In the news

Designed with our DMe GTM & Sales team in mind, In the News delivers the latest Adobe news, sales updates, valuable assets, and enablement events. Everything you need to be successful, when you need it and always available.

 

 

 

SEPTEMBER 7, 2023 ISSUE

 

   

WHAT'S HAPPENING

 

Adobe VIP ordering top tips for account managers


We have created a document to address recent trending questions from channel partners and Adobe channel account managers about common VIP ordering situations. Please refer to these best practices to ensure that your VIP orders are processed quickly and correctly.

Topics include:

  • Renewing VIP licenses
  • New vs. renewal SKUs
  • Purchase authorizations
  • Quotes and monthly proration

For additional information on VIP program rules, see the VIP program guide.

Download the tips >

 

Reminder: Adobe Field Connection—Back and better than ever!


Remember me? Adobe Field Connection is an easy-to-use, engaging mobile app that quickly connects you to the latest Adobe sales news, product resources, and events so you can stay informed, support your customer conversations, and close deals.

Adobe Field Connection will send push notifications to you throughout the quarter, letting you know that the latest and greatest sales content is ready for you. This amazing app has many perks:

  • Easy to use: Get relevant, real-time information directly in the app.
  • No outdated content: You only see what’s currently hot for sellers.
  • Latest sales-focused content: Swiftly locate sales skills content, product launch and release assets, and sales initiative information.
  • Relevant sales resources: See recently posted or highly rated information, resurfacing content to refresh skills and assist with hitting in quarter targets.
  • Registration for enablement events in one place: Easily find and register for events on the spot.
  • Media library: Hear from experts on current sales priorities, and get quick access to content to help you hone your sales skills and product knowledge.
  • Sharing: Share resources and assets with other users and customers directly within the app.
  • Push notifications: Find out automatically when the latest and greatest sales content is ready for you, so you don’t have to search for it.
  • Pro tips: Helping you to get the most out of the app.
  • And much more!
  • We’ve pulled everything together so it’s available in real time, at your fingertips.
  • Download and start using Adobe Field Connection today!

        

 

 

TRENDING SALES TOOLS

Check out the top five downloads this week:  

 

 

Upcoming events

eSEMINARS

Creative Cloud fall release (NA | EMEA | LATAM)

Join us for an overview of all the Creative Cloud updates for this year’s fall release.  We have lots of exciting updates and releases to share so please prioritize this session.

Register > (sign-in required)


Creative Cloud and Document Cloud monthly enablement eSeminar—September 2023 (NA | EMEA | LATAM)

Join Lisa Niday and team for our combined monthly enablement eSeminar where we cover both Document Cloud and Creative Cloud product updates, sales information, latest assets, and other important information. 

Register > (sign-in required)
 

NEW HIRE

New hire meet and greet

Meet your sales enablement trainer to get a walkthrough of all the sales tools and the training available to you as a part of your onboarding and continuous enablement at Adobe.

APAC (excluding China and Korea) > (sign-in required)
 

SALES GUIDES

Sales guide introduction walkthrough

Join us for a walkthrough session of the Adobe Sales Guides available on Consumer & Business Connection. Discover the information you need throughout the sales cycle to successfully recommend the right Adobe products and features to a variety of customers. This include industry and department specific information to help you understand what different types of customers' needs and how Adobe products can benefit them. 

Korea > (sign-in required)
 

SALES SKILLS

Business Customer Journey

Join us to learn the Business Customer Journey (BCJ) sales process tailored for SMB & Midmarket. BCJ will help you put the customer at the center of our sales process and demonstrate value realization. 

Korea > (sign-in required)
 

Professional skills: Selling against competition

Join us to learn how to identify and assess competitive threats, as well as how to plan actions to overcome these to win business. This module is intended for anybody who’s role requires them to sell Adobe products against competitive options.

APAC >  (sign-in required)
 

Professional skills: Selling value

Join us to learn how to uncover what customers value and how to build a story around those values. This workshop will cover the components of the perception of value, how to identify what customers value, and how to connect customer values to the product solution.

APAC > (sign-in required)

China > (sign-in required)
 

Professional skills: Selling against competition

​Join us to learn how to identify and assess competitive threats, as well as how to plan actions to overcome these to win business. This module is intended for anybody who’s role requires them to sell Adobe products against competitive options.  

APAC > (sign-in required)


Professional skills: Principles of negotiation

In this module, you will learn the stages of negotiation and the psychology of the customer's decision process, how to conduct discovery, and how to conduct conversations that achieve win-win outcomes through multiple communication channels.  

China > (sign-in required)

 

Good stuff

Hands-on product sessions

Get your hands on Adobe products and solutions and get confident when talking to customers about them. Learn the basics of our flagship products, including Acrobat Pro, Creative Cloud, Adobe Stock, Adobe Express, and Substance 3D.

Start learning  > (for Adobe employees; sign-in required)

Start learning  > (for Adobe vendors and call centers; sign-in required)

 

Calendar of events

Find out about upcoming events or check out resources and summaries of recent events. It's easy to browse by date or keyword.

See all events >

 

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