In the news
Designed with our DMe GTM & Sales team in mind, In the News delivers the latest Adobe news, sales updates, valuable assets, and enablement events. Everything you need to be successful, when you need it and always available.
FEBRUARY 4, 2021 ISSUE
WHAT'S HAPPENING
Sales Kickoff 2021 sessions
What a great four days! Thank you for your attendance and participation. You showed up, and you were “IN IT to WIN IT.” If you’re feeling like you need a recap or you missed a session during the week of SKO, we’ve got you covered. You can easily revisit all the DME GTM & Sales content delivered at the SKO 2021 sessions. Browse events videos, download presentation decks, and access supporting assets all in one place, right here on C&B Connection.
Take me there > (sign in required)
Sales Kickoff value pitch challenge
Now that you’ve attended the FY21 Sales Kickoff, it’s time to record yourself presenting an Adobe value pitch on one of the following topics:
- Adobe Sign
- Acrobat DC
- Creative Cloud for teams
- Adobe Stock
Before you start, be sure to watch the supporting "what good looks like" videos, use the pitch guides, and practice to make sure you’re not reading from a script. Practice as much as you need before submitting your final recording, and let your manager know when you have completed this activity.
To qualify for the cash prizes below, all submissions are due by February 26, 2021.
Prizes per region for the best pitch are:
- 1st place: US$500
- 2nd place: US$300 USD
- 3rd place: US$150 USD
Select the Pitch Challenge tab on the SKO 2021 sessions page (sign in required) for all the details, videos, and guides to make the best Adobe value pitch.
Sales Kickoff 2021 global best practice sharing competition: The winners are...
Thank you to our global sales teams for sharing their valuable experiences and best practices from Americas, EMEA, APAC, and Japan. All entries were exceptional. We saw some great innovation in your initiatives and enjoyed watching your creative videos.
Drum roll please…….
1st place goes to Rey Chapman & Marty Outram—APAC (US$500)
Rey and Marty from the ANZ team showcased how they increased Document Cloud partner capabilities and converting opportunities all while having lunch.
2nd place goes to Minah Kim—APAC (US$300)
Minah showed us how to overcome the pandemic and engage and encourage our resellers from the comfort of your own home.
3rd place goes to Tom Macildowie and Sanna Eskelinen—EMEA (US$150)
Tom and Sanna introduced us to the fastest growing Spark deployment in Adobe history, with the second most active customer worldwide. Hear from them on how they engaged with National Curriculum developers, teachers, and ambassadors for this fantastic partnership.
Thank you to all our participants for your amazing submissions and congratulations to our winners!
Visit the Adobe Field Connection app for a recap on the 2020 best practice videos.
Sales Kickoff eCommerce hackathon challenge winners
One part of learning is applying, and this year, the eCommerce team applied their learnings and best practices in a regional hackathon. Teams were given topics, training, and time along with some step-by-step guidance to identify a problem and solution to be solved in FY21. The teams worked to brainstorm a solution, and the best ideas won cash prizes. It was a great community-building exercise in virtual teamwork. Here’s what they had to say:
"I love the customer focus and how you are fixing the disconnect between strategy and execution." —Keith Rabkin
"Wow—the hackathon went really well, and we definitely have things that we can take away and turn into reality!" —Sarah Braddick
"It was a huge success, and the teams loved the exercise! They want to know if they will make it to production." —Emma Rickerby
Here are this year’s winners:
Americas:
- Karen Nehmi
- Naman Gupta
- Julia Brant
- Becky Story
- Karthik Renganathan
- Lead by Karen Nehmi
APAC:
- Lei Ye Sales
- JZ Jinglan Jhou
- Kyungho Park
- Derek Sung
- Logesh Thangaraj
- Wai Kiat Teng
- Nadia Schwartz
- Lead by Kyungho Park
Japan:
- Maho Yoshinaga
- Hiromi Araki
- Hisa Shimohara
- Ushio Yamamoto
- Lead by Maho Yoshinaga
EMEA:
- Chris Chapman
- Yousif Rayamajhi
- Georgina Lowe
- Peter Roser
- Sanna Eskelinen
- Gurpreet Ahitan
- Lead by Sanna Eskelinen
CC for enterprise Pro in VIP: The platform for creativity now has unlimited downloads of Adobe Stock assets
With a Pro Edition of Creative Cloud for enterprise, customers get the tools they need to create content at scale—all in one platform that includes learning tools and 24/7 customer support.
As a refresher, CC for enterprise Pro grants users the following access:
- Uninterrupted access to their existing Creative Cloud app(s)
- Unlimited downloads of over 200 million Adobe Stock standard assets
- Integrated workflows and advanced search functionality
- World-class enterprise support and enterprise-specific features
- Extended licenses on Adobe Stock assets for greater flexibility
Please keep in mind that customers:
- Must be willing to migrate all of their Creative Cloud seats to CC for enterprise Pro (Acrobat DC does not count)
- Must have and maintain at least 5 Creative Cloud seats
- Can upgrade either Creative Cloud Single App licenses, such as Photoshop, and/or their Creative Cloud All Apps licenses.
This is only available through our sales channels and is a great upsell opportunity.
Adobe Sign in VIP: Sales and customer resource updates
There are a variety of Adobe Sign in VIP resources available on Consumer & Business Connection to help you successfully sell Adobe Sign in the Value Incentive Plan (VIP).
Updated! Adobe Sign FAQ
Are you looking for answers to frequently asked questions (FAQ) about Sign in VIP? Check out the recently updated FAQ, which includes:
- Adobe Sign subscriptions now available for government entities in the US, Canada, and Mexico
- Starting November 2020, Azure data centers will support Adobe Sign VIP customers in North and South America, Europe, the Middle East and Africa (EMEA)
Download the FAQ > (sign in required)
Other resources
- Adobe Sign in VIP customer and sales resources: There are lots of great resources available on CBC, including sales/campaign kits, customer collateral, and sales tools.
- Adobe Sign in VIP sales guide: This comprehensive guide leads you through each step of the sales process—from engagement and discovery to recommendations and growth/renewal—to help you provide an exceptional customer experience and achieve the best sales results. (Sign in required.)
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SALES TOOL SPOTLIGHT
RECENT EVENTS
Adobe Document Cloud monthly enablement session: October 2020
Learn the new options for selling Azure SKU’s for Adobe Sign. Find out about all the Q4 offerings for Adobe Sign and Adobe Acrobat. And see the new product features announced at Microsoft Ignite that will be coming to Adobe Sign and Acrobat in December.
Adobe MAX 2020: Creative Cloud new apps briefing
Join us for a review of what's announcing at MAX this year, including exciting updates to Creative Cloud apps and services focused on the key MAX themes of remote work, mobile creativity, reskilling for the future, and ways to connect and be inspired.
CC for enterprise Pro in VIP offering overview
Join us for an overview of Creative Cloud for enterprise Pro Edition in VIP, which provides unlimited Adobe Stock standard images to CC for enterprise users and will be included on the VIP pricelist in November.
Acrobat DC (new Box integration) and Adobe Sign updates and roadmap
Join us to get an overview of the new Box integration for Acrobat DC and some Adobe Sign updates, including changes in Admin Console, September price list changes for add-ons, and a roadmap for VIP changes.
Adobe Sign Workday integrations
Join us to get an overview of Adobe Sign integrations for Workday. Learn the value of Workday integration for prospective Adobe Sign customers. And get a click-through demo of the offer letter and onboarding experiences.
Watch the NA | EMEA | LATAM session >
Engaging educators—Design & technology with Adobe Dimension
Learn how you can leverage new Adobe Product Power in Half an Hour free resources to easily show educators how they can use Adobe products to engage learners and enhance learning outcomes. And get a demonstration of the Design & Technology with Adobe Dimension activity.
Adobe Sign sales guide enablement
Join us to learn about a new sales tool for Adobe Sign. Get a tour of the Adobe Sign sales guide, and learn how this guide can provide answers necessary when selling Adobe Sign.
Watch the NA | EMEA | LATAM session >
Watch the APAC | Japan session >
Adobe Stock Audio, premium partners, and new search capabilities
Join us to get an update on key Adobe Stock launches. Learn about Adobe Stock’s newest asset type: Stock Audio, hear about our premium partnerships, and see a brief demo of the Object Arrangement filter, powered by Adobe Sensei.
Adobe Sign refresher
Join us to get a refresher on some key Adobe Sign details. Learn the steps for migration accounts, the appropriate materials to use for resolution of entitlement conflict (duplicate Adobe Sign accounts), and the onboarding process for Adobe Sign.
Watch the NA | EMEA | LATAM session >
Watch the APAC | Japan session >
Adobe Sign Microsoft integrations
Join us to get an overview of Adobe Sign integrations for Microsoft products, including Outlook, Word, Teams, SharePoint, Dynamics, and Power Apps.
Watch the NA | EMEA | LATAM session >
Adobe Acrobat 2020 release
Join this session to learn about the Acrobat 2020 offering, including positioning, target audience, and the offer.
Watch the NA | EMEA | LATAM session >
Buying Programs updates for Q2 2020
Join this session to learn about recent changes to Adobe’s Value Incentive Plan terms and conditions and the new VIP program guide.
Watch the NA | EMEA | LATAM session >
Watch the APAC | Japan session >
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