June 2, 2021

In the news

Delivering the latest enablement news, information, and tools you need, when you need it.

JUNE 2, 2021 ISSUE

WHAT'S HAPPENING

Update: Spark and Premiere Rush Single Apps end of sale for new teams and enterprise customers

Adobe will no longer sell Spark or Premiere Rush Single App plans to new teams and enterprise customers starting June 14, 2021. Please renew existing Spark customers to the Premiere Rush Single App plan, which includes access to Spark, at no additional cost.

Download a short guide to assist your contract admins with next steps (sign-in required).

What do I need to know?

Spark, Rush, and Rush Pro Edition Single App plans for teams and enterprise will no longer be available from the published price lists after June 14, 2021.
Spark and Rush will become a bundle of apps with more functionality that will be included in All Apps and Single App plans (except InCopy and Substance)—with no price increase. Stay tuned for more details.
InCopy and Substance will have Spark removed at existing customers’ next renewal.

What can I sell to renewing customers?

If customers who had previously purchased the Spark Single App plan want to place add-on or renewal orders, you can sell them the Premiere Rush Single App plan for the most equivalent value (for the same price as the Spark Single App plan). Contact your Adobe Channel Account Manager to place the order for the Rush Single App plan.
If customers who had previously purchased the Rush Single App or Rush Pro Edition Single App plan wish to continue, they will be able to do so. Contact your Adobe Channel Account Manager.

What do I sell if a new customer wants the Spark Single App plan as a new contract on or after June 14?

A new customer is defined here as any customer who did not previously purchase the Spark Single App plan.
Customers can purchase any Creative Cloud Single App (except for InCopy and Substance) or Creative Cloud All App to get the full Spark value at no additional cost.

What changes have been made to the VIP price lists?

The Spark Single App plan for teams and enterprise plans will be removed from the price lists—meaning no customers will be able to renew or buy net new Spark Single App licenses.
Premiere Rush and Premiere Rush Pro Edition Single App plans for teams and enterprise have been moved to the 3YC and unpublished price lists—meaning that you can sell these unpublished SKUs only to customers who had previously purchased these plans and need an add-on or renewal order.

What would happen to the end user’s product experience once the contract is renewed from Spark Single App to Premiere Rush Single App?

If end users are using the Spark Single App plan today, their experience won’t be impacted if the contract is changed from Spark Single App to Premiere Rush Single App (or another Creative Cloud Single App or All Apps plan with Spark entitlements).
End users will still be able to access their projects in Spark. The product experience will remain the same.

Will Spark be removed from other plans?

The Spark entitlement will be removed from InCopy Single App for teams and enterprise plans that renew on or after June 15, 2021.
The Spark entitlement will be removed from Substance enterprise plans that renew on or after June 23, 2021.

New Acrobat DC webinar kit: 5 tips to work from anywhere

To help drive Acrobat DC sales, Adobe has developed the resources you need to host your own five-part customer webinar series on your own schedule. Now you can showcase the benefits of Acrobat DC to perpetual customers who haven’t yet migrated as well as to new Acrobat customers and even to active subscription customers who aren’t yet taking advantage of all the time-saving features in Acrobat DC.

New kit now available
The newest topic kit—the second in the series—is called “5 tips to work from anywhere with Acrobat DC,” and it is now available in English, with localized versions coming soon. This session focuses on how Adobe Acrobat DC enables teams to be more efficient and productive—whether they’re working in the office or remotely. Get everything you need to promote and host this webinar and follow up with customers afterward, including:

Pre-webinar invitations, web banners, and social media content to drive attendance.
Resources to run the webinar such as a script, presentation deck, video demo, and FAQ.
Post-webinar call script and thank you emails to follow up with customers afterward.

Download the kit > (sign-in required)

Don’t miss out
Check the Acrobat DC Assets page often to ensure you don’t miss a topic. A new session kit will be released each month through August.

Reminder: ROI benefits of migrating to Acrobat DC campaign kit

Forrester Consulting recently found that Adobe Acrobat DC can deliver a 303% return on investment over three years by saving organizations time on employee and IT tasks and reducing material costs for things like paper and postage. This provides a great opportunity to help your customers understand how Acrobat DC helps organizations increase productivity, empower collaboration from anywhere, accelerate customer transactions, and reduce IT overhead and costs.

This easy-to-use kit provides the resources you need to communicate the time and cost savings Acrobat DC delivers, including:

Marketing assets to raise awareness about the ROI Acrobat DC delivers, including channel copy, email templates, web banners, and social media content.
Forrester Consulting’s “Cost Savings and Business Benefits Enabled by Migrating to Adobe Acrobat DC” spotlight, which summarizes the ROI benefits for SMB, along with the full Forrester report, “The Total Economic Impact of Adobe Document Cloud.”
Collateral to help customers who are considering migrating to Acrobat DC, including a solution brief, security white paper, and product comparison chart.
A conversation guide that provides four steps to get the most out of your calls to business customers and email copy to follow up afterward.
Migration guides and checklists for both teams and enterprise customers to help them easily transition from serialized licensing to subscription licensing through Adobe’s Value Incentive Plan (VIP) buying program.

The kit is now available in English. Localized versions will be available soon.

Download the kit today > (sign-in required)

SALES TOOL SPOTLIGHT

Creative Cloud sales guide

From preparation and discovery to recommendation, commitment, and renewal, the new Creative Cloud sales guide leads you through each step of the sales process to help you provide the best customer experience and achieve the best sales results.

Adobe Sign sales playbooks

Accelerate deal velocity, increase deal value, and build momentum in your pipeline with just-in-time insight and messaging for sellers.

UPCOMING EVENTS

Digital Media SMB: Substance 3D launch

Join us to learn more about the launch of Substance 3D. We’ll be introducing the scope of this initiative, which includes key milestones and value proposition, migration experience updates, and details of the launch..

Session 1
June 8—NA | EMEA | LATAM
Register >

Session 2
June 9—APAC | Japan
Register >

RECENT EVENTS

Acrobat and Adobe Sign monthly enablement eSeminar—May 2021

Join Lisa Niday and team for this Acrobat and Adobe Sign monthly enablement eSeminar where we’ll cover sales training, new product releases and updates, latest assets and other important information.

Revisit the session > (sign-in required)

Enablement briefing: Creative Cloud contract switching changes

Join the CC SMB Contract Switching session to learn about upcoming CC for teams and CC for enterprise value (company control of assets) and implications on contract switching scenarios and process.

Revisit the session > (sign in required)

Acrobat and Adobe Sign monthly enablement eSeminar—April 2021

Join Lisa Niday and team for this Acrobat and Adobe Sign monthly enablement eSeminar where we cover sales training, new product releases and updates, latest assets, and other important information.

Revisit NA | EMEA | LATAM session > (sign-in required)

Revisit APAC | Japan session > (sign-in required)

CC for teams pilot of company control of assets (aka Type 2e)

Join us to learn more about the Creative Cloud for teams pilot of company control of assets (aka Type 2e). We’ll introduce the scope of this initiative, which includes key milestones and value proposition, migration experience for admins and end users, and details about the pilot rollout.

Revisit the session > (sign-in required)

Acrobat and Adobe Sign monthly enablement eSeminar—March 2021

Join Lisa Niday and team for this Acrobat and Adobe Sign monthly enablement eSeminar where we cover sales training, new product releases and updates, the latest assets, and other important information.

Watch the session >

Download the deck >

Enablement briefing: Creative Cloud for teams Pro Edition launch

Attend this session to learn more about CC for teams Pro Edition, including the First Year Free offer and pricing. migrating users from CC for teams to CC for teams Pro Edition, outbound marketing activities, and sales enablement materials.

Watch the session >

Download the deck >