In the news
Delivering the latest enablement news, information, and tools you need, when you need it.
JUNE 23, 2022 ISSUE
WHAT'S HAPPENING
Launched! The Adobe Creative Cloud sales playbook
The Global Sales Enablement team, along with an amazing team of partners, are excited to announce the launch of the Adobe Creative Cloud sales playbook for SMB, midmarket, and channel sales. This sales-ready resource is now live and available to all Adobe and partner sellers.
The Creative Cloud sales playbook is designed to help you deliver more value and an improved buying experience for your commercial and education customers, and increase your Creative Cloud sales. Specifically, the playbook will enable you to prepare for your customer engagements more easily and effectively by helping you:
- Target the right buyers
- Maintain a focus on customer business objectives
- Stand apart with a powerful visual conversation
- Offer prospects great proof points
- Address tough questions
- And win more Creative Cloud deals!
We will also be offering Creative Cloud sales-focused training sessions as part of this playbook rollout. Watch the calendar of events and future versions of In the News for more about this upcoming training.
Open the Creative Cloud playbook >
SALES TOOL SPOTLIGHT
Upcoming events
SALES SKILLS
Business customer journey overview
Join us to learn the Business Customer Journey (BCJ) sales process tailored for SMB & Midmarket. BCJ will help you put the customer at the center of our sales process and demonstrate value realization.
Choose your region to register:
NEW HIRE
New hire meet and greet
Meet your sales enablement trainer to get a walkthrough of all the sales tools and the training available to you as a part of your onboarding and continuous enablement at Adobe.
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PLAYBOOKS AND SALES GUIDES
Sales guide introduction walkthrough
Discover the information you need throughout the sales cycle to successfully recommend the right Adobe products and features to a variety of customers.
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SALES SKILLS
Creating customer champions
This module is intended for sales roles working with new or existing customers. You will learn the importance and benefits of developing customer champions, how to identify the ideal person, and how to develop and maintain the relationship so that you benefit from their insights and knowledge of the customer's business.
Selling against the competition
Join us to learn how to identify and assess competitive threats, as well as how to plan actions to overcome these to win business. This module is intended for anybody who’s role requires them to sell Adobe products against competitive options.
See all upcoming and recent events >
MORE GOOD STUFF
New hire eLearning paths
Get up to speed fast on your new job. These checklists guide you through the most important things to do and learn, and they help you track your progress along the way.
eSeminars
Find the latest eSeminars. Get caught up by watching replays and downloading the presentations.
NEWSLETTER ARCHIVE