What is Adobe Stock?
Adobe Stock provides designers and businesses with access to millions of high-quality, royalty-free creative assets—built right into their favorite Creative Cloud apps.
How to use this guide
This sales guide is loaded with information to help your discussions with business customers during any stage of the Adobe Stock sales cycle:
- Prepare to engage—Get invaluable insight into your customers, whether they are in the IT department or a creative lead.
- Perform broad and guided discovery—Ask questions that will help you learn more about the Adobe Stock features your customers care about most. Understanding their current pain points will help you hone in on what matters to users.
- Confirm—Based on what you’ve learned in the previous sections, confirm the Adobe Stock benefits that are most relevant to your customer.
- Recommend—Learn details about Adobe Stock offerings and the Value Incentive Plan (VIP), so you can recommend the plan that will best fit your customers' needs.
- Commit—Overcome any potential objections and close the sale.
- Renew—Move from making a sale to building a long-term relationship with your customer.
Key features of Adobe Stock
- Comprehensive marketplace—With 50,000+ fresh images added daily from 170,000+ contributors around the world, Adobe Stock offers the most diverse collection of local imagery.
- #1 creative platform in the world—Adobe Stock offers deep, native integration with Creative Cloud apps such as Adobe Photoshop, Illustrator, and InDesign—and there’s no need to install or manage plug-ins.
- Advanced search functionality—Adobe Stock uses Adobe Sensei machine learning technology to dramatically improve the relevance of your search results. You’ll find exactly what you need, faster than ever.
- Worry-free licensing and management—Creative Cloud for teams and Creative Cloud for enterprise administrators can easily add or remove members from Adobe Stock teams plans without worrying about shared login credentials or lost passwords.
- Trusted service provider—Adobe Stock is made by the same company that brings you Creative Cloud, so you can count on unmatched integration with the world’s best creative apps as well as unparalleled workflow efficiency.