In the news
Designed with our DMe GTM & Sales team in mind, In the News delivers the latest Adobe news, sales updates, valuable assets, and enablement events. Everything you need to be successful, when you need it and always available.
JULY 29, 2021 ISSUE
WHAT'S HAPPENING
New! Acrobat DC for Education channel toolkit + migration messaging
To help drive Acrobat DC sales in education, Adobe has developed resources to demonstrate the value of an Acrobat subscription and support migration from perpetual to subscription. Help education customers save 50% when they migrate 10+ licenses of Acrobat perpetual to Acrobat Pro DC or purchase 100+ new licenses of Acrobat Pro DC.
Get the latest kit
This new channel toolkit and migration sub-kit focus on messaging Acrobat DC for the education customer (K–12 and higher education). The kit includes collateral to support conversations with customers, including:
- Sales conversation guide
- Offers overview for education migration
- Channel copy for emails and social
- DC vs. 2020 comparison chart
Don’t miss out
Check the Acrobat DC Assets page often to ensure you don’t miss new toolkits and materials.
Reminder: Now available! Acrobat DC webinar kit 3 for resellers—Boost team collaboration
To help drive Acrobat DC sales, Adobe has developed the resources resellers need to host their own five-part customer webinar series on their own schedule. Now Adobe partners can showcase the benefits of Acrobat DC to perpetual customers who haven’t yet migrated as well as to new Acrobat customers and even to active subscription customers who aren’t yet taking advantage of all the powerful, time-saving features in Acrobat DC.
Share the latest kit
The newest webinar kit—the third in the series—is called “Boost team collaboration with Acrobat DC,” and it is now available in English, with localized versions coming soon. This session focuses on how Adobe Acrobat DC gives teams the tools they need to collaborate more quickly and efficiently—whether they’re working from home or in the office. Resellers can show customers how to keep projects moving by sharing files online and working together from a single digital copy, increase efficiency by collaborating on PDF files directly in Microsoft Teams, accelerate reviews by sending PDFs to multiple reviewers and collecting feedback in one place, and more.
Give resellers everything they need to promote and host this webinar and connect with customers afterward, including:
- Pre-webinar invitations, web banners, and social media content to drive attendance.
- Resources to run the webinar such as a script, presentation deck, video demo, and FAQ.
- Post-webinar call script and thank you emails to follow up with customers afterward.
Download the kit > (sign-in required)
Don’t miss out
Encourage partners to check the Acrobat DC Assets page often to ensure they don’t miss a topic. A new session kit will be released each month through August.
Reminder: New Adobe Sign eLearning for Adobe internal and resellers
We know that selling Adobe Sign is very different from selling other Adobe products, such as Adobe Creative Cloud. To help you in your current and future customer interactions, we’re happy to announce a new Adobe Sign eLearning module for Adobe internal and resellers.
This 90-minute interactive eLearning is aligned to the Adobe Sign sales playbook and sales methodology and will provide you with the baseline knowledge of how to sell Adobe Sign through a sales conversation.
Start the Adobe Sign eLearning > (sign-in required)
SALES TOOL SPOTLIGHT
Available assets include customer collateral, presentations, and sales tools.
a
Available assets include sales tools, documents to share with customers, enablement assets, and more.
Build and grow your Adobe Sign deals with tips and resources specific to each deal, at every step of the customer journey.
UPCOMING EVENTS
Company control of assets (type 2e): General availability and migration
Join us to learn more about the general availability (for new customers) and migration (of existing customers) to company control of assets (type 2e) for Creative Cloud for teams. In this session, we share key milestones, value proposition, new customer experience, migration experience for admins and end users, and more key information.
Session 1
August 5—NA | EMEA | LATAM internal & partner
Register >
Session 2
August 6—APAC | Japan internal & partner
Register >
Acrobat and Adobe Sign monthly enablement eSeminar—August 2021
Join Lisa Niday and team for this Acrobat and Adobe Sign monthly enablement eSeminar where we’ll cover sales training, new product releases and updates, latest assets and other important information.
Session 1
August 17—NA | EMEA | LATAM internal session only
Register >
Session 2
August 18—APAC | Japan internal session only
Register >
Session 3
August 19—NA | EMEA | LATAM partner session
Register >
Session 4
August 20—APAC | Japan partner session
Register >
RECENT EVENTS
Acrobat and Adobe Sign monthly enablement eSeminar—July 2021
Join Lisa Niday and team for this Acrobat and Adobe Sign monthly enablement eSeminar where we cover sales training, new product releases and updates, the latest assets, and other important information.
Revisit the internal session > (sign-in required)
Revisit the partner session > (sign-in required)
Refresher: Creative Cloud contract switching
Join the CC SMB contract switching second session to learn about upcoming CC for teams and enterprise value (company control of assets), implications on the contract switching process, and a review of switching contract scenarios, changes in process, and asks for resellers and Adobe SMB sellers.
Revisit this session > (sign-in required)
Substance 3D launch
Join us to learn more about the launch of Substance 3D. We’ll be introducing the scope of this initiative, which includes key milestones and value proposition, migration experience updates, and details of the launch.
Revisit the session > (sign-in required)
Acrobat and Adobe Sign monthly enablement eSeminar—May 2021
Join Lisa Niday and team for this Acrobat and Adobe Sign monthly enablement eSeminar where we’ll cover sales training, new product releases and updates, latest assets and other important information.
Revisit the session > (sign-in required)
Acrobat and Adobe Sign monthly enablement eSeminar—April 2021
Join Lisa Niday and team for this Acrobat and Adobe Sign monthly enablement eSeminar where we cover sales training, new product releases and updates, latest assets, and other important information.
Revisit NA | EMEA | LATAM session > (sign-in required)
Revisit APAC | Japan session > (sign-in required)
CC for teams pilot of company control of assets (aka Type 2e)
Join us to learn more about the Creative Cloud for teams pilot of company control of assets (aka Type 2e). We’ll introduce the scope of this initiative, which includes key milestones and value proposition, migration experience for admins and end users, and details about the pilot rollout.
Revisit the session > (sign-in required)
MORE GOOD STUFF
Adobe Sign eLearning
Get an overview of customer challenges with paper processes, and learn how Adobe Sign solves them.
Calendar of events
Find out about upcoming events or check out resources and summaries of recent events. It's easy to browse by date or keyword.
NEWSLETTER ARCHIVE