In the news
Delivering the latest enablement news, information, and tools you need, when you need it.
JULY 14, 2022 ISSUE
WHAT'S HAPPENING
NEW! Creative Cloud sales eLearning
This Creative Cloud sales eLearning course merges sales and product training so learners can build on their previous knowledge and apply the Creative Cloud solution by leveraging the BCJ sales process for SMB, midmarket, and channel sales. This performance-based course places learners in real-world selling situations and challenges them to take the right actions to achieve successful selling outcomes. The final module pulls everything together and serves as an assessment for learners to check their understanding of the key concepts and behaviors in the course.
Learners completing the Creative Cloud sales eLearning will be able to:
- Identify the different Creative Cloud offerings, including upsell and cross-sell opportunities for Substance 3D and Adobe Stock
- Identify the top seven Creative Cloud customer personas
- Ask open-ended questions to identify customer pain points and challenges
- Complete the mutual success plan to move the sale forward
- Confirm customer needs and recommend value
- Drive home the value of the solution
- Build a plan to close the sale
- Overcome customer objections
Reminder: The Adobe Creative Cloud sales playbook
The Global Sales Enablement team, along with an amazing team of partners, are excited to announce the launch of the Adobe Creative Cloud sales playbook for SMB, midmarket, and channel sales. This sales-ready resource is now live and available to all Adobe and partner sellers.
The Creative Cloud sales playbook is designed to help you deliver more value and an improved buying experience for your commercial and education customers, and increase your Creative Cloud sales. Specifically, the playbook will enable you to prepare for your customer engagements more easily and effectively by helping you:
- Target the right buyers
- Maintain a focus on customer business objectives
- Stand apart with a powerful visual conversation
- Offer prospects great proof points
- Address tough questions
- And win more Creative Cloud deals!
We will also be offering Creative Cloud sales-focused training sessions as part of this playbook rollout. Watch the calendar of events and future versions of In the News for more about this upcoming training.
Open the Creative Cloud playbook >
SALES TOOL SPOTLIGHT
Upcoming events
eSEMINARS
Document Cloud monthly enablement for July 2022
Join us for the July monthly enablement session where we be covering additional content on the new Acrobat Pro release.
North America | EMEA | LATAM >
Adobe VIP buying program updates and refresher enablement
Join this session to hear from the Adobe Buying Programs team on key updates related to the VIP buying program. This information will help you better understand important policies and workflows related to the program as well as set you up for success in leveraging enhancements planned for this year.
North America | EMEA | LATAM >
SALES SKILLS
Business customer journey overview
Join us to learn the Business Customer Journey (BCJ) sales process tailored for SMB & midmarket. BCJ will help you put the customer at the center of our sales process and demonstrate value realization.
Choose your region to register:
NEW HIRE
New hire meet and greet
Meet your sales enablement trainer to get a walkthrough of all the sales tools and the training available to you as a part of your onboarding and continuous enablement at Adobe.
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PLAYBOOKS AND SALES GUIDES
Sales guide introduction walkthrough
Discover the information you need throughout the sales cycle to successfully recommend the right Adobe products and features to a variety of customers.
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SALES SKILLS
Overcoming objections
Join us to learn what causes objections and how to predict and prepare to respond to them. This module is intended for anybody who’s role requires them to sell Adobe products against competitive options.
Principles of negotiation (two-session series)
Join us to learn the stages of negotiation and the psychology of the customer's decision process, how to conduct discovery, and how to conduct conversations that achieve win-win outcomes through multiple communication channels.
See all upcoming and recent events >
MORE GOOD STUFF
New hire eLearning paths
Get up to speed fast on your new job. These checklists guide you through the most important things to do and learn, and they help you track your progress along the way.
eSeminars
Find the latest eSeminars. Get caught up by watching replays and downloading the presentations.
NEWSLETTER ARCHIVE