It’s loaded with information and resources to help you:

• Understand target customers by learning about their responsibilities and challenges.

• Ask the right discovery questions so you can understand their needs.

• Make the best recommendation based on the information you have collected.

• Secure a commitment by effectively responding to questions and concerns.

• Provide a great experience for your customer and build a lasting relationship.

We have made significant updates to the Acrobat sales guide to help you build value for your customers and achieve the best sales results. New and improved content includes:

• Updated target personas, discovery questions, and benefits by persona that reflect the e-signature features that are now included in Acrobat Pro. 

• An updated discovery checklist to help you identify your customer’s needs and understand their current environment.

• The new mutual success plan template to help you work collaboratively with your customers to outline your path to close and your customers’ path to value realization.

• An updated competitive comparison and new competitive battlecards that show how Acrobat stacks up to its competitors.

• Updated responses to common objections to help you successfully answer your customers’ questions and address their concerns.

The updated Acrobat sales guide is now available on Adobe Consumer & Business Connection in English, French, German, Japanese, Italian, Spanish, LATAM Spanish, Korean, and Brazilian Portuguese.