Target personas for virtual photography

Creative Director

Art Director

Design Director

Driving creative direction and production for brand, including overall creative content and campaign delivery

Advocating budget needs for new tools (if they do not own the budget)

Standard photography is slow and expensive, slowing time to market and reducing revenue:

• After the initial cost of a photo shoot, corrections are expensive and time-consuming.
• It may take days or weeks to reschedule for new photography.
• Prototyping items to be captured is expensive and slow.
• Correcting issues with an image of a prototype is extremely time-consuming.
• Localizing assets for multiple markets increases the cost of a photo shoot—often significantly.

Using 3D is a specialized and expensive alternative to traditional photography: 

• Outsourcing 3D is too expensive and slow, taking weeks to create and edit.
• Traditional 3D tools have a steep learning curve, which deters people from using it and requires budget for additional time to learn and create.
• The cost of investing in new 3D equipment is difficult when 3D may only be a small portion of the work.
• Designers can only use one program at a time due to 3D processing power requirements.
• macOS and 3D are not a good match.

Overseeing many of the day-to-day duties and tasks that keep a studio working

Managing the budget

Taking input from creative leads and artists on budget priorities

Creating graphic elements used across a variety of channels, mainly marketing assets

Advocating for new tools that provide a creative edge and open new possibilities in output

Creating a broad range of assets for multiple purposes, events, videos, print, and advertising

Managing production to ensure assets are delivered on time and meet the requirements of the creative brief