In the news
Designed with our DMe GTM & Sales team in mind, In the News delivers the latest Adobe news, sales updates, valuable assets, and enablement events. Everything you need to be successful, when you need it and always available.
MARCH 17, 2022 ISSUE
WHAT'S HAPPENING
Announcing: Foundational learning paths tailored for SMB & Midmarket
We believe part of building a world-class sales organization includes starting each journey at Adobe with an amazing new-hire sales training experience. The Global Sales Enablement team is excited to announce the launch of our tailored, foundational learning paths, and regional meet-n-greet sessions for new hires.
These role-based learning paths deliver foundational product, sales skills, buying programs, and sales systems & tools training designed to minimize ramp time and improve new hire productivity. New hires will register for live meet-and-greet sessions hosted by our regional trainers. These are designed to build community and to support our new team members through their learner journey.
How it works
Beginning March 15, the Adobe Talent Operations team will direct our CSMB sales new hires to the Consumer & Business Connection website where they will be greeted with a new hire video on how to get started, along with:
- A Consumer & Business Connection welcome and introduction video
- A link to register for a live, new hire meet-and-greet call* with our Adobe regional trainers, including a Consumer & Business Connection tour
- An introduction to the Business Customer Journey and its valuable tools and assets
- Guidance to a role-based 10-day learning path that contains self-paced eLearning and an introduction to sales guides, the Sign playbook, helpful resources, and more
* FY22 new hire meet-and-greet calls will follow the corporate Adobe Life orientation schedule.
Who can attend the new hire meet-and-greet sessions?
All CSMB DMe sellers new to Adobe (including new partners) or those needing a refresher on how to leverage the available CSMB enablement—including assets, product information, customer resources, and an introduction to the Business Customer Journey—can attend.
Completion of the new hire learning path is mandatory to ensure our sales new hires begin their journey with the right sales tools. The learning paths help hiring managers provide clarity on expectations and create consistency across all incoming new hires. Additionally, these predetermined learning paths provide direction for new hires to begin self-led discovery on their learning journey at Adobe.
How can I get my partners involved?
Good news: We have a dedicated learning path for partner sellers. Channel Account Managers can direct their partner new hires to the New Hire Foundational Learning Path page for partners on Consumer & Business Conenction to begin their onboarding journey. (Partner credentials are required to access the partner learning paths. Employees will get an error page.) Here they will start their 10-day learning path and be directed to the event calendar to register to attend a meet-and-greet session.
Be UNSTOPPABLE and happy learning!
Coming soon: New Frame.io offer for Creative Cloud for teams subscribers
As many of you know, Adobe acquired Frame.io last year. As an introductory offer, starting in April all Creative Cloud accounts will be able to access a new Frame.io entitlement as added value. Admins have started to be notified via email of this new value in their Creative Cloud entitlements.
Entitlement details
For the first 30 days of activation, users will be automatically upgraded to a trial of the paid Frame.io Team plan. After the 30-day trial, users will have the option to stay on the paid plan or be automatically downgraded to the Frame.io entitlement (outlined below).
This offer is applicable for Creative Cloud for teams All Apps, Premiere Pro, and After Effects plans.
Frame.io entitlement for Creative Cloud offers:
- No additional cost
- 2 team members
- 5 Projects
- 100GB active storage (separate from Creative Cloud storage)
- Collaboration features to share content with other Frame users
In addition, informational emails and in-app messaging will be provided to facilitate usage of the product and features. If desired, users can unsubscribe from emails at any time.
At the end of the trial or when a user’s available quota has expired, users will be presented with messaging to be contacted about a potential future subscription.
The paid Frame.io Team plan offers:
- US$25/user/mo
- Up to 15 team members
- Unlimited projects
- 500GB active storage (separate from Creative Cloud storage)
- Better security, branding, and other features
FAQs and more information coming soon.
New self-service VIP reseller change process
We are excited to announce a new self-service reseller change process for VIP members. Previously, resellers needed to complete a request form, which required the member’s signature and a manual review for processing by Adobe. This new process reduces the time needed for a member to change their reseller from days to minutes, since resellers can initiate the process from within the Reseller Console without assistance from Adobe. Members can place orders with their new reseller immediately upon completion of this simple workflow.
Here’s how it works:
- The member selects a new reseller, using the partner finder for a list of authorized resellers in their region.
- The new reseller generates a reseller change code in the Reseller Console.
- The member’s VIP number and admin email are required.
- The reseller change code is sent to the member via email.
- The member enters the reseller change code in the Adobe Admin Console to complete the process.
Reseller change codes are valid for 72 hours. If the reseller change code is not used within this time, the reseller can create a new one, up to a limit of 5 per reseller per day. Both the old and new resellers are notified via email when the reseller change is completed.
For detailed instructions:
- For customers, visit Admin Console HelpX (Manage your account > Manage your Teams account > Change reseller).
- For resellers, visit Reseller Console HelpX (Managing customers > Add a customer with an existing reseller [change reseller]).
- Watch the 10-minute live demo.
If you need assistance, contact the Partner Helpdesk.
Update! Localized Acrobat 2017 end of support campaign kits now available
Support for Acrobat 2017 (perpetual) is ending on June 6, 2022 so now’s the perfect time to reach out to impacted customers to discuss this change and walk them through the benefits of moving to Acrobat DC in VIP. The campaign kit was designed to help you accelerate demand and purchase of Acrobat DC through VIP for Acrobat 2017 customers whose support will end soon.
English and localized kits are now available to download on Consumer & Business Connection (you must log in to access):
English | French | German | Spanish | Italian | Korean | Japanese | Brazilian-Portuguese | LATAM Spanish
Reminder: Last chance extension for the premium onboarding migration offer
To assist customers in migrating from perpetual to Acrobat DC for enterprise in VIP, the premium onboarding migration offer has been extended through June 3, 2022. Premium onboarding includes Admin Console setup, Single Sign-On (SSO) configuration and domain claims, directory integration services configuration, and more.
Who’s eligible?
This offer is available to commercial, education, and government CLP and TLP customers who migrate 200+ perpetual licenses (Americas) or 100+ perpetual licenses (EMEA, APAC, and education) to Acrobat DC for enterprise. This offer may be combined with other offers.
How do I get started?
- Download the flyer for your region, and share it with your customers:
• Premium onboarding migration offer flyer for Americas
• Premium onboarding migration offer flyer for EMEA, APAC, and education - If a customer wants to take advantage of this migration offer, download the onboarding request form for your region. (Note: Partners have been asked to work with their Adobe CAM in the Americas and APAC and their Adobe business manager in EMEA to start the onboarding process.)
• Premium onboarding migration request form for Americas
• Premium onboarding migration request form for EMEA, APAC, and education
Where do I find more information?
The January 2022 Document Cloud enablement session (sign-in required) provides information about current Acrobat migration offers, including the premium onboarding offer.
Reminder: Manage your subscriptions with the CSMB subscription manager
Not receiving invites to enablement eSeminars, or missing out on the latest news? The Global Sales Enablement team is happy to announce the new CSMB subscription manager, designed to help you keep track of your subscriptions and ensure you receive the information you need.
Subscribe to receive the latest news, eSeminar invites, and event information that interests you most and will support you in your role.
Manage your subscriptions now >
SALES TOOL SPOTLIGHT
UPCOMING EVENTS
CSMB: New process for switching contracts while keeping a single Admin Console
Adobe has a new process for switching from ETLA to VIP. This session walks you through the steps to complete a contract migration within an existing Admin Console, with members of the Buying Programs and Cloud Tech Provisioning and Administration teams presenting and answering questions.
Internal session
March 22—NA | EMEA | LATAM
Register >
Partner session
March 24—NA | EMEA | LATAM
Register >
RECENT EVENTS
Acrobat and Adobe Sign monthly enablement eSeminar—February 2022
Join Lisa Niday and team for this Acrobat and Adobe Sign monthly enablement eSeminar where we’ll cover key features for the first half of 2022.
Revisit the session > (sign-in required)
Creative Cloud for teams Pro Edition update
Creative Cloud for teams Pro Edition is an unparalleled offering in the Stock photography market which gives CC for teams users unlimited downloads of Adobe Stock standard images. After being live for over a year, we would like to share important updates such as the ideal way to pitch CC for teams Pro Edition, value propositions by persona, an overview of the competition, marketing campaign highlights, and the product roadmap.
Revisit the session > (sign-in required)
Professional sales skills training: Remote selling skills
This module is intended for anybody whose role requires them to engage with customers remotely. You will learn how to overcome the key challenges of remote selling by adopting a customer engagement system that teaches you how to best use the resources and channels available to you.
Revisit the session > (sign-in required)
Creative Cloud for teams update
Creative Cloud for teams is the fully integrated platform that fuels productivity across all creative needs, while enabling seamless collaboration. To get up to speed on CC for teams, in this session we will cover SMB opportunity, use cases and value proposition, new proof points from Forrester Study, case studies, and FY22 sales plays.
Revisit the session > (sign-in required)
Acrobat and Adobe Sign monthly enablement eSeminar—January 2022
Join Lisa Niday and team for this Acrobat and Adobe Sign monthly enablement eSeminar where we’ll cover sales training, new product releases and updates, latest assets, and Q&A.
Revisit the session > (sign-in required)
Adobe Creative Cloud Express launch and implications for teams and enterprise
Join us to learn more about the Creative Cloud Express launch and the implications for sellers and Adobe channel partners given that there are no sellable teams or enterprise SKUs for Creative Cloud Express. Learn the direct implications for channel partners and existing selling motions as well as broader Creative Cloud Express strategy for teams and enterprise.
Revisit the session > (sign-in required)
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