WHAT'S HAPPENING 

Adobe XD Single App end of sale for new customers

Adobe XD is no longer available for purchase as a Single App but will continue to be supported for existing users. Adobe XD will continue to be available as part of the Adobe Creative Cloud All Apps plan. We will continue to support existing Adobe XD customers.

Read the FAQ >

Updated information: Adobe system updates

As our business continues to grow, Adobe is in the process of making various technology updates intended to better support customers and partners long term. We apologize for any unintended experience or system issues that may have occurred during this time.

Please know that the Adobe executive team is fully invested in ensuring our customers and partners are well-supported, and that reported issues are treated with the highest priority. The Adobe support teams are optimizing their processes to address issues more quickly and efficiently and help minimize impact as much as possible.

We have been actively working to resolve these issues over the past few weeks and are monitoring cases daily. We expect to fully resolve these issues by early March. In addition to optimizing our processes to resolve cases more efficiently, we have also implemented enhanced scanning technology to proactively detect potential issues.

If you would like more details on any particular issue, please contact your Adobe channel account manager or authorized distributor. Adobe channel account managers are being provided with weekly status reports, and we will be providing updates directly to our partner community as needed.

You can direct customers to this Adobe Support post for more information.

Reminder: Updated Adobe Acrobat sales guide

The Acrobat sales guide is your comprehensive resource for mastering each step of the sales process—from preparation and discovery to recommendation, close, and renewal. It’s loaded with information and resources to help you:

• Understand target customers by learning about their responsibilities and challenges.

• Ask the right discovery questions so you can understand their needs.

• Make the best recommendation based on the information you have collected.

• Secure a commitment by effectively responding to questions and concerns.

• Provide a great experience for your customer and build a lasting relationship.

We have made significant updates to the Acrobat sales guide to help you build value for your customers and achieve the best sales results. New and improved content includes:

• Updated target personas, discovery questions, and benefits by persona that reflect the e-signature features that are now included in Acrobat Pro. 

• An updated discovery checklist to help you identify your customer’s needs and understand their current environment.

• The new mutual success plan template to help you work collaboratively with your customers to outline your path to close and your customers’ path to value realization.

• An updated competitive comparison and new competitive battlecards that show how Acrobat stacks up to its competitors.

• Updated responses to common objections to help you successfully answer your customers’ questions and address their concerns.

The updated Acrobat sales guide is now available on Adobe Consumer & Business Connection in English, French, German, Japanese, Italian, Spanish, LATAM Spanish, Korean, and Brazilian Portuguese.

SALES TOOL SPOTLIGHT
 

Upcoming events

eSEMINARS

Creative Cloud and Document Cloud monthly enablement session—March 2023

Join Lisa Niday and team for our combined monthly enablement eSeminar where we cover both Document Cloud and Creative Cloud product updates, sales information, latest assets, and other important information.

Register > (sign-in required)

ADOBE APPS

Product value hands-on sessions

Learn the basics of our flagship products, including Acrobat Pro, Creative Cloud, Adobe Stock, Adobe Express, and Substance 3D. In this series, you'll get hands-on experience with Adobe's products and solutions so you can be more confident when talking to clients about them. Sessions are offered in APAC & Japan, EMEA, North America, and LATAM.

Register > (sign-in required)

PLAYBOOKS AND SALES GUIDES

Acrobat sales playbook overview

Join us to learn how the Acrobat sales playbook enables you to engage in business value–aligned conversations and helps enhance the client experience by converting strategic brand messaging to sales tactics, questions, conversation paths, and visuals.

APAC > (sign-in required)

SALES SKILLS

Business customer journey overview

Join us to learn the Business Customer Journey (BCJ) sales process tailored for SMB & midmarket. BCJ will help you put the customer at the center of our sales process and demonstrate value realization. 

Choose your region to register:

APAC > (sign-in required)
 

Customer champions

This module is intended for sales roles working with new or existing customers.  You will learn the importance and benefits of developing customer champions, how to identify the ideal person, and how to develop and maintain the relationship so that you benefit from their insights and knowledge of the customer's business.

APAC > (sign-in required)

Good stuff

New hire eLearning paths

Get up to speed fast on your new job. These checklists guide you through the most important things to do and learn, and they help you track your progress along the way.
 

eSeminars

Find the latest eSeminars. Get caught up by watching replays and downloading the presentations. 
 

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