In the news

Designed with our DMe GTM & Sales team in mind, In the News delivers the latest Adobe news, sales updates, valuable assets, and enablement events. Everything you need to be successful, when you need it and always available.

 

 

 

APRIL 3, 2023 ISSUE

 

   

WHAT'S HAPPENING

 

Hands-on sessions' recordings are now available.


Throughout Q1, we offered a series of hands-on sessions so you could learn the basics of Adobe products and solutions and feel more confident talking to customers about all that Adobe has to offer. The sessions included Acrobat, Creative Cloud & Adobe Stock, Adobe Express and Substance 3D.

Now you can watch the recordings, in case you didn't have time to attend any of the sessions, or if you want to review and remember what was shared.

While we prepare the continuation of this series, take the time to watch the first set of sessions, which are available in English, Brazilian Portuguese, and Spanish. You can access them by clicking The Academy > Training Resources > Hands-on Product Sessions from the main menu on Consumer & Business Connection or by clicking one of the following links:

Hands-on product sessions for employees > (for Adobe employees and contractors only; sign-in required)
Also available in: LATAM Spanish | Brazilian Portuguese

Hands-on product sessions for vendors > (for Adobe call centers and other vendor workers; sign-in required)
Also available in: LATAM Spanish | Brazilian Portuguese

 

Aadhaar first order date is April 3.


Effective April 3, 2023, Aadhaar authentication, an Acrobat Sign add-on product, will be available in VIP for Acrobat Sign for business and Acrobat Sign for enterprise customers. As a consumable (purchased through quantity of transactions), this add-on product will follow the same ordering, expiration, and usage rules as knowledge-based authentication and phone authentication add-ons.

Aadhaar is an identity management system used only by the government of India; however, the Acrobat Sign Solutions Aadhaar authentication add-on is available worldwide (wherever Acrobat Sign for business and Acrobat Sign for enterprise are available) on all VIP price lists, except North America government. The Aadhaar authentication add-on is not available in VIP Marketplace at this time. 

 

Acrobat Standard is now available for Mac.


Adobe Acrobat Standard for teams and enterprise subscription customers is now available for macOS. The price has not changed and there is not a new SKU, however, the description has been updated in the April price list. The first order date is April 10, 2023.

For more information, see the February 2023 enablement session.

 

Reminder: Adobe XD Single App end of sale for new customers


Adobe XD is no longer available for purchase as a Single App but will continue to be supported for existing users. Adobe XD will continue to be available as part of the Adobe Creative Cloud All Apps plan. We will continue to support existing Adobe XD customers.

Read the FAQ >

 

 

SALES TOOL SPOTLIGHT
 

 

 

Upcoming events

NEW HIRE

New hire meet and greet

Meet your sales enablement trainer to get a walkthrough of all the sales tools and the training available to you as a part of your onboarding and continuous enablement at Adobe.

North America | EMEA >


PLAYBOOKS AND SALES GUIDES

Creative Cloud sales playbook overview

Join us to learn how the Creative Cloud sales playbook enables you to engage in business value–aligned conversations and helps enhance the client experience by converting strategic brand messaging to sales tactics, questions, conversation paths, and visuals.

APAC > (sign-in required)


Sales guide introduction walkthrough

Join us for a walkthrough session of the Adobe Sales Guides available on Consumer & Business Connection. Discover the information you need throughout the sales cycle to successfully recommend the right Adobe products and features to a variety of customers. This include industry and department specific information to help you understand what different types of customers' needs and how Adobe products can benefit them. 

APAC >


SALES SKILLS

Overcoming objections

Join us to learn what causes objections and how to predict and prepare to respond to them. This module is intended for anybody whose role requires them to sell Adobe products against competitive options. 

APAC > (sign-in required)
 

Generating demand

This module is intended for those whose role requires them to create demand with both new and existing customers. You will learn about the dynamics of demand and how to use insight messaging to plan an approach that stimulates the customer's buying journey.

APAC > (sign-in required)

Good stuff

Acrobat sales guide

Build value for your customers with Adobe Acrobat. This guide leads you through each step of the sales process while helping you provide the best customer experience and achieve the best sales results.
 

Calendar of events

Find out about upcoming events or check out resources and summaries of recent events. It's easy to browse by date or keyword.

 

Newsletter archive

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