Key points

• Key programs to help customers and partners include: 1) Extended VIP renewal grace period; 2) Extended payment terms for direct partners; 3) ETLA license charge changes; 4) Free student in-home access to CC; and 5) Free PDF and Adobe Connect services.
• Consumer & Business Connection launched the COVID-19 Resources page for partners. Here you can find the links to all the latest offers, news, and information as well as value conversation guides to help you support your customers.
• Included on the COVID-19 resources page are guides to support new customer conversations. Topics range from helping customers get the most benefit from the Adobe software they own today, to getting the most productivity from virtual teams and how new products will benefit their growth objectives in the new norm. As a starter, as more and more people are forced to transition to remote work, Adobe is taking steps to help our customers and communities stay productive.
  
• Join the Adobe Partner Community Hub, a forum for asking real-time questions and getting the latest updates. Access it today to get the information you need.
• Adobe launched COVID-19 response content on Adobe.com.

Customer and partner programs

Adobe is implementing the following programs to enable customers and partners to be successful during these challenging times:

• Extended VIP renewal grace period: For Creative Cloud and Document Cloud for teams and enterprise customers in our Value Incentive Plan (VIP), we’re extending the renewal grace period from 30 to 60 days. See the FAQ for more information. (You must be signed in as an Adobe employee or partner to access this content.) 
  • Any customer with a VIP agreement with a VIP Anniversary Date between March 18 and June 30, 2020 is eligible for a 30-day extension of their renewal grace period.
  • The 30-day extension will be applied automatically to all qualifying VIP agreements.
  • This offer is being extended worldwide in all market segments (commercial, education, and government).
• Extended partner payment terms: In addition, we’re extending payment terms from net-30 to net-60 days for all transactions placed by May 31, 2020 for all APC partners who have a direct purchasing relationship with Adobe.
• ETLA license charge changes: For Creative Cloud and Document Cloud enterprise term license agreement (ETLA) customers, we will eliminate additional license charges for 60 days.
• Education: Students now have free, personal in-home access to Adobe Creative Cloud in place of their schools’ in-classroom licenses through May 31, 2020. Access program FAQ, sales enablement content, and information you can share with your customers on C&B Connection.
• Virtual gatherings & collaboration: To enable collaboration, Adobe is offering complimentary access to Adobe Connect for up to 25 users until July 1, 2020.
• Free PDF Services: We are making our web-based PDF services on Adobe.com free through May 31, 2020. We hope the ability to create and share documents will help customers.

What you can do

• Talk to your customers to learn what you can about what they need and how Adobe can support them.
• When speaking to customers, remember to lead with empathy and support our customers by listening to their needs to understand how we can help. In these times, it’s important to avoid capitalizing on the business opportunity as a sale, but rather lead a conversation that is focused on the relationship and how we can help.
• Check back on C&B Connection for more information on the latest program updates, training, and enablement offerings to support you.