WHAT'S HAPPENING 

Launching Adobe Substance 3D sales eLearning

Adobe Substance 3D is a powerful suite of software tools designed for 3D artists and designers to create, texture, and render high-quality 3D models and materials. This sales training for Substance 3D is focused on equipping you with the knowledge and skills required to effectively promote and sell Substance 3D to potential SMB, midmarket, and channel customers. Get experience in real-world selling situations and learn how to take the right actions to achieve successful selling outcomes. Then apply the selling skills you’ve learned to make your sales quota and earn awards in a fun and engaging game. 

 This course includes:

• Product awareness—Learn about Substance 3D capabilities, customer personas, and unique selling points compared to other 3D design tools in the market landscape.
• Identifying customer needs—Learn how to identify the verticals, industries, and customer personas that can benefit from Substance 3D and how to ask the right questions, listen actively, and gather information about customer requirements to effectively position Substance 3D as the right solution.
• Value-based selling—Practice articulating the value of Substance 3D to potential customers using a proven framework. Learn how to highlight Substance 3D benefits and connect them to the potential cost and time savings that customers can achieve with Substance 3D.
• Market landscape—Learn to effectively position Substance 3D as the superior choice compared to other 3D tools.
• Objection handling—Learn strategies for handling common objections or concerns that potential customers may have, and practice addressing objections, clarifying misconceptions, and providing compelling reasons for customers to choose Substance 3D over alternatives.
• Closing techniques—Learn how to apply the sales process from prospecting and lead generation to closing deals and successfully converting leads to customers.

Start the Substance 3D training today >

Announcing extended terms in VIP Marketplace

With the latest release on June 29, VIP Marketplace now has parity with the Value Incentive Plan (VIP) for the commercial segment. The latest release, which includes support for three-year commit, extended paid-upfront terms, and Adobe Stock credit packs, adds to the list of previously released features, including volume discounting, support for teams and enterprise offerings, and support for Adobe Acrobat Sign. Learn more about VIP Marketplace with the program guide, the new VIP Marketplace sales and administration guide, and the latest eSeminars on Consumer & Business Connection. 

To access recordings and decks from internal and partner eSeminars, log in to Consumer & Business Connection and search for “VIP Marketplace” on the calendar of events. 

TRENDING SALES TOOLS

Check out the top five downloads this week:

Upcoming events 

eSEMINAR

Creative Cloud and Document Cloud monthly enablement eSeminar—July 2023 (NA | EMEA | LATAM)

Join Lisa Niday and team for our combined monthly enablement eSeminar where we cover both Document Cloud and Creative Cloud product updates, sales information, latest assets, and other important information. 

North America | EMEA | LATAM > (sign in required)

PRODUCT VALUE HANDS-ON, SERIES 2

Illustrator, Adobe Stock, Substance 3D, and Acrobat Pro sessions

Join our upcoming second series of hands-on product value enablement sessions designed to empower you with comprehensive knowledge and practical skills in using the products you sell.

North America | APAC | EMEA | LATAM >

NEW HIRE

New hire meet and greet

Meet your sales enablement trainer to get a walkthrough of all the sales tools and the training available to you as a part of your onboarding and continuous enablement at Adobe.

North America | EMEA > (sign-in required)

SALES GUIDES

Acrobat sales playbook overview

Join us to learn how the Acrobat sales playbook enables you to engage in business value–aligned conversations and helps enhance the client experience by converting strategic brand messaging to sales tactics, questions, conversation paths, and visuals.

APAC > (sign-in required)
 

Sales guide introduction walkthrough

Join us for a walkthrough session of the Adobe Sales Guides available on Consumer & Business Connection. Discover the information you need throughout the sales cycle to successfully recommend the right Adobe products and features to a variety of customers. This include industry and department specific information to help you understand what different types of customers' needs and how Adobe products can benefit them. 

Korea > (sign-in required)

Sales playbook overview

Join us to learn how the Acrobat sales playbook enables you to engage in business value–aligned conversations and helps enhance the client experience by converting strategic brand messaging to sales tactics, questions, conversation paths and visuals.

Korea > (sign-in required)
 

SALES SKILLS

Professional skills: Sales storytelling

This module is intended for anybody who engages customers at any stage of the Business Customer Journey. Discover the science behind successful stories and learn how to translate pitches into stories that engage your customers and provoke them to action. 

APAC > (sign-in required)

Good stuff

Hands-on product sessions

Get your hands on Adobe products and solutions and get confident when talking to customers about them. Learn the basics of our flagship products, including Acrobat Pro, Creative Cloud, Adobe Stock, Adobe Express, and Substance 3D.

eSeminars

Find the latest eSeminars. Get caught up by watching replays and downloading the presentations. 
 

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