WHAT'S HAPPENING 

VIP Marketplace API update to display list of recently deployed licenses 

VIP Marketplace direct partners can now make an API call to display a list of customers and licenses that have been deployed by customer admins via the Admin Console in the previous seven days. This update enables partners to reach out to customers about outstanding payments due for recently deployed licenses. See the API documentation or contact your Adobe technical representative for information on the required API update.

Learn all about Artificial Intelligence (AI) in Adobe's creative toolset by completing the Creative Productivity Sales eLearning

Take your Creative Productivity conversations to the next level with the new Creative Productivity sales eLearning!

This eLearning course is designed to equip you with the skills to engage in confident conversations with your customers on how Artificial Intelligence (AI) in Adobe's creative toolset will significantly improve their creative workflow.   

This interactive learning experience utilizes innovative elements to create an engaging and immersive environment. In the final module, you'll put your selling skills to the test in a challenging and rewarding scenario-based game, where you can achieve your sales quota and earn exciting rewards.  

We've carefully sequenced the modules in this course to create a layered learning experience. Each layer builds upon the last, helping you gain a deeper understanding of the topic and skills covered in this eLearning.

The course reflects the latest advancements in Adobe Creative Cloud offerings, ensuring you stay ahead of the curve and are well-equipped to address your customers' evolving needs with AI-powered content creation to improve creative workflow and efficiency. 

 Through targeted activities, real-world scenarios, and actionable insights, you’ll be empowered to adopt the behaviors essential for achieving sales success and fostering long-term customer relationships.

Once completed, learners will be able to:

• Identify how to position AI, which enhances creativity and efficiency in design and multimedia projects.
• Define the Creative Productivity sales plays and how to leverage them with customers.
• Discover the power of integrating Artificial Intelligence (AI) into Creative Productivity tools.
• Recognize the top Creative Productivity customer personas and use cases.
• Evaluate opportunities based on true business objectives. 
• Ask deep discovery questions to identify customer pain points and challenges. 
• Confirm customer needs and recommend value by building their own pitch. 
• Resolve and handle concerns, objections, and resistance. 

Take the eLearning now

Reminder: Update on Firefly Generative Credit Add-on plan SKUs (VIP/VIP MP

The Generative Credit Add-on plan SKUs are published on the VIP and VIP Marketplace price lists in anticipation of enforcement of generative credits later in 2024. Although these SKUs are on the price lists, there is no need for customers to purchase these plans for Teams or Enterprise customers until enforcement of generative credits begins for their plans. Attempts to place orders using these SKUs will result in an error. Additional communication will be provided when enforcement of generative credits for Teams and Enterprise plans is scheduled to begin.

Reminder: Change to distributor requirements for authorizing VIP Marketplace government and education resellers

In response to partner feedback received since the launch of government and education support in VIP Marketplace, Adobe will not require distributors to authorize resellers for the government and education market segments. This includes all training, compliance review, and risk management activities for authorization to resell government and education offerings previously communicated as distributor responsibilities. Adobe will continue to authorize VIP Marketplace resellers for government and education through the Adobe Partner Connection (APC) program.

Distributors will be responsible for:

1. confirming the current authorization status with Adobe of any distributor- authorized reseller who wishes to sell to government and/or education customers, and
2. applying the appropriate market segment designation/s to the reseller’s account in the distributor’s marketplace to enable government and/or education transactions.

For additional information, see the VIP Marketplace sales and administration guide:

• For resellers
• For distributors

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