Adobe Stock sales guide

Discovery

To successfully scope out the right product and solution for your customer, it’s important to do plenty of research in the form of discovery. This is where broad and guided questions become your best friend. We recommend starting with broad questions and moving onto more guided, focused questions. When you notice an area of frustration or opportunity, slow down and ask more specific questions about it.
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Adobe Stock sales guide overview  >  Discovery

 

Qualifying questions

When you begin to explore a prospect’s requirements, ask these basic questions. Choose the set of questions to match the role of the decision maker you are working with.

Creative needs

  • Do you or your creative teams use stock assets for projects?
  • Which type of stock assets do you use the most: photos, vector graphics, illustrations, or other?
  • How do you or your creative teams use stock assets (for websites, marketing, brochures, or TV)?
  • What image size/quality do you typically download?
  • Do you typically need more than 500,000 print runs or the ability to make items for resale (such as printed images on coffee mugs and t-shirts)?
  • Does your team have hurdles with accessing or sharing stock assets?

 

Workflow needs

  • What is your current workflow when using stock images?
  • What creative apps do you or your teams currently use?
  • Do you find searching for stock content to be easy or difficult in your current workflow?
  • Do you have to redo any of your edits after you license your stock imagery?

 

IT needs

  • How do you verify that you are software compliant?
  • Do you manage users over multiple consoles?
  • Do you want to ensure license compliance in your organization?
  • Do you want to manage login credentials to keep employee account information safe?
  • Do you want to have control over spending?

 

Payment

  • How many stock assets do you typically use in a given month?
  • Do your needs change from month to month?
  • Which stock provider(s) do you currently use today (Shutterstock, Getty Images, iStock, or other)?
  • Do you have monthly credits or subscriptions?
  • How much do you pay for all downloads and subscriptions?