Prepare to engage

The best predictor of a meeting’s success is the planning that goes into the meeting beforehand. Be just as thoughtful preparing for a meeting with an existing customer as you are when preparing to wow a prospect for the first time.

Prepare to engage

Remember, it only takes seven seconds to make a good first impression. Before you call a customer, be sure to do some research on your customer, get to know the Substance 3D target personas, and get up to speed on virtual photography.

Do your research.

Learn more about the customer before you make the call, and you can start to identify their needs beforehand:

Is this a legacy customer of Substance?

Does their company website appear to be using 3D imagery?

Could they benefit from 3D work instead of traditionally photographed assets?

Understand the Substance 3D target personas.

It's also important to understand the role of the customers you are speaking to, so you can make the right recommendation and communicate the value propositions of Substance 3D in the context of their job role and the team they may support. This guide offers detailed information about four target personas to help you understand the most common types of Substance 3D customers.

Get up to speed on virtual photography.

Virtual photography describes the process of producing images of a product (or set of products) using computer-generated assets. Creative Cloud power users such as graphic designers, digital producers, and photographers can now use their existing skills to create virtual photography with Substance 3D.

Determine if your customer needs a Substance 3D business developer.

If you’re calling customers from the Call Center, your customer might need a call back from the Adobe Substance 3D business development team.