B Connection is your home for DMe GTM & Sales content, including news, enablement, training, events, assets, and more.
To access employee-only content, such as internal sales tools and training, be sure to sign in with your Company ID, which will prompt you for your LDAP credentials. If you use an Adobe ID, you won’t be able to see any internal content.
SALES SHOUT OUT
$120K Document Cloud enterprise win with Dixon Hughes Goodman
Reported by Steven Oliveri—Director, North America Channel Sales
Adobe and CDW had been working with Dixon Hughes for over a year. At the time, they were using Acrobat XI, and Bruce brought up the fact that Acrobat XI was no longer supported, so they were not receiving any security patches. Bruce was then put in touch with the head of IT security for Dixon Hughes, and they discussed the options and the extra security that named user licensing offered the organization. They also were interested in the Active Directory sync tool. The client stated they would place the order in June due to budget limitations. Bruce had mentioned the pricing expired soon, and the client was able to find the additional funding to make it happen.
Customer: Dixon Hughes Goodman
Mid-market rep: Bruce Jarvis
CDW rep: Gianni Russo
Channel account manager: Seth Schroeder
ARR: $120,000
COLLEAGUE CONNECTIONS
Meet Giorgia Sapienza
Role: Marketing Manager, Digital Media Enterprise, ANZ
Office location: Sydney, Australia
Time at Adobe: 2 years
Biggest achievement at Adobe: Being awarded the "Driver" award at the ANZ All Hands last year for my impact on the enterprise business.
Who’s your partner in crime: Abbey Williams, Marketing Specialist SMB, ANZ
Advice you’d give to a new employee: There are no silly questions, and the snacks are brought out at about 2pm every day.
How about hobbies: CrossFit, obsessing over home décor, and adventures with my loveable labrador.
What are you most proud of (work or personal life): Building my dream home at 22 years old.
Favorite quote: "The pessimist sees difficulty in every opportunity. The optimist sees opportunity in every difficulty."—Sir Winston Churchill
Who/What inspires you: My mum—her work ethic, ambition, and persistence. If I could be even half as successful as she has been in business and provide the same quality of life for my future family, I’d be over the moon.
UPCOMING EVENTS
Demonstration of Microsoft 365/SharePoint and OneDrive integrations
Learn how the Microsoft integrations can be a driver for your customers to migrate to Acrobat DC
Agenda:
• Feature update for Acrobat DC
• 64-bit support for Mac
• Demonstration of Microsoft integrations with Acrobat DC
Session 1
August 15
8:00–8:30am PDT
Register >
Session 2
August 15
7:30–8:00pm PDT
Register >
RECENT EVENTS
Adobe CC for teams marketer seat expansion pilot opportunity
Learn about the new CC for teams seat expansion pilot targeted at a new customer persona: the marketer.
Download the conversation guide >
Feature-Restricted Licensing for government
Learn more about Feature-Restricted Licensing for government. Get the release timeline and a detailed walkthough of the activation methods and use case.
Acrobat May release eSeminar
Get the details on the May Acrobat DC release and several programmatic changes to CLP, TLP, and upgrade eligibility. Join this session to understand the new features and the changes that will help you continue to drive migration from perpetual to subscription.
Watch NA | LATAM partner session >
Watch the JAPAC partner session >
Watch the EMEA partner session >
Acrobat sales guide enablement
Learn how the Acrobat sales guide on C&B Connection can help new reps better understand the Acrobat sales process and provide information for specific vertical and horizontal customer segments.
Creative Cloud upsell messaging eSeminar
Upgrade your customers from CC for individuals to CC for teams or from CC for teams to CC for enterprise. This eSeminar will show you how.
SALES TOOL SPOTLIGHT
Adobe Acrobat Pro DC vs. Nitro Pro 12 sales battlecard
Get discovery questions, competitive advantages, and objection handling to help you sell Acrobat DC.
MORE GOOD STUFF
The Academy
Your one-stop place to get training and sales assets for everything from new hire onboarding to on-the-job learning.
Consumer & Business FY19 products and programs roadmap
Find out what's coming throughout the year for Adobe products and programs.
Calendar of events
Find out about upcoming events or check out resources and summaries of recent events. It's easy to browse by date or keyword.