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Adobe Value Incentive Plan - Buying Programs Update

The Adobe VIP Marketplace Buying Program is the next evolution of our customer and reseller experience—based on the Adobe Value Incentive Plan (VIP) Buying Program. VIP Marketplace enables partners to sell Adobe products on their own marketplaces while providing a simple, automated, and more efficient customer experience. Resellers and customers purchasing through VIP Marketplace are benefiting from a one-stop-shop experience, with the ability to bundle software and services from multiple vendors and an improved overall purchasing and license management experience.

Adobe partners using VIP Marketplace today are recognizing significant time and efficiency savings, incremental retention and revenue benefits from auto-renewal support, and growth in their customer base. Adobe sees VIP Marketplace as a critical technology shift to address more potential opportunities for our end customers and partners including evolving digital customer journeys and delivering on pricing models that have been historically difficult to implement.

We have reached core feature parity with our VIP Buying Program for commercial customers and will continue to invest in VIP Marketplace as our lead Buying Program for the Adobe Partner Connection resale channel. Over the coming fiscal year, we will begin sunsetting support for the VIP Buying Program.

Adobe will retire the VIP Buying Program for the commercial market segment by the end of January 2025.

On December 11, 2023, we specifically announced:

• By mid-2024*, Adobe will no longer support new VIP contract creation for the commercial segment of the VIP Buying Program.
• By mid-2024*, no new offers (including promotions) will be included in VIP and any new offers (including promotions) will be onboarded into VIP Marketplace only.
• By January 31, 2025, partners are expected to complete commercial customer migrations from VIP to VIP Marketplace.
• As of February 1, 2025, all new and renewal orders must be transacted through VIP Marketplace for commercial segment customers.
• Customers in the education and government segments are currently supported in both the VIP and VIP Marketplace Buying Programs. We will be sharing more information for discontinuing VIP program support for these market segments.

*Final dates for mid-2024 changes will be announced closer to time.

We understand that this is a significant change. Adobe sales, technical, and operations leaders are planning a series of partner enablement activities over the coming months that will continue throughout 2024. We will share details on how to participate in these enablement activities, and how we will continue to provide additional information, resources, and improved support throughout this transitional period to support your success with VIP Marketplace.

Please reference these additional resources:

• The VIP Commercial Sunset FAQ provides additional information on impacts to your customers, where to go for support, next steps, and additional resources.
• The Adobe blog provides a customer-facing statement that you can share with your VIP members.
• The VIP Marketplace sales and administration guide is a comprehensive resource for direct partners and distributor authorized resellers (DARs) to help position, sell, and administer customer licenses through VIP Marketplace.

Thank you for your continued partnership,
The Adobe Buying Programs Team

Clarification on VIP to VIP Marketplace Migration for VIP 3YC Members

On March 28, 2023, Adobe updated the VIP 3-Year Commit Amendment. A VIP Member that agrees to the updated VIP 3YC Amendment on or after March 28, 2023 agrees to annually renew the minimum commitment and have the minimum commitment auto-renew upon migration to VIP Marketplace. In exchange, Adobe agrees to offer set discounted partner pricing during the member’s 3-year commit agreement term. This means that all customers that accepted VIP 3-Year Commit beginning March 28, 2023 agree to auto-renew their minimum commitment once these customers migrate to VIP Marketplace.

• Action: Remind your VIP Members that when they accept the VIP 3-Year Commit Amendment, these VIP Members are agreeing to auto-renew the minimum commitment.
• Note on migration: VIP Members that have accepted the VIP 3-Year Commit Amendment on March 29, 2023 or later are eligible to migrate to VIP Marketplace, as these customers have agreed to auto-renew the minimum commit in their 3-Year Commit Amendment.

NEW: VIP Members with a 3-year commit term that began on or prior to March 28, 2023 and who are not in the final year of their 3-year commit term will not be allowed to migrate to VIP Marketplace for the time being. These customers may migrate to VIP Marketplace only after their second annual renewal during their 3-Year Commit Amendment.

See the VIP Marketplace sales & administration guide (Subscription term options > 3-year commit option) for additional details on 3-year commit.

Reminder: Creative Cloud for enterprise non–Pro Edition renewal SKU clarification

Please note that in select regions, the Creative Cloud for enterprise non–Pro Edition renewal SKUS were inadvertently moved back to the published price lists on the November 2023 price list. As per the previously announced Creative Cloud for enterprise Pro Edition optimization policy rolled out in October 2022, these renewal SKUs should only be used for specific approved renewal deals in all regions except mainland China or Latin America. These renewal SKUs will be once again removed from the commercial segment published price lists in all regions except mainland China or Latin America for December 2023 onwards.

Reminder: VIP Marketplace education and government release date now January 18, 2024

To ensure the best experience for partners and customers, the release of VIP Marketplace capabilities for the education and government market segments has been rescheduled to January 18, 2024 to accommodate further testing. 

Important dates

• November 16, 2023—APIs will be released and can be integrated by Adobe’s direct partners into their marketplace platforms.
• January 18, 2024—Offers will be released with a First Order Date of January 18, 2024. This means that while integrations can occur as early as November 16, orders cannot be placed until January 18.

We appreciate your patience and your partnership as we work to ensure this release accommodates the various complexities of these market segments to ensure a smooth release.

Resources

For additional information, please see the following eSeminar recordings:

• Partner briefing on October 18, 2023
• Technical briefing on October 25, 2023

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