In the news
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JUNE 16, 2021 ISSUE
WHAT'S HAPPENING
Extended! Premium onboarding migration offer for Acrobat DC
To assist customers in migrating from perpetual to Acrobat DC for enterprise in VIP, the premium onboarding migration offer has been extended through September 3, 2021. Premium onboarding includes Admin Console set up, Single Sign-On (SSO) configuration and domain claims, directory integration services configuration, and more.
Who’s eligible?
This offer is available to commercial, education, and government CLP and TLP customers who migrate 200+ perpetual licenses (Americas) or 100+ perpetual licenses (EMEA, APAC, and education) to Acrobat DC for enterprise. This offer may be combined with other offers.
How do I get started?
- Download the flyer for your region, and share it with your customers:
• Premium onboarding migration offer flyer for Americas
• Premium onboarding migration offer flyer for EMEA, APAC, and education - If a customer wants to take advantage of this migration offer, download the onboarding request form for your region. (Note: Partners have been asked to work with their Adobe CAM in the Americas and APAC and their Adobe Business Manager in EMEA to start the onboarding process.)
• Premium onboarding migration request form for Americas
• Premium onboarding migration request form for EMEA, APAC, and education
Where do I find more information?
The May 2021 partner enablement eSeminar provided detailed information about the premium onboarding migration offer.
Admin Console—New messaging capabilities added to increase admin awareness and promote new products
To better surface Adobe products and expansion opportunities to admins, marketing banners will now appear in the Admin Console. This is exciting news, as your customers will see messages encouraging them to add seats to their existing products as well as explore new products.
Some examples of banners that will appear in the Admin Console are:
- Seat license expansion
- New products like Creative Cloud Pro Edition and Substance 3D
- Upgrades from single apps to All Apps
This is a great opportunity to help ensure that your customers are optimizing their subscriptions with the products and licenses that best serve their needs.
Reminder: Spark and Premiere Rush Single Apps end of sale for new teams and enterprise customers
Adobe will no longer be selling Spark or Premiere Rush Single App plans to new teams or enterprise customers starting June 14, 2021. Please renew existing Spark customers to the Premiere Rush Single App plan, which includes access to Spark, at no additional cost.
Download a short guide to assist your contract admins with next steps (sign-in required).
What do I need to know?
- Spark, Rush, and Rush Pro Edition Single App plans for teams and enterprise will no longer be available from the published price lists after June 14, 2021.
- Spark and Rush will become a bundle of apps with more functionality that will be included in All Apps and most other Single App plans—with no price increase. Stay tuned for more details.
- InCopy and Substance will have Spark removed at existing customers’ next renewal.
What can I sell to renewing customers?
- If customers who had previously purchased the Spark Single App plan want to place add-on or renewal orders, you can sell them the Premiere Rush Single App plan for the most equivalent value (for the same price as the Spark Single App plan). Get instructions on how to place the order for Premiere Rush via the unpublished pricelist.
- If customers who had previously purchased the Premiere Rush Single App or Premiere Rush Pro Edition plan wish to continue, they will be able to do so. Get instructions on how to place the order for Premiere Rush via the unpublished pricelist.
What do I sell if a new customer wants Spark as a new contract on or after June 14?
- A new customer is defined here as any customer who did not previously purchase the Spark Single App plan.
- Customers can purchase any Creative Cloud Single App (except for InCopy and Substance) or Creative Cloud All Apps to get the full Spark value, at no additional cost.
What changes have been made to the VIP price lists?
- Spark Single App for teams and enterprise plans will be removed from the price lists—meaning no customers will be able to renew or buy net new Spark Single App licenses.
- Premiere Rush and Premiere Rush Pro Edition Single App plans for teams and enterprise have been moved to the 3YC and unpublished price lists—meaning you can sell these unpublished SKUs only to customers who had previously purchased these plans and need an add-on or renewal order.
What would happen to the end user’s product experience once the contract is renewed from Spark Single App to Rush Single App?
- If end users are on Spark today, their experiences won’t be impacted if the contract is changed from the Spark Single App plan to Premiere Rush Single App plan (or another Creative Cloud Single App or All Apps plan with Spark entitlements).
- End users will still be able to access their projects in Spark. The product experience will remain the same.
Will Spark be removed from other plans?
- The Spark entitlement will be removed from InCopy Single App for teams and enterprise plans that renew on or after June 15, 2021.
- The Spark entitlement will be removed from Substance enterprise plans that renew on or after June 23, 2021.
Reminder: New 5 tips to work from anywhere with Acrobat DC webinar kit for resellers
To help drive Acrobat DC sales, Adobe has developed the resources resellers need to host their own five-part customer webinar series on their own schedule. Now Adobe partners can showcase the benefits of Acrobat DC to perpetual customers who haven’t yet migrated as well as to new Acrobat customers and even to active subscription customers who aren’t yet taking advantage of all the time-saving features in Acrobat DC.
New kit now available
The newest topic kit—the second in the series—is called “5 tips to work from anywhere with Acrobat DC,” and it is now available in English, with localized versions coming soon. This session focuses on how Adobe Acrobat DC enables teams to be more efficient and productive—whether they’re working in the office or remotely. It provides everything resellers need to promote and host this webinar and follow up with customers afterward, including:
- Pre-webinar invitations, web banners, and social media content to drive attendance.
- Resources to run the webinar such as a script, presentation deck, video demo, and FAQ.
- Post-webinar call script and thank you emails to follow up with customers afterward.
Download the kit > (sign-in required)
Don’t miss out
Encourage partners to check the Acrobat DC Assets page often to ensure they don’t miss a topic. A new session kit will be released each month through August.
SALES TOOL SPOTLIGHT
Build and grow your Adobe Sign deals with tips and resources specific to each deal, at every step of the customer journey.
Accelerate deal velocity, increase deal value, and build momentum in your pipeline with just-in-time insight and messaging for sellers.
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The Adobe Creative Cloud for teams pitch preparation deck is designed to enable sellers to recommend the truest value of Creative Cloud for teams.
UPCOMING EVENTS
Refresher: Creative Cloud contract switching
Join the CC SMB contract switching second session to learn about upcoming CC for teams and enterprise value (company control of assets), implications on the contract switching process, and a review of switching contract scenarios, changes in process, and asks for resellers and Adobe SMB sellers.
Session 1
June 22—NA | EMEA | LATAM
Register >
Session 2
June 23—APAC | Japan
Register >
RECENT EVENTS
Substance 3D launch
Join us to learn more about the launch of Substance 3D. We’ll be introducing the scope of this initiative, which includes key milestones and value proposition, migration experience updates, and details of the launch.
Revisit the session > (sign-in required)
Acrobat and Adobe Sign monthly enablement eSeminar—May 2021
Join Lisa Niday and team for this Acrobat and Adobe Sign monthly enablement eSeminar where we’ll cover sales training, new product releases and updates, latest assets and other important information.
Revisit the session > (sign-in required)
Acrobat and Adobe Sign monthly enablement eSeminar—April 2021
Join Lisa Niday and team for this Acrobat and Adobe Sign monthly enablement eSeminar where we cover sales training, new product releases and updates, latest assets, and other important information.
Revisit NA | EMEA | LATAM session > (sign-in required)
Revisit APAC | Japan session > (sign-in required)
CC for teams pilot of company control of assets (aka Type 2e)
Join us to learn more about the Creative Cloud for teams pilot of company control of assets (aka Type 2e). We’ll introduce the scope of this initiative, which includes key milestones and value proposition, migration experience for admins and end users, and details about the pilot rollout.
Revisit the session > (sign-in required)
Acrobat and Adobe Sign monthly enablement eSeminar—March 2021
Join Lisa Niday and team for this Acrobat and Adobe Sign monthly enablement eSeminar where we cover sales training, new product releases and updates, the latest assets, and other important information.
Enablement briefing: Creative Cloud for teams Pro Edition launch
Attend this session to learn more about CC for teams Pro Edition, including the First Year Free offer and pricing. migrating users from CC for teams to CC for teams Pro Edition, outbound marketing activities, and sales enablement materials.
Acrobat and Adobe Sign monthly enablement eSeminar—February 2021
Join Lisa Niday and team for this Acrobat and Adobe Sign monthly enablement eSeminar where we cover sales training, new product releases and updates, the latest assets, and other important information.
Revisit the session > (sign-in required)
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