VIP Marketplace guide overview  > How VIP Marketplace works

Discounts levels

Discount levels are available to VIP Marketplace members who purchase 10 licenses or more during a subscription term.* Through discount levels, members benefit from an automatic, discount level^† andd any associated discounts on qualified purchases made during the subscription term. Discount levels increase as the member purchases more qualifying licenses.

See the diagram and chart below to learn more:

Customers qualify for a discount level with a single purchase.

VIP Marketplace members with fewer than 10 licenses can automatically qualify for a ddiscount level with a single order of 10 or more licenses. When a member places an order for the minimum license quantity for a corresponding discount level, their membership will automatically be placed in that discount level.

Customers qualify for a discount level at renewal.

Customers can qualify for a discount level with their renewal orders. Their  discount level is automatically determined based on the number of licenses renewed in their renewal order. If the renewal total is 10 licenses or more, then that renewal order and subsequent orders of any size qualify for the discount level earned at renewal. For higher discount levels, customers can add more licenses to achieve the 50– and 100-license thresholds.

*Volume discounts apply to qualifying licenses only. The following offers do not count toward obtaining VIP Marketplace discount levels or meeting a Member’s 3-year minimum number of licenses commitment. These offers include, but are not limited to: Consumables (including Adobe Sign Transactions, Adobe Stock Credit Packs, and Document Cloud Services APIs, Adobe Acrobat Sign Solutions Subscription for Government, Adobe Acrobat Pro 2024, AI Assistant for Acrobat, Adobe Express for Education, Adobe Photoshop Elements 2025 and Premiere Elements, and Adobe Firefly (Standard and Pro).

^† Specific pricing is always set between the Reseller and the VIP Marketplace Member.