In the news

Designed with our DMe GTM & Sales team in mind, In the News delivers the latest Adobe news, sales updates, valuable assets, and enablement events. Everything you need to be successful, when you need it and always available.

 

 

 

FEBRUARY 17, 2022 ISSUE

 

   

WHAT'S HAPPENING

 

Last chance extension! Premium onboarding migration offer

To assist customers in migrating from Acrobat perpetual to Acrobat DC for enterprise in the Value Incentive Plan (VIP), Adobe is extending the premium onboarding migration offer through June 3, 2022. Premium onboarding includes Admin Console setup, Single Sign-On (SSO) configuration and domain claims, directory integration services configuration, and more.

Who’s eligible?

This offer is available to commercial, education, and government CLP and TLP customers who migrate 200+ perpetual licenses (Americas) or 100+ perpetual licenses (EMEA, APAC, and education) to Acrobat DC for enterprise. This offer may be combined with other offers.

How do I get started?

  1. Download the flyer for your region, and share it with your customers:
  2. If a customer wants to take advantage of this migration offer, contact your Adobe channel account manager (CAM) in the Americas and APAC or your Adobe business manager in EMEA.

Where do I find more information?

The January 2022 Acrobat and Adobe Sign monthly enablement session (sign-in required) provides information about current Acrobat migration offers, including the premium onboarding offer.

 

Now available: Acrobat 2017 end of support campaign kit

Support for Adobe Acrobat 2017 (perpetual) is ending on June 6, 2022, so now’s the perfect time to reach out to your affected customers to discuss this change and walk them through the benefits of moving to Acrobat DC in the Value Incentive Plan (VIP). This campaign kit was designed to help accelerate demand and purchase of Acrobat DC through VIP for Acrobat 2017 customers whose support will end soon. Inside this kit, you will find:

  • Marketing assets—Email template and web banners to help with your marketing efforts.
  • Conversation guide—A guide to help facilitate conversations with IT customers about the business value of switching from Acrobat 2017 to Acrobat DC in VIP; it includes target customers, account planning and discovery, customer benefits, and objection handling.
  • Comparison chart—Detailed comparison chart that compares Acrobat DC to previous versions of Acrobat, including Acrobat 2017 (perpetual).
  • Sales email copy—Email copy to paste into your own one-on-one customer communications.
  • Setup help—Step-by-step guides and checklists to help migrate from serialized licensing to named user licensing in VIP for both teams and enterprise.

Localized kits will be available on Consumer & Business Connection by approximately the last week in February (or sooner) in the following languages: French, German, Spanish, Italian, LATAM Spanish, Brazilian Portuguese, Japanese, and Korean.

Download the Adobe Acrobat 2017 end of support kit (English; sign-in required).

Watch the Channel enablement eSeminar (January 20, 2022) (sign-in required).

 

Reminder: Perpetual Adobe Captivate (2019) discontinued

The perpetual versions of Adobe Captivate (2019) are being discontinued in the Cumulative Licensing Program (CLP) and the Transactional Licensing Program (TLP). The last order date for both initial purchase SKUs and renewal SKUs will be February 15, 2021. Customers who need to add or renew Captivate licenses should transition to the multiplatform subscription licenses that are available through the Value Incentive Plan (VIP).

Get more details on the perpetual discontinuation >

 

Reminder: Updates to Creative Cloud for enterprise VIP SKUs for InCopy, Substance 3D, and InCopy Pro Edition

As a reminder, new Creative Cloud for enterprise VIP SKUs for InCopy, Substance 3D, and InCopy Pro Edition without Creative Cloud Express have been created. These SKUs will replace the existing SKUs on the price lists, and the current SKUs will move to three-year-commit price lists for existing customers. If new customers want Creative Cloud Express, please sell them Creative Cloud for enterprise All Apps or flagship Creative Cloud for enterprise single apps, such as Photoshop, which include Creative Cloud Express.

From a customer experience perspective, nothing will change. All Creative Cloud Express admins were informed last year that Creative Cloud Express will be removed from InCopy, Substance 3D, and InCopy Pro Edition SKUs. Existing customers will remain on the Creative Cloud for enterprise VIP SKUs with InCopy until renewal when they will renew on the new SKUs without Creative Cloud Express.

 

Reminder: Manage your subscriptions with the CSMB subscription manager

Not receiving invites to enablement eSeminars, or missing out on the latest news? The Global Sales Enablement team is happy to announce the new CSMB subscription manager, designed to help you keep track of your subscriptions and ensure you receive the information you need.

Subscribe to receive the latest news, eSeminar invites, and event information that interests you most and will support you in your role.

Manage your subscriptions now >

 

 

SALES TOOL SPOTLIGHT
 

 

 

UPCOMING EVENTS

Acrobat and Adobe Sign monthly enablement eSeminar—February 2022

Join Lisa Niday and team for this Acrobat and Adobe Sign monthly enablement eSeminar where we’ll cover key features for the first half of 2022.

Session 1
February 22—NA | EMEA | LATAM internal session
Register >

Session 2
February 23—APAC | Japan internal session
Register >

Session 3
February 24—NA | EMEA | LATAM partner session
Register >

Session 4
February 25—APAC | Japan partner session
Register >


RECENT EVENTS

Creative Cloud for teams Pro Edition update 

Creative Cloud for teams Pro Edition is an unparalleled offering in the Stock photography market which gives CC for teams users unlimited downloads of Adobe Stock standard images. After being live for over a year, we would like to share important updates such as the ideal way to pitch CC for teams Pro Edition, value propositions by persona, an overview of the competition, marketing campaign highlights, and the product roadmap.

Revisit the session > (sign-in required)

Professional sales skills training: Remote selling skills

This module is intended for anybody whose role requires them to engage with customers remotely. You will learn how to overcome the key challenges of remote selling by adopting a customer engagement system that teaches you how to best use the resources and channels available to you.

Revisit the session > (sign-in required)

Creative Cloud for teams update 

Creative Cloud for teams is the fully integrated platform that fuels productivity across all creative needs, while enabling seamless collaboration. To get up to speed on CC for teams, in this session we will cover SMB opportunity, use cases and value proposition, new proof points from Forrester Study, case studies, and FY22 sales plays.

Revisit the session > (sign-in required)
 

Acrobat and Adobe Sign monthly enablement eSeminar—January 2022

Join Lisa Niday and team for this Acrobat and Adobe Sign monthly enablement eSeminar where we’ll cover sales training, new product releases and updates, latest assets, and Q&A.

Revisit the session > (sign-in required)
 

Adobe Creative Cloud Express launch and implications for teams and enterprise

Join us to learn more about the Creative Cloud Express launch and the implications for sellers and Adobe channel partners given that there are no sellable teams or enterprise SKUs for Creative Cloud Express. Learn the direct implications for channel partners and existing selling motions as well as broader Creative Cloud Express strategy for teams and enterprise.

Revisit the session > (sign-in required)

 

 

MORE GOOD STUFF

Adobe Sign eLearning

Get an overview of customer challenges with paper processes, and learn how Adobe Sign solves them. 
 

Calendar of events

Find out about upcoming events or check out resources and summaries of recent events. It's easy to browse by date or keyword.

 

 

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