In the news
Delivering the latest enablement news, information, and tools you need, when you need it.
JULY 14, 2021 ISSUE
WHAT'S HAPPENING
Now available! Acrobat DC webinar kit 3 for resellers: Boost team collaboration
To help drive Acrobat DC sales, Adobe has developed the resources you need to host your own five-part customer webinar series on your own schedule. Now you can showcase the benefits of Acrobat DC to perpetual customers who haven’t yet migrated as well as to new Acrobat customers and even to active subscription customers who aren’t yet taking advantage of all the powerful, time-saving features in Acrobat DC.
Get the latest kit
The newest webinar kit—the third in the series—is called “Boost team collaboration with Acrobat DC,” and it is now available in English, with localized versions coming soon. This session focuses on how Adobe Acrobat DC gives teams the tools they need to collaborate more quickly and efficiently—whether they’re working from home or in the office. Show customers how to keep projects moving by sharing files online and working together from a single digital copy, increase efficiency by collaborating on PDF files directly in Microsoft Teams, accelerate reviews by sending PDFs to multiple reviewers and collecting feedback in one place, and more.
Get everything you need to promote and host this webinar and connect with customers afterward, including:
- Pre-webinar invitations, web banners, and social media content to drive attendance.
- Resources to run the webinar such as a script, presentation deck, video demo, and FAQ.
- Post-webinar call script and thank you emails to follow up with customers afterward.
Download the kit > (sign-in required)
Don’t miss out
Check the Acrobat DC Assets page often to ensure you don’t miss a topic. A new session kit will be released each month through August.
Reminder: New Adobe Sign eLearning for resellers
We know that selling Adobe Sign is very different from selling other Adobe products, such as Adobe Creative Cloud. To help you in your current and future customer interactions, we’re happy to announce a new Adobe Sign eLearning course.
This 90-minute interactive eLearning is aligned to the Adobe Sign sales playbooks and sales methodology. It provides you with the baseline knowledge of how to sell Adobe Sign through a sales conversation.
Start the Adobe Sign eLearning > (sign-in required)
What you can expect from this eLearning
Module 1: What is Adobe Sign
Learn how Adobe Sign can be the solution to every company’s signature needs. How is selling Adobe Sign different from selling other Adobe applications?
Module 2: Prepare to engage
Having a pre-call plan is essential to the sale of Adobe Sign, and this module provides best practices in how to get prepared and learn about the personas you will be speaking to.
Module 3: Discovery
This module provides tips on how your engagement strategy might change based on different sales plays and scenarios. Learn how to effectively discover your customers' needs, uncover their pain points, and qualify their budget, authority, need, and timing (BANT).
Module 4: Confirm
Before you move to the next stage of recommending a solution for your customer, learn how to confirm their needs and identify any gaps in the discovery that still need to be addressed.
Module 5: Recommend
Find the best way to recommend the solution definition and value to the customer. Create and customize your own sales pitches using our recommendation tool, and calculate the ROI for the customer. See how success stories can really make the difference.
Module 6: Commit
You can meet resistance at any stage in the sales process, so this module looks at the resistance wheel and how you can handle customer objections based on competitor, status quo and customers not wanting change.
Module 7: Grow and renew
The last module focuses on opportunities you have with your customer to grow their business. Renewal starts at the beginning of the customer relationship. Get tips on how you can engage with your customers to renew over 100% and win more business. The eLearning is completed with an assessment. A score of above 80% is required to pass this eLearning and contribute toward your Sign sales enablement accreditation.
Reminder: Launched! Adobe Substance 3D—A collection of apps for 3D content creation
The Adobe Substance 3D Collection is now available, giving businesses a powerful and connected toolset for creating 3D content with uncompromised detail and realism, from asset creation to scene design and rendering.
The Adobe Substance 3D Collection includes the following:
- Substance 3D Stager—An intuitive rendering and layout tool that enables users to create both stylized and photorealistic renders by compositing assets into a 3D scene for creative professionals.
- Substance 3D Painter—Painter has all the tools you need to seamlessly texture your 3D assets, from advanced brushes to Smart Materials that automatically adapt to your model. Painter is the best-in-class authoring app that enables creative pros to paint 3D textures on models and meshes in real time.
- Substance 3D Sampler (previously Substance Alchemist)—An intuitive authoring tool to create materials for 3D, by leveraging real life images.
- Substance 3D Designer—The industry-standard parametric authoring tool gives users unparalleled artistic control over the creation of materials, image filters, and dynamic geometry.
- 3D assets—Download thousands of high-quality, fully customizable 3D assets for your diverse project needs. Explore and use models, lights, and materials created by specialists and world-class guest artists. Use the assets inside your major digital content creation apps, in both real-time and offline renderers.
We’ve also developed these training tools for you to promote this new product offering:
- Adobe Substance launch overview deck
- Virtual photography sales playbook (sign-in required)
- SMB persona types for 3DI
- Adobe Substance 3D datasheet
- FAQ
You can also download and share these presentations with customers who are interested in learning more about 3D:
- Substance 4-pager—This overview provides the elevator pitch and plans and highlights the ROI.
- Moving to virtual photography for content production—This presentation explains why virtual photography is the way forward to speed up content production, increase sales volume, and reduce cost.
- Building a 3D initiative—This presentation outlines the steps of building a 3D team at a company and explains its high return on investment.
- Standard workflow by industry—This presentation shows the various Adobe tools to use throughout your 3D workflow for retail and e-commerce; product, apparel, and footwear design; and more.
Reminder: Extended! Premium onboarding migration offer for Acrobat DC
To assist customers in migrating from Acrobat perpetual to Acrobat DC for enterprise in the Value Incentive Plan (VIP), Adobe is extending the premium onboarding migration offer through September 3, 2021. Premium onboarding includes Admin Console setup, Single Sign-On (SSO) configuration and domain claims, directory integration services configuration, and more.
Who’s eligible?
This offer is available to commercial, education, and government CLP and TLP customers who migrate 200+ perpetual licenses (Americas) or 100+ perpetual licenses (EMEA, APAC, and education) to Acrobat DC for enterprise. This offer may be combined with other offers.
How do I get started?
- Download the flyer for your region, and share it with your customers:
• Premium onboarding migration offer flyer for Americas
• Premium onboarding migration offer flyer for EMEA, APAC, and education - If a customer wants to take advantage of this migration offer, contact your Adobe Channel Account Manager (CAM) in theAmericas and APAC or your Adobe Business Manager in EMEA.
Where do I find more information?
The May 2021 partner enablement eSeminar provided detailed information about the premium onboarding migration offer.
SALES TOOL SPOTLIGHT
Build and grow your Adobe Sign deals with tips and resources specific to each deal, at every step of the customer journey.
Accelerate deal velocity, increase deal value, and build momentum in your pipeline with just-in-time insight and messaging for sellers.
The Adobe Creative Cloud for teams pitch preparation deck is designed to enable sellers to recommend the truest value of Creative Cloud for teams.
UPCOMING EVENTS
Acrobat and Adobe Sign monthly enablement eSeminar—July 2021
Join Lisa Niday and team for this Acrobat and Adobe Sign monthly enablement eSeminar where we cover sales training, new product releases and updates, the latest assets, and other important information.
Session 1
July 22—NA | EMEA | LATAM
Register >
Session 2
July 23—APAC | Japan
Register >
RECENT EVENTS
Refresher: Creative Cloud contract switching
Join the CC SMB contract switching second session to learn about upcoming CC for teams and enterprise value (company control of assets), implications on the contract switching process, and a review of switching contract scenarios, changes in process, and asks for resellers and Adobe SMB sellers.
Revisit this session > (sign-in required)
Substance 3D launch
Join us to learn more about the launch of Substance 3D. We’ll be introducing the scope of this initiative, which includes key milestones and value proposition, migration experience updates, and details of the launch.
Revisit the session > (sign-in required)
Acrobat and Adobe Sign monthly enablement eSeminar—May 2021
Join Lisa Niday and team for this Acrobat and Adobe Sign monthly enablement eSeminar where we’ll cover sales training, new product releases and updates, latest assets and other important information.
Revisit the session > (sign-in required)
Enablement briefing: Creative Cloud contract switching changes
Join the CC SMB Contract Switching session to learn about upcoming CC for teams and CC for enterprise value (company control of assets) and implications on contract switching scenarios and process.
Revisit the session > (sign in required)
Acrobat and Adobe Sign monthly enablement eSeminar—April 2021
Join Lisa Niday and team for this Acrobat and Adobe Sign monthly enablement eSeminar where we cover sales training, new product releases and updates, latest assets, and other important information.
Revisit NA | EMEA | LATAM session > (sign-in required)
Revisit APAC | Japan session > (sign-in required)
CC for teams pilot of company control of assets (aka Type 2e)
Join us to learn more about the Creative Cloud for teams pilot of company control of assets (aka Type 2e). We’ll introduce the scope of this initiative, which includes key milestones and value proposition, migration experience for admins and end users, and details about the pilot rollout.
Revisit the session > (sign-in required)
Acrobat and Adobe Sign monthly enablement eSeminar—March 2021
Join Lisa Niday and team for this Acrobat and Adobe Sign monthly enablement eSeminar where we cover sales training, new product releases and updates, the latest assets, and other important information.
Enablement briefing: Creative Cloud for teams Pro Edition launch
Attend this session to learn more about CC for teams Pro Edition, including the First Year Free offer and pricing. migrating users from CC for teams to CC for teams Pro Edition, outbound marketing activities, and sales enablement materials.
Acrobat and Adobe Sign monthly enablement eSeminar—February 2021
Join Lisa Niday and team for this Acrobat and Adobe Sign monthly enablement eSeminar where we cover sales training, new product releases and updates, the latest assets, and other important information.
Revisit the session > (sign-in required)
MORE GOOD STUFF
Adobe Sign eLearning
Get an overview of customer challenges with paper processes, and learn how Adobe Sign solves them.
eSeminars
Find the latest eSeminars. Get caught up by watching replays and downloading the presentations.
NEWSLETTER ARCHIVE