WHAT'S HAPPENING 

Upcoming changes for the VIP & VIP Marketplace programs taking place on May 31, 2025

The following notification summarizes the actions that will take place on May 31, 2025, as we complete the sunset of the Value Incentive Plan (VIP) buying program for the commercial market segment. These changes apply worldwide, excluding China and restricted countries.   

May 31, 2025:

The following changes will take place on May 31, 2025 for all VIP commercial segment customers worldwide including pre-approved cohorts that had previously been given an extended migration deadline in some regions. 

• Adobe will no longer support new or renewal orders in the VIP buying program for any commercial segment customers.  
• These previously pre-approved cohorts include VIP commercial 3-year commit customers, global customers purchasing from worldwide resellers, and customers with exception-based high-volume discount pricing.  
  
• 3-year commit partner pricing will be honored in VIP Marketplace for customers with active VIP 3-year commit agreements; however, no new or renewal orders will be accepted in VIP after May 31, 2025. 
• Channel partners are expected to complete migration of all VIP commercial segment customers to VIP Marketplace by this date. 
• For clarity, no VIP commercial orders will be accepted after May 31, 2025.  
  

Additional resources:

• The VIP Sunset FAQ provides additional information on impacts to your customers, where to go for support, next steps, and additional resources. 
• The Adobe Blog provides a customer-facing statement that you can share with your VIP members. 
• The VIP Marketplace sales and administration guide is a comprehensive resource for direct partners and distributor authorized resellers (DARs) to help position, sell, and administer customer licenses through VIP Marketplace. 
• The links to the VIP sunset partner enablement series provide recordings of previous partner enablement sessions (search for “VIP sunset”).

We appreciate your continued partnership and support during this transition. If you have any questions or need further assistance, please do not hesitate to reach out to your Adobe Channel Account Manager or Adobe authorized distributor. We are here to help you navigate this change and ensure a successful transition to VIP Marketplace. 

TLP sunset on May 31, 2025

As a reminder, The TLP buying program will be sunset on May 31, 2025, effective worldwide in all market segments.

Remaining TLP customers may migrate to VIP Marketplace for all future license purchases. If you have any questions on migrating TLP customers to VIP Marketplace, please reach out to your Adobe authorized distributor or channel account manager. 

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