WHAT'S HAPPENING 

Acrobat Pro Plus: Offer name change & availability

In December 2024, Adobe presented Acrobat Pro Plus, a new offer launching in January 2025 combining Acrobat Pro and Acrobat AI Assistant into one offer. Since then, a decision has been made to change the name of Acrobat Pro Plus to Acrobat Premium. This name change applies to both teams and enterprise offers. Adobe will continue with the release of Acrobat Pro Plus for enterprise on January 6, 2025. However, Acrobat Pro Plus for teams has been removed from the VIP Marketplace and VIP price lists until a new release date is established.

What this means:

Enterprise offers:

• The January 2025 price lists reflect the name Acrobat Pro Plus for enterprise. Customers placing orders for enterprise offers can begin ordering these offers starting on January 6, 2025.
• These offers will be available in VIP Marketplace for commercial & government and in VIP for government only. There is no commercial offer in VIP due to the program sunset.
• New February price lists have been published reflecting the name change to Acrobat Premium for enterprise. This will be the same offer with just the branding updated, so any customers who place orders in January with the old name will see the new branding reflected automatically. 

Teams offers:

• The release date for Acrobat Premium for teams is still pending and will be announced when available. Customers who wish to order the teams product can order the existing Acrobat Pro for teams offer and AI Assistant as an add-on for the time being.
• Once Acrobat Premium for teams is available, customers can either add Acrobat Premium for teams licenses or upgrade their current Acrobat Pro licenses at renewal to Acrobat Premium for teams.

Acrobat Pro High Growth Offers now available

Acrobat Pro High Growth Offers (HGOs) are now available in VIP Marketplace to accelerate seat expansion for customers with 250 or fewer Acrobat seats. With HGOs, customers can save as they expand their Acrobat Pro footprint. These offers are available to existing Acrobat customers in the VIP, VIP Marketplace, TLP, and CLP Buying Programs. (Only new-to-VIP customers with an Acrobat footprint in TLP/CLP are eligible.) 

The offers are available both at renewal and mid-term for 3-year commit (3YC) contracts only; any subsequent Acrobat Pro purchases within the 3YC will qualify for the HGO discounts. High Growth Offers do not renew when customers recommit to a new 3YC.  

For more information, refer to the Sales Enablement Deck or reach out to your distributor or Adobe Channel Account Manager. 

Reminder: Updated VIP Commercial Sunset FAQ Now Available

As previously announced, the following components of the VIP Buying Program for the commercial segment have been discontinued effective December 2, 2024. These changes apply worldwide, excluding China and restricted countries.  

• Adobe no longer supports new VIP commercial contract creation. Partners are expected to process any new commercial contract creation in VIP Marketplace.  

• New product launches/new offers (including promotions) are no longer supported in VIP and will be made available for partners only in VIP Marketplace.  

• Adobe no longer supports Linked Membership enrollments for VIP commercial customers. Partners are expected to migrate customers to VIP Marketplace and utilize the new Linked Membership capabilities on the marketplace platform. (Additions or removals of affiliates from existing VIP Linked Memberships are still supported, so long as the affiliates in question have not yet migrated to VIP Marketplace.)  

Resources: Please reference these additional resources:  

• Updated November 25, 2024: The VIP Sunset FAQ provides additional information on impacts to your customers, where to go for support, next steps, and additional resources. 

• The Adobe Blog provides a customer-facing statement that you can share with your VIP members. 

• The VIP Marketplace sales and administration guide is a comprehensive resource for direct partners and distributor authorized resellers (DARs) to help position, sell, and administer customer licenses through VIP Marketplace. 

• The links to the VIP sunset partner enablement series provide recordings of previous partner enablement sessions. (Search for “VIP sunset”) 

We appreciate your continued partnership and support during this transition. If you have any questions or need further assistance, please do not hesitate to reach out to your Adobe Channel Account Manager or Adobe authorized distributor. We are here to help you navigate this change and ensure a successful transition to VIP Marketplace.

Reminder: VIP Marketplace Returns Exception Policy

As previously announced, the new VIP Marketplace Returns Exception policy and process, with corresponding RMA fee structure, is now in effect as of December 2, 2024. Partners can get the new Exception Return Form from their Channel Account Manager.

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