WHAT'S HAPPENING

The future of creativity. Powered by Adobe.

Welcome to a new era of creativity with generative AI features now built into Creative Cloud apps. Quickly create high-quality, on-brand content at scale with Adobe Firefly, our generative AI engine now available in Photoshop, Illustrator, and Adobe Express.

• Magically add or remove content in your images with Adobe Photoshop and Adobe Express.
• Turn a text prompt into a vector graphic in Adobe Illustrator.
• Concept and create high-quality content faster with the Adobe Firefly web app.
• Power AI features across Creative Cloud apps with generative credits, which are included in Creative Cloud All Apps and Single App plans.

And that’s not all. Many Creative Cloud apps have added new features and functionality to empower every creator on your team.

See what's new >

New release of partner operational enablement assets

Do your partners spend valuable time looking for information and support for Adobe operational processes? If so, we have good news. New Adobe partner operational enablement assets are now available. Just share the Partner Operational Enablement page on Consumer & Business Connection (under The Academy > Grow) with your partners to help them quickly find answers to their questions.

These bite-sized assets—including videos, quick guides, and FAQs—offer easy discovery across the following categories:

• APC program tools—Get info on the not-for-resale program, deal registration, partner enrollment, price lists, and more.
• Business operation resources—Find information and processes for buying programs, order management, and license management.
• Support resources—Learn how to contact the APC Helpdesk and get the Adobe reseller handbook.
• VIP Marketplace—Get help on VIP Marketplace processes such as migration and retention, plus find an introduction, sales and admin guide, and FAQ.
• Marketing—Learn about programs for various regions.

Share the Partner Operational Enablement page with your partners today >

TRENDING SALES TOOLS

Check out the top five downloads this week:  

Upcoming events

eSEMINARS

Creative Cloud and Document Cloud monthly enablement eSeminar—October 2023 (NA | EMEA | LATAM)

Join Lisa Niday and team for our combined monthly enablement eSeminar where we cover both Document Cloud and Creative Cloud product updates, sales information, latest assets, and other important information. 

Register > (sign-in required)

Sales enablement for Document Cloud consulting services in VIP Custom
Document Cloud Consulting Services Subscription will soon be released in the VIP Custom buying program. (Target go live is Oct. 27.) Tune in to this deep-dive session to learn how your customers stand to benefit from this service, when to sell it in VIP Custom, and what is the end-to-end sales process you should follow.

Register in North America | EMEA | LATAM > (sign-in required)

Register in APAC | Japan > (sign-in required)
 

NEW HIRE

New hire meet and greet

Meet your sales enablement trainer to get a walkthrough of all the sales tools and the training available to you as a part of your onboarding and continuous enablement at Adobe.

North America | EMEA > (sign-in required)

Korea > (sign-in required)
 

SALES GUIDES & PLAYBOOKS

Sales guide introduction walkthrough

Join us for a walkthrough session of the Adobe Sales Guides available on Consumer & Business Connection. Discover the information you need throughout the sales cycle to successfully recommend the right Adobe products and features to a variety of customers. This include industry and department specific information to help you understand what different types of customers' needs and how Adobe products can benefit them. 

APAC (ANZ, HKT, IND, SEA) > (sign-in required)

Playbook overview 

Join us to learn how the sales playbook enables you to engage in business value–aligned conversations and helps enhance the client experience by converting strategic brand messaging to sales tactics, questions, conversation paths, and visuals.

APAC (ANZ, HKT, IND, SEA) > (sign-in required)
 

SALES SKILLS

Business Customer Journey

Join us to learn the Business Customer Journey (BCJ) sales process tailored for SMB & Midmarket. BCJ will help you put the customer at the center of our sales process and demonstrate value realization. 

Korea > (sign-in required)
 

Professional skills: Selling against competition

Join us to learn how to identify and assess competitive threats, as well as how to plan actions to overcome these to win business. This module is intended for anybody who’s role requires them to sell Adobe products against competitive options.

China >  (sign-in required)

Good stuff

Hands-on product sessions

Get your hands on Adobe products and solutions and get confident when talking to customers about them. Learn the basics of our flagship products, including Acrobat Pro, Creative Cloud, Adobe Stock, Adobe Express, and Substance 3D.

Start learning  > (for Adobe employees; sign-in required)

Start learning  > (for Adobe vendors and call centers; sign-in required)

Calendar of events

Find out about upcoming events or check out resources and summaries of recent events. It's easy to browse by date or keyword.

See all events >

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