WHAT'S HAPPENING 

We need your help! Participate in the Acrobat Pro seller survey.

We are asking all partners and sellers to share feedback and let Adobe know how your customers are responding to the new all-in-one Adobe Acrobat Pro. This is your opportunity to impact the business.

WHAT: The survey is a new tool to help understand customers reaction to the new Adobe Acrobat Pro.

WHO: We’re asking all sellers to complete the survey after each customer engagement.

WHEN: English and localized versions of the survey are live now.

WHY: Data and insights from the survey will inform business decisions and enable Adobe to support your ability to sell as we continue to rollout of the new Adobe Acrobat Pro.

ACTION: Bookmark www.acrobatprosellersurvey.com and begin taking the survey.

LWS updated with multi-factor authentication

 
When signing in, if you are presented with options to select a Personal or Company/School Account, select the Company/School Account and follow the prompts to log in. Note that if you select the Personal Account option, you will be returned to the login screen and prompted to select the Company/School Account. 

If you have any issues, please contact the Adobe Partner Connection HelpDesk.

Pricing changes for FrameMaker, RoboHelp, and Adobe Technical Communication Suite effective November 1

Effective November 1, 2022, partners will see an increase in the VIP & VIP Marketplace commercial and VIP government partner pricing for FrameMaker for enterprise and teams, RoboHelp Office for enterprise and teams, and Adobe Technical Communication Suite for enterprise and teams. There is no change to education pricing for these products.

In addition, the following perpetual products will be discontinued from TLP and CLP as of November 1, 2022: FrameMaker 2017, FrameMaker Server 2017, and RoboHelp 2019. See the November price lists and the blog for additional information on price changes.

Delay in first order date for Stock enterprise credit packs

 
Stock enterprise credit packs are currently published on the October VIP price lists with a first order date (FOD) of October 1, 2022. Due to an unforeseen delay, the SKUs will not be orderable on October 1 as planned. We will communicate the new FOD as soon as it is confirmed. In the interim, please avoid placing any orders using the new SKUs until a follow-up communication is sent confirming all issues have been resolved and the SKUs are set to active.

Reminder: Acrobat sales eLearning launch

The Adobe Acrobat sales eLearning course merges sales skills and product training so learners can enhance their knowledge and apply the Adobe Acrobat solution in SMB, midmarket, and channel sales. We have incorporated the latest Acrobat Pro release content in this eLearning to ensure sellers have everything they need to be successful when engaging with their customers.

This performance-based course places learners in real-world selling situations and challenges them to take the right actions to achieve successful selling outcomes. The final module enables learners to apply selling skills to make their scenario-based sales quota and earn awards in a fun and engaging game.

Learners completing the Adobe Acrobat sales eLearning will be able to:

• Identify the different Adobe Acrobat offerings
• Recognize the top Adobe Acrobat customer personas
• Evaluate opportunities based on BANT characteristics
• Ask deep discovery questions to identify customer pain points and challenges
• Use BCJ artifacts as and where applicable to capture and progress the sale
• Confirm customer needs and recommend value by building their own pitch
• Drive home the value of the solution by overcoming objections

Take the training now >

Reminder: Zero-touch administration capabilities launching on October 5 worldwide in all routes to market

Zero-touch administration is a set of capabilities that will help unlock viral adoption of Adobe products and services for SMB customers and increase revenue through license add-ons. 

Benefits for admins:

• Creative Cloud and Document Cloud software requests are aggregated in the Admin Console
• Admins gain a better understanding of user needs
• Greater efficiency in license assignment and enable rules for automation 

Here’s how it works: 

1. End users that have an existing Adobe business account will be able to request apps from within select surfaces (such as Creative Cloud Home).
2. Admins can then view and manage requests in the Admin Console manually or automate licensing by creating rules from the Admin Console.
3. New orders will be completed through the normal purchase workflow respective to their contract type. 

Visit the Zero-touch administration helpX page for more information.

Important: All Creative Cloud for teams admins were notified of this upcoming release via an email sent on August 18 and were informed of opt-out settings in the Admin Console. Once an admin has opted out, end users will no longer be able to request products via surfaces. Please encourage admins to remain opted in by reiterating the benefits of the improved workflow.

For a deep dive on this release, join the September Digital Media SMG monthely enablement session (sign up for invitations and event news), and stay tuned for more coverage in future newsletters. 

Timeline:

• August 18: Pre-launch announcement to admins
• September 20 & 22: Deep dive during monthly enablement session 
• October 5: Zero-touch administration general release

SALES TOOL SPOTLIGHT
 

Adobe Substance 3D demo and value proposition eLearning

 
This training covers a basic product demo of the four Substance 3D apps (Sampler, Designer, Painter, and Stager) to showcase their key features and functionalities along with the value messaging for customers.

Upcoming events

eSEMINARS

Creative Cloud and Adobe Express in education

Join us to learn how Adobe Creative Cloud and the new Adobe Express deliver everything schools and students need to develop essential creative and soft skills.

October 11
North America | EMEA
Register >
 

PLAYBOOKS AND SALES GUIDES

Acrobat Sign sales playbook training

Join us to learn how the Acrobat Sign sales playbook delivers insights by converting strategic brand messaging into actual tactics, questions, conversation paths, and visuals that help sales reps create opportunities and win Acrobat Sign business.

North America >

NEW HIRE

New hire meet and greet

Meet your sales enablement trainer to get a walkthrough of all the sales tools and the training available to you as a part of your onboarding and continuous enablement at Adobe.

North America >

APAC >

SALES SKILLS

Overcoming objections

Join us to learn what causes objections and how to predict and prepare to respond to them. This module is intended for anybody who’s role requires them to sell Adobe products against competitive options.  

North America >

Value selling

This session is intended for anybody whose role requires them to sell Adobe products against competitive options. In this session, we focus on the perception of value, uncovering customer value, and selling value by using a story.

EMEA >
 

Selling against the competition

Join us to learn how to identify and assess competitive threats, as well as how to plan actions to overcome these to win business. This module is intended for anybody who’s role requires them to sell Adobe products against competitive options.

APAC >
 

See all upcoming and recent events > 

MORE GOOD STUFF

New hire eLearning paths

Get up to speed fast on your new job. These checklists guide you through the most important things to do and learn, and they help you track your progress along the way.
 

eSeminars

Find the latest eSeminars. Get caught up by watching replays and downloading the presentations. 
 

NEWSLETTER ARCHIVE