WHAT'S HAPPENING

Launch! Acrobat sales eLearning

The Adobe Acrobat sales eLearning course merges sales skills and product training so learners can enhance their knowledge and apply the Adobe Acrobat solution in SMB, midmarket, and channel sales. We have incorporated the latest Acrobat Pro release content in this eLearning to ensure sellers have everything they need to be successful when engaging with their customers.

This performance-based course places learners in real-world selling situations and challenges them to take the right actions to achieve successful selling outcomes. The final module enables learners to apply selling skills to make their scenario-based sales quota and earn awards in a fun and engaging game.

Learners completing the Adobe Acrobat sales eLearning will be able to:

• Identify the different Adobe Acrobat offerings
• Recognize the top Adobe Acrobat customer personas
• Evaluate opportunities based on BANT characteristics
• Ask deep discovery questions to identify customer pain points and challenges
• Use BCJ artifacts as and where applicable to capture and progress the sale
• Confirm customer needs and recommend value by building their own pitch
• Drive home the value of the solution by overcoming objections

Take the training now >

Reminder: Zero-touch administration capabilities launching on October 5 worldwide in all routes to market

Zero-touch administration is a set of capabilities that will help unlock viral adoption of Adobe products and services for SMB customers and increase revenue through license add-ons. 

Benefits for admins:

• Creative Cloud and Document Cloud software requests are aggregated in the Admin Console
• Admins gain a better understanding of user needs
• Greater efficiency in license assignment and enable rules for automation 

Here’s how it works: 

1. End users that have an existing Adobe business account will be able to request apps from within select surfaces (such as Creative Cloud Home).
2. Admins can then view and manage requests in the Admin Console manually or automate licensing by creating rules from the Admin Console.
3. New orders will be completed through the normal purchase workflow respective to their contract type. 

Visit the Zero-touch administration helpX page for more information.

Important: All Creative Cloud for teams admins were notified of this upcoming release via an email sent on August 18 and were informed of opt-out settings in the Admin Console. Once an admin has opted out, end users will no longer be able to request products via surfaces. Please encourage admins to remain opted in by reiterating the benefits of the improved workflow.

For a deep dive on this release, join the September Digital Media SMG monthely enablement session (sign up for invitations and event news), and stay tuned for more coverage in future newsletters. 

Timeline:

• September 20 & 22: Deep dive during monthly enablement session 
  
• October 5: Zero-touch administration general release

Reminder: The Adobe Acrobat sales playbook

The Global Sales Enablement team, along with an amazing team of partners, are excited to announce the launch of the Adobe Acrobat sales playbook for SMB, midmarket, and channel sales. This sales-ready resource is now live and available to all Adobe and partner sellers.

The Acrobat sales playbook is designed to help you deliver more value and an improved buying experience for your commercial and education customers, and increase your Acrobat sales. Specifically, the playbook will enable you to prepare for your customer engagements more easily and effectively by helping you:

• Target the right buyers
• Maintain a focus on customer business objectives
• Stand apart with a powerful visual conversation
• Offer prospects great proof points
• Address tough questions
• And win more Acrobat deals!

Open the Acrobat playbook >

Reminder: Adobe Express for enterprise SKUs removed from the September price lists

The September reseller price lists previously included a new offer: Adobe Express for enterprise. In order to better prepare our channel partners for the launch, we have removed this offer from the price list for September.

We are still excited to release Adobe Express HED in 2023 and will ensure you are well-prepared in advance with everything you need to succeed in selling this to our higher education customers.

If you have any questions, please reach out to the Adobe education team. 

SALES TOOL SPOTLIGHT
 

Upcoming events

eSEMINARS

Creative Cloud and Acrobat monthly enablement

Join Lisa Niday and team for our combined monthly enablement eSeminar where we cover both Creative Cloud and Document Cloud product updates, sales information, latest assets, and other important information.

September 20
North America | EMEA
Register >
 

PLAYBOOKS AND SALES GUIDES

Creative Cloud sales playbook training

Join us to learn how the Creative Cloud sales playbook enables you to engage in business value–aligned conversations and helps enhance the client experience by converting strategic brand messaging to sales tactics, questions, conversation paths, and visuals.

North America (commercial) >

North America (education) >
 

Sales guide introduction walkthrough

Discover the information you need throughout the sales cycle to successfully recommend the right Adobe products and features to a variety of customers. 

APAC >
 

SALES SKILLS

Business customer journey overview

Join us to learn the Business Customer Journey (BCJ) sales process tailored for SMB & midmarket. BCJ will help you put the customer at the center of our sales process and demonstrate value realization. 

APAC >
 

Overcoming objections

Join us to learn what causes objections and how to predict and prepare to respond to them. This module is intended for anybody who’s role requires them to sell Adobe products against competitive options.  

APAC >
 

See all upcoming and recent events > 
 

More good stuff

New hire learning paths

Get up to speed fast on your new job. These checklists guide you through the most important things to do and learn, and they help you track your progress along the way.
 

Calendar of events

Find out about upcoming events or check out resources and summaries of recent events. It's easy to browse by date or keyword.

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