July 29, 2021

In the news

Delivering the latest enablement news, information, and tools you need, when you need it.

JULY 29, 2021 ISSUE

WHAT'S HAPPENING

New! Acrobat DC for Education channel toolkit + migration messaging

To help drive Acrobat DC sales in education, Adobe has developed resources to demonstrate the value of an Acrobat subscription and support migration from perpetual to subscription. Help education customers save 50% when they migrate 10+ licenses of Acrobat perpetual to Acrobat Pro DC or purchase 100+ new licenses of Acrobat Pro DC.

Get the latest kit

This new channel toolkit and migration sub-kit focus on messaging Acrobat DC for the education customer (K–12 and higher education). The kit includes collateral to support conversations with customers, including:

Sales conversation guide
Offers overview for education migration
Channel copy for emails and social
DC vs. 2020 comparison chart

Download the kit >

Don’t miss out

Check the Acrobat DC Assets page often to ensure you don’t miss new toolkits and materials.

Reminder: Now available! Acrobat DC webinar kit 3 for resellers—Boost team collaboration

To help drive Acrobat DC sales, Adobe has developed the resources you need to host your own five-part customer webinar series on your own schedule. Now you can showcase the benefits of Acrobat DC to perpetual customers who haven’t yet migrated as well as to new Acrobat customers and even to active subscription customers who aren’t yet taking advantage of all the powerful, time-saving features in Acrobat DC.

Get the latest kit
The newest webinar kit—the third in the series—is called “Boost team collaboration with Acrobat DC,” and it is now available in English, with localized versions coming soon. This session focuses on how Adobe Acrobat DC gives teams the tools they need to collaborate more quickly and efficiently—whether they’re working from home or in the office. Show customers how to keep projects moving by sharing files online and working together from a single digital copy, increase efficiency by collaborating on PDF files directly in Microsoft Teams, accelerate reviews by sending PDFs to multiple reviewers and collecting feedback in one place, and more.

Get everything you need to promote and host this webinar and connect with customers afterward, including:

Pre-webinar invitations, web banners, and social media content to drive attendance.
Resources to run the webinar such as a script, presentation deck, video demo, and FAQ.
Post-webinar call script and thank you emails to follow up with customers afterward.

Download the kit > (sign-in required)

Don’t miss out
Check the Acrobat DC Assets page often to ensure you don’t miss a topic. A new session kit will be released each month through August.

Reminder: New Adobe Sign eLearning for resellers

We know that selling Adobe Sign is very different from selling other Adobe products, such as Adobe Creative Cloud. To help you in your current and future customer interactions, we’re happy to announce a new Adobe Sign eLearning course.

This 90-minute interactive eLearning is aligned to the Adobe Sign sales playbooks and sales methodology. It provides you with the baseline knowledge of how to sell Adobe Sign through a sales conversation.

Start the Adobe Sign eLearning > (sign-in required)

What you can expect from this eLearning

Module 1: What is Adobe Sign

Learn how Adobe Sign can be the solution to every company’s signature needs. How is selling Adobe Sign different from selling other Adobe applications?

Module 2: Prepare to engage

Having a pre-call plan is essential to the sale of Adobe Sign, and this module provides best practices in how to get prepared and learn about the personas you will be speaking to.

Module 3: Discovery

This module provides tips on how your engagement strategy might change based on different sales plays and scenarios. Learn how to effectively discover your customers' needs, uncover their pain points, and qualify their budget, authority, need, and timing (BANT).

Module 4: Confirm

Before you move to the next stage of recommending a solution for your customer, learn how to confirm their needs and identify any gaps in the discovery that still need to be addressed.

Module 5: Recommend

Find the best way to recommend the solution definition and value to the customer. Create and customize your own sales pitches using our recommendation tool, and calculate the ROI for the customer. See how success stories can really make the difference.

Module 6: Commit

You can meet resistance at any stage in the sales process, so this module looks at the resistance wheel and how you can handle customer objections based on competitor, status quo and customers not wanting change.

Module 7: Grow and renew

The last module focuses on opportunities you have with your customer to grow their business. Renewal starts at the beginning of the customer relationship. Get tips on how you can engage with your customers to renew over 100% and win more business. The eLearning is completed with an assessment. A score of above 80% is required to pass this eLearning and contribute toward your Sign sales enablement accreditation.

SALES TOOL SPOTLIGHT

Substance 3D Collection assets

Available assets include customer collateral, presentations, and sales tools.

Creative Cloud for business Pro Edition assets

Available assets include sales tools, documents to share with customers, enablement assets, and more.

Adobe Sign deal builder

Build and grow your Adobe Sign deals with tips and resources specific to each deal, at every step of the customer journey.

UPCOMING EVENTS

Company control of assets (type 2e): General availability and migration

Join us to learn more about the general availability (for new customers) and migration (of existing customers) to company control of assets (type 2e) for Creative Cloud for teams. In this session, we share key milestones, value proposition, new customer experience, migration experience for admins and end users, and more key information.

Session 1
August 5—NA | EMEA | LATAM
Register >

Session 2
August 6—APAC | Japan
Register >

Acrobat and Adobe Sign monthly enablement eSeminar—August 2021

Join Lisa Niday and team for this Acrobat and Adobe Sign monthly enablement eSeminar where we’ll cover sales training, new product releases and updates, latest assets and other important information.

Session 1
August 19—NA | EMEA | LATAM
Register >

Session 2
August 20—APAC | Japan
Register >

RECENT EVENTS

Acrobat and Adobe Sign monthly enablement eSeminar—July 2021

Join Lisa Niday and team for this Acrobat and Adobe Sign monthly enablement eSeminar where we cover sales training, new product releases and updates, the latest assets, and other important information.

Revisit the partner session > (sign-in required)

Refresher: Creative Cloud contract switching

Join the CC SMB contract switching second session to learn about upcoming CC for teams and enterprise value (company control of assets), implications on the contract switching process, and a review of switching contract scenarios, changes in process, and asks for resellers and Adobe SMB sellers.

Revisit this session > (sign-in required)

Substance 3D launch

Join us to learn more about the launch of Substance 3D. We’ll be introducing the scope of this initiative, which includes key milestones and value proposition, migration experience updates, and details of the launch.

Revisit the session > (sign-in required)

Acrobat and Adobe Sign monthly enablement eSeminar—May 2021

Revisit the session > (sign-in required)

Enablement briefing: Creative Cloud contract switching changes

Join the CC SMB Contract Switching session to learn about upcoming CC for teams and CC for enterprise value (company control of assets) and implications on contract switching scenarios and process.

Revisit the session > (sign in required)

Acrobat and Adobe Sign monthly enablement eSeminar—April 2021

Join Lisa Niday and team for this Acrobat and Adobe Sign monthly enablement eSeminar where we cover sales training, new product releases and updates, latest assets, and other important information.

Revisit NA | EMEA | LATAM session > (sign-in required)

Revisit APAC | Japan session > (sign-in required)

CC for teams pilot of company control of assets (aka Type 2e)

Join us to learn more about the Creative Cloud for teams pilot of company control of assets (aka Type 2e). We’ll introduce the scope of this initiative, which includes key milestones and value proposition, migration experience for admins and end users, and details about the pilot rollout.

Revisit the session > (sign-in required)

Acrobat and Adobe Sign monthly enablement eSeminar—March 2021

Watch the session >

Download the deck >

Enablement briefing: Creative Cloud for teams Pro Edition launch

Attend this session to learn more about CC for teams Pro Edition, including the First Year Free offer and pricing. migrating users from CC for teams to CC for teams Pro Edition, outbound marketing activities, and sales enablement materials.

Watch the session >

Download the deck >