In the news

Designed with our DMe GTM & Sales team in mind, In the News delivers the latest Adobe news, sales updates, valuable assets, and enablement events. Everything you need to be successful, when you need it and always available.

 

 

 

July 26, 2024 ISSUE

 

   

WHAT'S HAPPENING

 

Corporate Sales Resource page on CBC has updates!

Take charge of our customer conversations!

Need the latest pitch deck for Express? Looking for a great customer success story for Creative Cloud? Want to leverage an Adobe on Adobe use case for Document Cloud? Need that CRISP dashboard now!?! Just want the CC FAQ? 

  • Discover the newest internal facing job aide and most used dashboards
  • Customer facing content for DMe, updated in real time
  • Content posted based on sales requests

Visit the Corporate Sales Resource page now

 

Creative Cloud for enterprise Edition 4 VIP Pricing Date Change

There has been a change in VIP release dates and instructions for Creative Cloud for enterprise Edition 4 (Edition 4) due to an ordering issue. Please see below for change details in blue. VIP Marketplace is not impacted.

VIP Dates:

  • June 4, 2024: Creative Cloud Edition 3 live (no change from prior announcements).
  • June 4, 2024: Edition 4 rebrand and offer functionality live, but partners continue to access old pricing (pool C SKUs).
  • July 10, 2024: Edition 4 new pricing is effective (pool D SKUs).

Pricing & Quoting Instructions – VIP

  • Edition 4
    • To place orders between now and July 9, please continue to use the old SKUs (pool C*) and pricing which are available on the June 2024 price lists. Customer quotes expected to close on or before July 9 should use the old SKUs and pricing. Contact your Adobe Account Manager if you need assistance.
    • To place orders from July 10 on, use the new SKUs (pool D*) and pricing which are available on the July price list (published June 1). Customer quotes for deals expected to close on or after July 10 must use the new pricing.
  • Edition 3: Use the effective pricelist in place (July pricelist, published June 1).

*See how to identify pool C & D below:

Part Number
65310110BA01C12

Product Family
Creative Cloud All Apps - Edition 4 for enterprise

Product Type
Subscription New

---

Part Number
65310110BA01D12

Product Family
Creative Cloud All Apps - Edition 4 for enterprise

Product Type
Subscription New

Learn more about the Edition 4 updates here, and don’t hesitate to reach out to your CAM with questions. 

**This guidance does not apply to China or ANZ.  Work with your CAM’s and/or sales leader for the correct information.  For the rest of APAC, your pools/guidance may differ, please work with your CAM’s and/or sales leader for the correct information.

 

 

Reseller Console reminder regarding VIP commercial sunset

Effective June 28, 2024, a new banner is being displayed on the “Customers” page in the Reseller Console reminding resellers of the upcoming VIP commercial sunset in early 2025. The banner is localized and displayed to all resellers in all regions, excluding those in restricted countries. The banner directs resellers to the Adobe blog or the VIP Marketplace sales and administration guide for additional information on the VIP sunset and VIP Marketplace. 

 

Reminder: VIP Marketplace API update to display list of recently deployed licenses

VIP Marketplace direct partners can now make an API call to display a list of customers and licenses that have been deployed by customer admins via the Admin Console in the previous seven days. This update enables partners to reach out to customers about outstanding payments due for recently deployed licenses. See the API documentation or contact your Adobe technical representative for information on the required API update.

 

Reminder: Learn all about Artificial Intelligence (AI) in Adobe's creative toolset by completing the Creative Productivity Sales eLearning

Take your Creative Productivity conversations to the next level with the new Creative Productivity sales eLearning!

This eLearning course is designed to equip you with the skills to engage in confident conversations with your customers on how Artificial Intelligence (AI) in Adobe's creative toolset will significantly improve their creative workflow. 

This interactive learning experience utilizes innovative elements to create an engaging and immersive environment. In the final module, you'll put your selling skills to the test in a challenging and rewarding scenario-based game, where you can achieve your sales quota and earn exciting rewards.  

We've carefully sequenced the modules in this course to create a layered learning experience. Each layer builds upon the last, helping you gain a deeper understanding of the topic and skills covered in this eLearning.

The course reflects the latest advancements in Adobe Creative Cloud offerings, ensuring you stay ahead of the curve and are well-equipped to address your customers' evolving needs with AI-powered content creation to improve creative workflow and efficiency. 

 Through targeted activities, real-world scenarios, and actionable insights, you’ll be empowered to adopt the behaviors essential for achieving sales success and fostering long-term customer relationships.

Once completed, learners will be able to:

  • Identify how to position AI, which enhances creativity and efficiency in design and multimedia projects.
  • Define the Creative Productivity sales plays and how to leverage them with customers.
  • Discover the power of integrating Artificial Intelligence (AI) into Creative Productivity tools.
  • Recognize the top Creative Productivity customer personas and use cases.
  • Evaluate opportunities based on true business objectives. 
  • Ask deep discovery questions to identify customer pain points and challenges. 
  • Confirm customer needs and recommend value by building their own pitch. 
  • Resolve and handle concerns, objections, and resistance. 

Take the eLearning now

 

Reminder: Update on Firefly Generative Credit Add-on plan SKUs (VIP/VIP MP

The Generative Credit Add-on plan SKUs are published on the VIP and VIP Marketplace price lists in anticipation of enforcement of generative credits later in 2024. Although these SKUs are on the price lists, there is no need for customers to purchase these plans for Teams or Enterprise customers until enforcement of generative credits begins for their plans. Attempts to place orders using these SKUs will result in an error. Additional communication will be provided when enforcement of generative credits for Teams and Enterprise plans is scheduled to begin.

 

 

TRENDING SALES TOOLS

Check out the top five downloads this week:  

  • FOR PARTNERS
  • Learn how to create an opportunity, update it, and close it successfully within the Adobe deal registration program.

  • pdf   1.33 MB   Last updated: 05/24/2023


 

 

Upcoming events

Good stuff

Hands-on product sessions

Get your hands on Adobe products and solutions and get confident when talking to customers about them. Learn the basics of our flagship products, including Acrobat Pro, Creative Cloud, Adobe Stock, Adobe Express, and Substance 3D.

Start learning  > (for Adobe employees; sign-in required)

Start learning  > (for Adobe vendors and call centers; sign-in required)

 

Calendar of events

Find out about upcoming events or check out resources and summaries of recent events. It's easy to browse by date or keyword.

See all events >

 

Newsletter archive

Searching...
Searching...