Recommend
Once you’ve confirmed your customer’s pain points and you’ve decided on the best recommendation for them, it’s important to communicate that recommendation in a way that helps your customer connect the dots about how the proposed solution addresses their challenges while offering additional benefits.The stock content space is a relatively mature market with many customers already using one or more stock providers. Review these key points to position Adobe Stock against the competition.
Shutterstock
- While Shutterstock promotes a larger collection than Adobe Stock, emphasize quality and diversity over quantity.
- For teams, Shutterstock charges more per month for shared accounts. A team of four users would pay almost three times as much with Shutterstock for the same number of assets per month (when compared to the Adobe Stock 750-asset/month plan). See Shutterstock’s pricing.
- Shutterstock offers plug-ins for Photoshop and Illustrator, but Adobe Stock is natively integrated into more Creative Cloud apps with more features, such as “Open In” and “New Document” integration. View Shutterstock’s plug-in.
- Shutterstock also offers visual search on their site and includes the Microsoft PowerPoint add-in, but Adobe Stock lets you combine a visual search with keywords and other search filters to refine your results.
Getty Images
- Customers currently using Getty Images will likely be paying a high price per image compared to Adobe Stock subscription plans, but finding information for team subscriptions is much more difficult on their site. See Getty Images’ pricing.
- Getty Images customers may have kept renewing a legacy subscription, or they were sold on the brand’s perceived value.
- Ask questions to find out if customers are truly getting value from their current plan. Encourage them to explore the Adobe Stock collection and see the quality for themselves.
- Getty Images offers a plug-in for Creative Cloud, but it only includes Photoshop, Illustrator, and InDesign. Adobe Stock is natively integrated into more Creative Cloud apps with more features, such as “Open In” and “New Document” integration. View Getty Images’ plug-in.
- Getty Images does not currently offer visual search or an integration for Microsoft PowerPoint.
iStock by Getty Images
- Customers using iStock will have much more similar pricing to Adobe Stock subscriptions, but finding information for team subscriptions is much more difficult on their site. See iStock’s pricing.
- If your customer is currently using iStock, discuss their current pricing. They may be paying less than an Adobe Stock subscription, but they may also be using a shared, single-user account instead of a business account.
- iStock offers a plug-in for Creative Cloud, but it only includes Photoshop, Illustrator, and InDesign. Adobe Stock is natively integrated into more Creative Cloud apps and comes with more features, such as “Open In” and “New Document” integration. View iStock’s plug-in.
- iStock also offers visual search on their site, but they don’t let you add any additional keywords or filters. iStock does not currently offer an integration for Microsoft PowerPoint.