In the news
Delivering the latest enablement news, information, and tools you need, when you need it.
MAY 4, 2023 ISSUE
WHAT'S HAPPENING
New! Acrobat for business sales conversation guide
The latest Acrobat for business sales conversation guide is now available. Use this conversation guide to have more productive and successful customer conversations.
Download the conversation guide > (sign-in is required).
Separately, the Acrobat sales guide is also available to lead you through each step of the sales process and help you provide the best customer experience and achieve the best sales results.
Access the Acrobat sales guide > (sign-in is required).
Reminder: Acrobat Pro full price effective enablement
Details about Acrobat Pro full price effective date were shared in the Creative Cloud and Document Cloud April 2023 enablement eSeminar held the week of April 17. If you missed the session or you’d like to revisit the information, you can access the recording and deck as well as the Adobe Acrobat Pro VIP FAQ (phase 2). (Sign-in is required.)
TRENDING SALES TOOLS
Check out the top five downloads this week:
Upcoming events
eSEMINARS
Acrobat and the competition
Please join us to see how Acrobat measures up to competitors’ products through live demos. And learn how to position Acrobat effectively.
North America | EMEA | LATAM >
Creative Cloud and Document Cloud monthly enablement eSeminar—May 2023
Join Lisa Niday and team for our combined monthly enablement eSeminar where we cover both Document Cloud and Creative Cloud product updates, sales information, latest assets, and other important information.
North America | EMEA | LATAM >
NEW HIRE
New hire meet and greet
Meet your sales enablement trainer to get a walkthrough of all the sales tools and the training available to you as a part of your onboarding and continuous enablement at Adobe.
North America | EMEA > (sign-in required)
APAC > (sign-in required)
China > (sign-in required)
PLAYBOOKS AND SALES GUIDES
Sales playbook workshop
Join this session for Q&A and application-based scenarios for the sales playbooks. Learn how to use the sales playbooks to help you better prepare to engage with your accounts.
North America > (sign-in required)
Acrobat sales playbook overview
Join us to learn how the Acrobat sales playbook enables you to engage in business value–aligned conversations and helps enhance the client experience by converting strategic brand messaging to sales tactics, questions, conversation paths, and visuals.
APAC > (sign-in required)
SALES SKILLS
Business Customer Journey
Join us to learn the Business Customer Journey (BCJ) sales process tailored for SMB & Midmarket. BCJ will help you put the customer at the center of our sales process and demonstrate value realization.
North America > (sign-in required)
Professional sales skills training: Principles of negotiation
In this module, you will learn the stages of negotiation and the psychology of the customer's decision process, how to conduct discovery, and how to conduct conversations that achieve win-win outcomes through multiple communication channels.
APAC > (sign-in required)
PRODUCTS
Adobe Stock & Creative Cloud Pro Edition value positioning
Join us for a refresh session of Adobe Stock and Creative Cloud Pro Edition value positioning.
EMEA > (sign-in required)
Good stuff
Acrobat sales guide
Build value for your customers with Adobe Acrobat. This guide leads you through each step of the sales process while helping you provide the best customer experience and achieve the best sales results.
eSeminars
Find the latest eSeminars. Get caught up by watching replays and downloading the presentations.
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