Adobe Substance 3D sales guide

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Benefits by persona

Different types of customers have different needs. The following chart shows Substance 3D benefits by target persona so you can address relevant challenges for your specific customer, based on their job role. 

 

IT manager benefits

Challenge Substance 3D benefits

Finding easy-to-use tools with a low learning curve

Substance 3D is the industry standard when it comes to 3D texturing, 3D material digitalization, and authoring.

Substance 3D Painter is widely used in game and movie production as well as in product design, fashion, and architecture.

Substance 3D was designed with both beginners and experts in mind. Its low learning curve makes it easy to get started with 3D creation. And step-by-step tutorials lead you through everything form first steps to complex workflows. 

Enabling high-quality outputs

 The Substance 3D ecosystem is nondestructive, so every action is recorded and can be recomputed at any time. That means you can change the resolution of your project at any time without decreasing quality. You can work at low resolution to optimize performance and save in high resolution once you have finalized your project. 

Streamlining team tasks and workflows

 Substance integrates with Creative Cloud apps such as Photoshop and Illustrator as well as third-party 3D apps and services like Unreal Engine, Unity, 3ds Max, Maya, Marvelous Designer, CLO, VRED, Modo, CATIA, and many more.
Finding solutions that fit within the software budget and are easy to manage

The subscription price of Adobe Substance 3D Collection for teams aligns with the Substance Pro subscription price, but it includes new functionality and more 3D assets (100 assets/mo versus 30 assets/mo). 

Simplify license management with the Admin Console, and streamline deployment of Substance 3D apps across your organization.
Protecting corporate systems and data

Adobe's industry-leading security processes and controls protect company assets and tools. 

Protect your content and data with industry-leading security processes and controls built into every Substance 3D application.

Your intellectual property and creative content are encrypted both in transit and at rest, ensuring your data is protected at all times.

Ensure secured access to Substance 3D apps and reinforce intellectual property with single sign-on (requires Substance 3D Collection for enterprise).

Enterprise asset settings allow IT admins to control how users share assets and intellectual property (requires Substance 3D Collection for enterprise).

Read-only libraries ensure critical folders are safeguarded.

For extra security, you can have a dedicated encryption key for your organization (requires Substance 3D Collection for enterprise).

Audit logging of events to monitor security and for troubleshooting (requires Substance 3D Collection for enterprise).

Admins can centrally manage data and reassign content from one user to another (requires Substance 3D Collection for enterprise).

Creative leader benefits

Challenge Substance 3D benefits

Quickly delivering higher volumes of content to market

 

 

 

The Substance 3D toolset is an all-in-one solution that helps teams:

  • Accelerate content creation
  • Get to market faster
  • Increase marketing flexibility

Digital assets and scenes can be quickly edited and reused to create content at scale. 

The Substance 3D ecosystem is nondestructive, so every action is recorded and can be recomputed at any time. That means you can change the resolution of your project at any time without decreasing quality. And you can work at low resolution to optimize performance and save in high resolution once you have finalized the project.

Substance 3D integrates with Creative Cloud apps such as Photoshop and Illustrator as well as third-party 3D apps and services like Unreal Engine, Unity, 3ds Max, Maya, Marvelous Designer, CLO, VRED, Modo, CATIA, and many more.

Substance 3D Collection includes a library of 3D assets, including models, lights, and materials. Access thousands of customizable assets created by specialists and world-class guest artists. Modifiable parameters allow infinite variations. Download up to 100 assets per month per user with a teams or enterprise plan. And pool assets among your whole team.

What you see is what you get. The Substance 3D viewport shows all your artistic decisions in real time, whether you're iterating on complex materials, painting 3D assets, or staging your 3D scene. 
Establishing and maintaining brand differentiation Substance 3D Collection helps you achieve the look you want on everything from product design, architecture, realistic games, and visual effects to projects such as stylized animation.

Business leader benefits

Challenge Substance 3D benefits
Growing sales (attracting new business and improving product design and development)

The Substance 3D toolset is an all-in-one solution that helps teams:

  • Accelerate content creation
  • Get to market faster
  • Increase marketing flexibility

Digital assets and scenes can be quickly edited and reused to create content at scale. 
Breaking through via differentiation and innovation

Easily create content across business units (such as design, eCommerce, marketing and communications, and online and offline content).

Iterate endlessly on your product prototyping to easily reach your final result.

Reduce quantities of physical samples.

Bring automation to your content creation workflow.

Building brand identity and authority

 Substance 3D Collection helps you achieve the look you want on everything from product design, architecture, realistic games, and visual effects to projects such as stylized animation.

Staying aligned and breaking down silos

Substance 3D integrates with Creative Cloud apps such as Photoshop and Illustrator as well as third-party 3D apps and services like Unreal Engine, Unity, 3ds Max, Maya, Marvelous Designer, CLO, VRED, Modo, CATIA, and many more. 

Easily connect to the other applications in the ecosystem. 

Send files or projects from one application to another.

Import, apply, or edit Substance 3D materials or view and publish a 3D model textured with Substance 3D Painter within third-party 3D applications.

Maintaining competitive pricing

Increase your revenue and ROI by improving customer engagement with high-quality 3D product images, which are substantially faster and cheaper to produce than traditional imagery, while preserving a high level of quality.

Creative end user benefits

Challenge Substance 3D benefits 
Aspiring 3D users
Time needed to learn 3D tools

Substance 3D Collection is a powerful yet approachable suite of tools for 3D experts and 3D aspiring users. 

Substance 3D tools are easy to learn. Get up-to-speed fast with the Substance Learning Center. It includes online video tutorials that you can filter by product and level. Start with the 3D beginner's series to introduce your teams to 3D.

Get empowered and inspired by the Substance 3D online magazine. Read 3D artists workflow tips and stories. Get details on Substance integrations with other 3D tools in the ecosystem. And find customer success stories on how Substance and 3D save companies time and money.

If you are new to Substance 3D Collection, check out the key features video for each product.
Time needed to create in 3D

The Substance 3D workflow enables you to work entirely in 3D—no need to switch between 2D and 3D work.

3D workflows save time. Once implemented, workflows and photo shoots that traditionally took days and many iterations to accomplish now take only hours.

Adding 3D elements to traditional 2D outputs makes images more interesting and relevant.

Substance 3D reduces the time it takes to create product and package imagery while maintaining quality.

 

Cost of investing in new 3D equipment when it is only needed for a small portion of the work

Adobe’s 3D workflows replace the need for in-person photo shoots and help you create photorealistic branded content, at scale, while reducing costs and saving time. This results in increased revenue and ROI.

Work from home or remotely while still collaborating with the team.

Get empowered and inspired by the Substance 3D online magazine. Read 3D artists workflow tips and stories. Get details on Substance integrations with other 3D tools in the ecosystem. And find customer success stories on how Substance and 3D save companies time and money.
macOS and 3D are not a good match

Substance 3D Painter, Designer, and Sampler are compatible with M1 processors via emulation mode. You'll find more details in the macOS system requirements for Substance 3D. 
Fluent 3D users
Frustrations with 3D workflows 

Substance 3D integrates with Creative Cloud apps such as Photoshop and Illustrator as well as third-party 3D apps and services like Unreal Engine, Unity, 3ds Max, Maya, Marvelous Designer, CLO, VRED, Modo, CATIA, and many more.

Easily connect to the other applications in the ecosystem. 

Send files or projects from one application to another.

Import, apply, or edit Substance 3D materials or view and publish a 3D model textured with Substance 3D Painter within third-party 3D applications.

Substance 3D Collection is a powerful yet approachable suite of tools for 3D experts and 3D aspiring users. 

What you see is what you get. The Substance 3D viewport shows all your artistic decisions in real time, whether you're iterating on complex materials, painting your 3D assets, or staging your 3D scene.

Work entirely in 3D. With Substance 3D, you no longer need to switch between 2D and 3D work.
Keeping up with the pace of industry change 

Substance is the industry standard for material authoring and 3D texturing. By adding Substance 3D to your Creative Cloud workflows, you can create photorealistic images at scale.   

Adobe releases new features for each tool on a continuous basis, so you always have the latest technology. Adobe's partnership and integration team ensures Substance 3D tools integrate with major third-party 3D tools to support more complex workflows. 

Get empowered and inspired by the Substance 3D online magazine. Read 3D artists workflow tips and stories. Get details on Substance integrations with other 3D tools in the ecosystem. And find customer success stories on how Substance and 3D save companies time and money.

 
Technical issues like UV mapping

Automatic UVs ensure imported models don’t need any special preparation for texturing. Lay out UVs over multiple tiles to maintain high resolution.