December 5, 2019

In the news

Designed with our DMe GTM & Sales team in mind, In the News delivers the latest Adobe news, sales updates, valuable assets, and enablement events. Everything you need to be successful, when you need it and always available.

DECEMBER 5, 2019 ISSUE

WHAT'S HAPPENING

Adobe Stock Credit Packs for education customers

Adobe Stock Credit Packs can now be sold to education customers. However, please note the following when selling Adobe Stock to the education market:

In VIP, currently only Stock for teams products are available—subscriptions and credit packs. Team subscriptions must be assigned to a user to be activated, while credit packs do not require activation after purchase. In both cases, the entitlement is automatically shared with all users of the organization.

Because the Adobe Stock site contains images that are not appropriate for children under the age of 18, and there is no way to disable Adobe Stock for just those users, sales people should be cautious when selling Adobe Stock to education customers that may have minors as end users.

The auto-sharing of Adobe Stock for teams products is expected and intentional product behavior. Configurable access to using a Stock entitlement is available in Adobe Stock for enterprise.

Acrobat 2015 End of Support campaign kit

There is still a large base of customers who own Acrobat 2015 and have not migrated to Acrobat DC subscription yet.

Starting April 7, 2020, Adobe will no longer offer technical support or security updates for any edition of Adobe Acrobat 2015 or Adobe Reader 2015, as outlined in Adobe’s Support Lifecycle Policy. When product updates end, Acrobat 2015 may no longer be compatible with future Microsoft operating system releases or quarterly updates.

It’s important to let customers know about this critical change in Acrobat support. It also gives you an opportunity to reach out to these customers to migrate them to subscription before product support ends on April 7, 2020. And now is the perfect time to let them know that there are migration offers available—no matter their footprint—when they move from Acrobat 2015 to Acrobat DC via the Value Incentive Plan (VIP).

For more information, you can access the Acrobat 2015 End of Support campaign kit that is now available in UE on Consumer & Business Connection. (You must log in to access it.) The localized kits will be available in French, German, Spanish, Brazilian Portuguese, Italian, Turkish, Korean, Traditional Chinese, and Simplified Chinese in late December.

Contact your Adobe Channel Account manager for information on accessing customer lists, pricing, and SKUs.

Creative Cloud. Where creativity meets productivity.

The latest release of Creative Cloud for teams is here, and it’s packed with new apps and features designed to fuel creativity and help everyone work more efficiently.

Now your customers can explore new creative frontiers in augmented reality, painting and drawing, and more. Highlights include:

All-new Adobe Aero, for viewing, building and sharing interactive AR experiences
Photoshop on iPad and cloud documents to take creativity to new places
All-new Adobe Fresco for natural drawing and painting on iPad and Windows devices
Simplified object selection, enhanced Transform Warp, and more in Photoshop
Simplified vector paths, peak performance, and faster rendering of Drop Shadows, Gaussian Blurs, and more in Illustrator
Reverse spell check, variable fonts, and SVG import support in InDesign
Panorama fill edges, in-app tutorials, and contextual help in
Lightroom
And much more

Learn more about what's new >

New assets available

Get overviews to share with your customers, marketing assets such as channcel copy and an email template, conversation guides for the newest apps, product demo videos, and more.

Download the new Creative Cloud assets >

MAX briefing

Learn more about what was annnounced at MAX, including the asset plan and localization schedule, customer marketing and communication plan, and sales positioning to help you make the most of this exciting release.

Watch the eSeminar >

Don't forget to sign in

IMPORTANT: Sign in to C&B Connection with your COMPANY ID to access internal content

C&B Connection is your home for DMe GTM & Sales content, including news, enablement, training, events, assets, and more.

To access employee-only content, such as internal sales tools and training, be sure to sign in with your Company ID, which will prompt you for your LDAP credentials. If you use an Adobe ID, you won’t be able to see any internal content.

COLLEAGUE CONNECTIONS

Meet Maria Febres-Cordero

Role: Sales Enablement Training Coordinator

Office location: Maidenhead, UK

Time at Adobe: 2 months or 10 weeks (for people with children)

Biggest achievement at Adobe: Winning the People’s Choice Award for “Why Adobe?” pitch at the EMEA sales training on my second week

Who’s your partner in crime: Andrea Palao and Maddy Moss

Advice you’d give to a new employee: There are frozen fruit bags in the freezer to make smoothies! On a more serious note, arrange introductory meetings with anyone and everyone (inside and outside your org) to get to know other areas of the business and connect with more people.

How about hobbies: Watching all the films—any and all suggestions welcome

What are you most proud of (work or personal life): Speaking four languages (although my French is rusty, so pardon my French)

Favorite quote: “Wherever you are in life is exactly where you need to be right now” (Mark Henson), so don’t fret and go with the flow.

Who/What inspires you: My mum has always been and always will be my inspiration. She found an opportunity to emigrate from Venezuela when things started to deteriorate so my brother and I could have better opportunities, so I’ll always be grateful for her.

UPCOMING EVENTS

VIP Marketplace—The newest way to sell Adobe products through the channel

Learn about the exciting FY20 initiative focused on enabling partners to sell Adobe products through their marketplaces. During this session, we will cover the key facts you’ll need to know about VIP Marketplace, including when your channel partners will be able to get integrated using our APIs, why this will help improve retention rates, and how this will unlock new business.

Session 1
December 11
8am (PT)
Register >

Session 2
December 11
7:30pm (PT)
Register >

RECENT EVENTS

Adobe MAX 2019: Creative Cloud new apps briefing

Get a review of what was announced at MAX this year, including exciting updates to Creative Cloud apps and services as well as brand-new apps Aero, Fresco, and Photoshop on iPad.

We share the asset plan and localization schedule, customer marketing and communication plan, and sales positioning to help you make the most of this exciting release to drive sales and retention.

Watch the session >

Acrobat DC October release enablement

Join us to learn about the new features in Acrobat DC in the October 15 release, as well as current migration offers.

Watch APAC session >

Watch NA | EMEA session >

SALES TOOL SPOTLIGHT

Product Power in Half an Hour

Take 30 minutes out of your day to learn something new, in five simple steps. Whether you are at a barbeque or speaking to customers, these short tutorials will give you an experience with our products that you can share in conversations.

Admin Console Sandbox for Value Incentive Plan (VIP)

The Admin Console is a single interface that gives admins one place to log in and manage their users and licenses. Use this sandbox to see what VIP admins will have access to, but keep in mind that demo accounts can have some limitations because engineering priority is placed on the production version. This specific sandbox has a mix of team and enterprise offerings, so you can see the different features (like provisioning by user group) side by side. If you wish to share this sandbox with a customer, please do so by sharing your screen and guiding them. But please don't share this link for independent use.

In the news