In the news
Designed with our DMe GTM & Sales team in mind, In the News delivers the latest Adobe news, sales updates, valuable assets, and enablement events. Everything you need to be successful, when you need it and always available.
OCTOBER 3, 2019 ISSUE
WHAT'S HAPPENING
Introducing Photoshop Elements 2020 & Premiere Elements 2020
It’s never been easier to make your photos and videos look amazing and turn them into treasured keepsakes. A new version of the Elements family of products is here.
Check out the Elements 2020 family >
New live Acrobat DC webinar on October 8
Invite your customers to attend the second Acrobat DC webinar in our series “Boost your IT efficiencies and workforce productivity." On October 8, Connor Maguire of Forrester Consulting will share insights on the positive impact Acrobat DC can have on your business. Forrester interviewed customers and found that organizations can experience a 277% return on investment with Acrobat DC. Customers who register will receive a copy of the new Forrester Total Economic Impact study for Acrobat DC.
This webinar series is ideal for IT managers in small- and medium-sized businesses that own previous versions of Acrobat perpetual, as well as prospects who could benefit from learning more about Acrobat DC.
You will find promo assets, including email templates, website banners, social assets, and a campaign execution guide in the Acrobat IT Webinar Series promo kit. Please help us get the word out to your Acrobat and Microsoft customers and prospects about this exciting and informative event. Register your customers today.
C&B Connection available in multiple languages
Did you know that Consumer & Business Connection is available in 10 languages? Simply click the region selector at the bottom left corner of any C&B Connection page to select a different language version of the site, complete with localized content and assets.

You can also search for assets in more than 20 languages from any language version of C&B Connection. Simply click the magnifying glass icon at the top right corner of any C&B Connection page and type a word or term into the search bar. The search results will default to the language version you are currently using. Simply click the Language filter to select other languages to filter your search.
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C&B Connection is your home for DMe GTM & Sales content, including news, enablement, training, events, assets, and more.
To access employee-only content, such as internal sales tools and training, be sure to sign in with your Company ID, which will prompt you for your LDAP credentials. If you use an Adobe ID, you won’t be able to see any internal content.
SALES SHOUT OUT
Adobe ANZ welcomes Santos to the VIP family
Reported by Brent Irwin, director of partner sales and SMB, ANZ
Sandra DiCamillo has done it again. It’s my great pleasure to welcome Santos to the rapidly growing VIP family after having placed an order for 700 Acrobat DC for enterprise seats this week.
Santos has a very interesting history when it comes to their past licencsing arrangement with Adobe. A number of years ago, they were on an ETLA. However due to the significant impact the mining downfall had, the business ultimately was forced to cut costs and anull the ETLA, only to reinstall all their old perpetual licences.
In June 2019, we re-engaged via our partner, Data#3 in Adelaide, and proposed going back to VIP with an option for 500, 700, or 1,000 Acrobat seats. The great news is that last year Sandra was also engaged with another mining company, Quadrant Energy, proposing a perpetual migration. During the course of our discussions with Santos, an acquisition was taking place for Quadrant, which added fuel to the fire resulting in a purchase of 700 Acrobat for enterprise licenses with room to grow in the future.
Sandra and team want to highly commend Sean Sounes from our reseller partner Data#3 in Adelaide for his knowledge on Adobe licensing and utmost professionalism while we were working collaboratively on this particular opportunity. Sandra and Sean have an excellent and trusting rapport, so much so that they are already working on the next giant deal.
Customer: Santos
Partner: Data#3 and Sean Sounes
Support team: Fruen Purnell, Reymond Chapman, and Stephanie Baartz-Bowman
COLLEAGUE CONNECTIONS
Meet Donghun Choi
Role: Distributor Account Manager
Office location: Seoul
Time at Adobe: 2 years
Biggest achievement at Adobe: Renewal rate improved from 72% to 82% in a year
Who’s your partner in crime: Jee yeon Kim (Renewal Specialist)
Advice you’d give to a new employee: Your brand matters
How about hobbies: Golf (not that I am good at it)
What are you most proud of (work or personal life): I recently bought my first house (only paid 20% though)
Favorite quote: “Insanity is doing the same thing over and over again and expecting different results.” — Albert Einstein
Who/What inspires you: Bad people inspire me to do good.
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UPCOMING EVENTS
Acrobat DC October release enablement
Join us to learn about the new features in Acrobat DC in the upcoming October 15 release, as well as current migration offers.
Session 1
October 8
7:30-8:30pm PT
Register >
Session 2
October 9
8:00–9:00am PT
Register >
RECENT EVENTS
Acrobat DC September enablement
September's enablement session covered TLP sub-100 seat offers for Acrobat DC and the education price changes for Acrobat DC as well as new offers.
SALES TOOL SPOTLIGHT
Why switch to Adobe Stock for teams
A two-page battlecard of Adobe Stock value propositions and competitor comparison.
Admin Console Sandbox for Value Incentive Plan (VIP)
The Admin Console is a single interface that gives admins one place to log in and manage their users and licenses. Use this sandbox to see what VIP admins will have access to, but keep in mind that demo accounts can have some limitations because engineering priority is placed on the production version. This specific sandbox has a mix of team and enterprise offerings, so you can see the different features (like provisioning by user group) side by side. If you wish to share this sandbox with a customer, please do so by sharing your screen and guiding them. But please don't share this link for independent use.
MORE GOOD STUFF
The Academy
Your one-stop place to get training and sales assets for everything from new hire onboarding to on-the-job learning.
Consumer & Business FY19 products and programs roadmap
Find out what's coming throughout the year for Adobe products and programs.
Calendar of events
Find out about upcoming events or check out resources and summaries of recent events. It's easy to browse by date or keyword.